Digital Out of Home MulticanalFuturo… o Presente?David ColomoIntel Corporation IberiaIberia DOOH Marketing Development Man...
Delivering Services and Revenue/ProfitConnected Intelligent SystemsA global revolution where billions of“devices” seamless...
15 BILLIONINTELLIGENT CONNECTED DEVICES35 TRILLIONGIGABYTES OF DATACollective goal: Enabling a framework that simplifies t...
The Intel® Intelligent Systems Framework Simplifies the Internet of Things$3T in HW, SW & Services: Once in a lifetime opp...
Market Opportunities:15B Intelligent Connected Devices.•Data Explosion•Present s Significant Market Opportunities•Create C...
Creating an Experience ContinuumRetailer
Indispensable Leader to Retail IndustryDrive the next generation of Retail by helping our customers receive the full benef...
KiosksServersDSSDigital SignageOnlineVendingPOSRFID InventoryCustomer RecognitionPrint ImagingMobile Sales DevicesExperien...
ProblemsIHL, Gartner, HBR, Digby, eMarketer.comInventory DistortionWhere is it?Inventory distortion is >$818B problem(44% ...
MobileAtHomeIn-StoreDigitally-EmpoweredCustomersMore informed More engaged More enabledCMO’s Challenge – The Omni-Channel ...
The Omni Channel Shopper12
Why Omni-Channel?LEADERS: Top 30%•Current Customer Satisfaction (CSAT): 95%•Current On-Time Order Delivery: 98%•Year-over-...
Connected Intelligence
Omni Channel FrameworkData CenterData Mining &Business IntelligenceInventory/Orders•.com•MobileApps•CRMSocialStore Analyti...
Total Costof OwnershipBusinessAnalyticsNew CustomerInteractionsCaptivateConsumersSecurityIntel Value still works… but with...
Backend SystemsRetail ArchitectureServices &ManagementCustomer EngagementInternalExternal Systems(Transactional Data)Exter...
End-User Description:•Top 10 Global Retailer•Over 26,000 end point systems(Point of Sale, Kiosk, Digital Signage)•Over 26,...
19
Powered byDeveloped byIntelligent Systems, Novara 2.0 other vending machine conceptRedefining the Customer and Vendor Expe...
Six FlagsEntertainmentTheme Park Digital Immersion Experience•Create new Digital Experience for their parks– Focused on NJ...
MetLife Stadium,NJSignage, Retail & PSIM Application•Entry point: Physical security– Consulting & Engineering Firm referra...
THANKSGRACIAShttps://www-ssl.intel.com/content/www/us/en/retail/retail-digital-signage.html?wapkw=digital+signage
Digital Out of Home Multicanal, ¿Futuro… o Presente?
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Digital Out of Home Multicanal, ¿Futuro… o Presente?

Cómo conseguir la atención y lograr que el cliente se involucre en un mercado tan cambiante como elemento clave. La forma de comunicar sus mensajes a una audiencia en evolución resulta esencial. Ponente: David Colomo, David Colomo, Iberia DOOH Marketing Development Manager de Intel
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Digital Out of Home Multicanal, ¿Futuro… o Presente?

  • 1. Digital Out of Home MulticanalFuturo… o Presente?David ColomoIntel Corporation IberiaIberia DOOH Marketing Development Manager
  • 2. Delivering Services and Revenue/ProfitConnected Intelligent SystemsA global revolution where billions of“devices” seamlessly connect, are managed,and securely interacting over a network forthe purpose of intelligently acquiring data……enables people, devices, & systems to turndata into actionable information that deliversvalued servicesEnergyTransportationHealthCommunicationConsumerRetail IndustrialMAGTransformingIndustries
  • 3. 15 BILLIONINTELLIGENT CONNECTED DEVICES35 TRILLIONGIGABYTES OF DATACollective goal: Enabling a framework that simplifies the Internet of Things (IoT), and MaximizesData Value and the resulting Services Opportunities=A Transformational Big Data Opportunity
  • 4. The Intel® Intelligent Systems Framework Simplifies the Internet of Things$3T in HW, SW & Services: Once in a lifetime opportunityAnalyticsFilitering data in order to deliveractionable information and servicesDriving InteroperabilityCommon, Scalable Framework forConnectivity, Manageability and SecurityUnlock Edge DataEnabling Data Sharing Between Device andCloud to Unlock Latent Data
  • 5. Market Opportunities:15B Intelligent Connected Devices.•Data Explosion•Present s Significant Market Opportunities•Create Customer Value with Data•Drive new Service Models with Data“What are you doing with the DATA?”
  • 6. Creating an Experience ContinuumRetailer
  • 7. Indispensable Leader to Retail IndustryDrive the next generation of Retail by helping our customers receive the full benefits oftheir data, ensuring all platforms are connected, managed and secured
  • 8. KiosksServersDSSDigital SignageOnlineVendingPOSRFID InventoryCustomer RecognitionPrint ImagingMobile Sales DevicesExperience Continuum
  • 9. ProblemsIHL, Gartner, HBR, Digby, eMarketer.comInventory DistortionWhere is it?Inventory distortion is >$818B problem(44% overstock; 56% out of stock)Brand AwarenessConsumers control brand reputation. Brandslack tools to analyze customer behavior.Growing number of devices, channels andapps = power shift from business to consumer,with expectation for seamlessness,consistency.Customer RelationshipWho’s in control?How do we use CRM?Customers are more knowledgeable todaythan ever. CRM = “Texas Tea” of retail.Online in “Amazon Time”How do we not lose sales?53% of consumers have stopped an in-storepurchase as a result of using their smart phone(38% of these found better price at anotherstore; 30% found better price online).Economic PressureCapex/Opex, New Tech?Retail Up 4.2% in 2012.7B Sq Feet retail space from 3.2B 20yr agoTech 3.1% increase in 2012 > in 2013CMO
  • 10. MobileAtHomeIn-StoreDigitally-EmpoweredCustomersMore informed More engaged More enabledCMO’s Challenge – The Omni-Channel EnvironmentDynamics are Changing•Non-linear•More complex•Unpredictable
  • 11. The Omni Channel Shopper12
  • 12. Why Omni-Channel?LEADERS: Top 30%•Current Customer Satisfaction (CSAT): 95%•Current On-Time Order Delivery: 98%•Year-over-year increase in revenue: 19%••FOLLOWERS: Remaining 70%-Current Customer Satisfaction (CSAT): 79%-Current On-Time Order Delivery: 84%
  • 13. Connected Intelligence
  • 14. Omni Channel FrameworkData CenterData Mining &Business IntelligenceInventory/Orders•.com•MobileApps•CRMSocialStore AnalyticsPOSKiosksVendingDSSRFIDDigitalSignageTabletRetail Store
  • 15. Total Costof OwnershipBusinessAnalyticsNew CustomerInteractionsCaptivateConsumersSecurityIntel Value still works… but with the CMO the story changesI I I IIntel ®AIM SuiteAnonymousVideoAnalyticsIIntel® ActiveManagementTechnologyMultiple platforms toengage customers:•Product info•Promotions•Transactions•In & OutdoorIncrease Uptime& Lower CostsDriving the nextgeneration of graphics:•Intel HD Graphics•Intel ® WirelessDisplay•3D Rich Videos•Intelligent SignageCloud & Open DatacenterPlus•Intel® IdentityProtection Technology•PCI Compliance•Authentication
  • 16. Backend SystemsRetail ArchitectureServices &ManagementCustomer EngagementInternalExternal Systems(Transactional Data)ExternalKiosksServersMobile DevicesPOSDigitalSignageRewardsIn StoreDevicesApplicationsMiddlewareWebServices(Cloud)PromotionSeTransactions&ContentIntegrationAdaptorsCustomerAnalyticsNetwork(s):Internal & ExternalLAN/WAN, 3G/4G,SatelliteOnlineHandheldsSaaS
  • 17. End-User Description:•Top 10 Global Retailer•Over 26,000 end point systems(Point of Sale, Kiosk, Digital Signage)•Over 26,000 end point systemsBusiness Need:•Challenging to support end point infrastructure dueto distributed operations, unattended systems, andlimited on-site technical resources•End point devices are an essential part of operationsand have a significant top and bottom-line impact•Operational costs (maintenance, updates, energy)are growing due to more devices and theircapabilitiesSolution:•Started with a lab program focusing on detailedIntel® Active Management Technology (AMT) usecases•Based on lab results, Intel worked with the Retailer’ssuppliers and partners to develop a solution specificto the retailer’s environment and architecture•Scaled testing and deployed into the operations tovalidate platforms for broad adoptionResults:By adopting vPro technology, the retailer expects•Off-hour power management savings of $2.5 million•Reducing onsite repair visits, saving $5.4 million•Device power-efficient savings of $3.8 million•Reduction of call center service times via automatedretrieval of asset information, saving $0.7 million•On average, migration to the vPro platform will savethe retailer $57 per system per yearExample: Leading US Retailer
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  • 19. Powered byDeveloped byIntelligent Systems, Novara 2.0 other vending machine conceptRedefining the Customer and Vendor ExperienceOther names and brands may be claimed as the property of others.WifiDispenserHD Camera 1080pLCD 21”
  • 20. Six FlagsEntertainmentTheme Park Digital Immersion Experience•Create new Digital Experience for their parks– Focused on NJ Safari/Theme Park– Announce August 30th, Open May ‘13– $94M Capex spend– 19 Theme parks across NA, 25M guests/year•Initial opportunity to support Theme Park Automation– Intel Experience Center & Co-Marketing– 4Ku Digital Signs+ AIMs 4Ku POS Terminals– Digital Walls, Video Capture– Digital Interactive Games
  • 21. MetLife Stadium,NJSignage, Retail & PSIM Application•Entry point: Physical security– Consulting & Engineering Firm referral•Initial opportunity to support Stadium VMS– 500 HD cameras, storage, servers, analytics– Remotely hosted solution, outsource cloud– Currently 100% Intel where it can be– Spend starting this year ($1M)
  • 22. THANKSGRACIAShttps://www-ssl.intel.com/content/www/us/en/retail/retail-digital-signage.html?wapkw=digital+signage

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