Business plan
Handmade jewelry workshop
MOTIVATION
 *Reasons underlying launch or business development
(business opportunity).
 Current trends in the jewelry an...
BUSINESS PRESENTATION
 *Description of the business idea.
 *Objectives that should be achieved.
 *Success Factors.
 Ou...
Handmade jewelry workshop
SERVICE / PRODUCT PRESENTATION
 *Description of the product or service; description of
the offer.
 *Customer benefits.
...
THE MARKET
 * Market size, structure, barriers to entry, the trends
on the market.
 Precious Metals and Stones Federatio...
THE COMPETITION
 *Bidders, the competitors operating on the market.
 *Relevant details about the competition.
 In Craio...
THE CLIENTS / MARKET SEGMENT
 *Target segment customer profile
 (age, education, income, consumer behavior,
preferences ...
LEGISLATIVE FRAMEWORK
 *Permits for the activity (environmental, health, etc.)
 In addition to the authorizations requir...
SUPPLIERS / PARTNERS
 * Types of providers.
 * Modalities of cooperation.
 * Terms of delivery and payment.
 Suppliers...
STAFF
 * Employees
 * Personnel costs
 The company will be operated by two people in the
first year of activity: busine...
ORGANIZATION / MANAGEMENT
 * Activities to be covered
(purchasing, marketing, sales, accounting
 * Activities to be outs...
FINANCIAL
*Start-up budget (for 3-6 months);
main categories of budget (equipment,
salaries, services, utilities).
*Pricin...
Prezentare plan afaceri
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Prezentare plan afaceri

Erasmus +
Published on: Mar 4, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Prezentare plan afaceri

  • 1. Business plan Handmade jewelry workshop
  • 2. MOTIVATION  *Reasons underlying launch or business development (business opportunity).  Current trends in the jewelry and accessories show a strong preference of customers (mostly young and educated women) to jewelry made by hand. Offer on the market in Romania is modest, despite growing demand.
  • 3. BUSINESS PRESENTATION  *Description of the business idea.  *Objectives that should be achieved.  *Success Factors.  Our workshop will offer customers educated, demanding jewelry made by hand with unique design of materials such as copper, titanium, semiprecious stones, porcelain and metal alloys.  Objectives are distributing our jewelery in at least 20 profile stores in Romania’s market, increasing jewelry designs by 10% per year and reaching the profitability within 12 months of activity.
  • 4. Handmade jewelry workshop
  • 5. SERVICE / PRODUCT PRESENTATION  *Description of the product or service; description of the offer.  *Customer benefits.  *Advantages over the competition.  In our own shop, we will achieve brooches, pendants, rings, bracelets and earrings, with a unique design or in limited series, to give our customers the opportunity to purchase exclusive jewelry at a reasonable price.
  • 6. THE MARKET  * Market size, structure, barriers to entry, the trends on the market.  Precious Metals and Stones Federation estimates that Romanians buy  on average 15 tonnes of jewelry per year. Jewelry and watches market is valued at about 250 million euros per year.  The rings represent 60% of sales, 20% are for other pendants, necklaces and earrings, bracelets and 10%.
  • 7. THE COMPETITION  *Bidders, the competitors operating on the market.  *Relevant details about the competition.  In Craiova, the offer profile (the handmade jewelry or made to order, of precious metals) is almost nonexistent, only 4 or 5 workshops currently operating in Craiova.
  • 8. THE CLIENTS / MARKET SEGMENT  *Target segment customer profile  (age, education, income, consumer behavior, preferences etc.)  Customers are mainly educated adult women, with middle and high incomes, aged 25-45, as well as travelers and companies wishing to provide corporate gifts.
  • 9. LEGISLATIVE FRAMEWORK  *Permits for the activity (environmental, health, etc.)  In addition to the authorizations required by regulation for the establishment business, there are no other specific authorizations. WORKSTATION  *Reasons for choosing premises / working point (near markets / clients, infrastructure, costs, etc.)  The headquarters of the company will be in the same place as the workshop, within an apartment, a private residence.
  • 10. SUPPLIERS / PARTNERS  * Types of providers.  * Modalities of cooperation.  * Terms of delivery and payment.  Suppliers will mainly be producers of raw materials  (semiprecious stones, copper wire, titanium, various alloys).
  • 11. STAFF  * Employees  * Personnel costs  The company will be operated by two people in the first year of activity: business owner -who will be both jewelry designer, who will undertake them and also the person who will handle trade relations with distributors and stores- and a sales representative.  Staff costs up to 4.000 RON per month.
  • 12. ORGANIZATION / MANAGEMENT  * Activities to be covered (purchasing, marketing, sales, accounting  * Activities to be outsourced (accounting, etc.)  The company will be headed by a director who is also the owner of the business. Both the company’s website maintenance work and the accounting will be outsourced.
  • 13. FINANCIAL *Start-up budget (for 3-6 months); main categories of budget (equipment, salaries, services, utilities). *Pricing. The initial investment amounts go up to 42,000 RON, of which initial stock of materials costs rise to 3.000 RON, start-up costs (equipment, tools, rent, spatial operating IT system, website development, furniture) represents 10,000 RON, 5,000 RON representing the costs of marketing and 24,000 RON means personnel costs for a period of 6 months. Prices will be determined based on costs, with a gross profit margin of 80%.