Prezentare plan afaceri
Published on: Mar 4, 2016
Transcripts - Prezentare plan afaceri
Handmade jewelry workshop
*Reasons underlying launch or business development
Current trends in the jewelry and accessories show a
strong preference of customers (mostly young and
educated women) to jewelry made by hand. Offer on
the market in Romania is modest, despite growing
*Description of the business idea.
*Objectives that should be achieved.
Our workshop will offer customers educated, demanding
jewelry made by hand with unique design of materials such as
copper, titanium, semiprecious stones, porcelain and metal
Objectives are distributing our jewelery in at least 20 profile
stores in Romania’s market, increasing jewelry designs by 10%
per year and reaching the profitability within 12 months of
Handmade jewelry workshop
SERVICE / PRODUCT PRESENTATION
*Description of the product or service; description of
*Advantages over the competition.
In our own shop, we will achieve brooches, pendants,
rings, bracelets and earrings, with a unique design or in
limited series, to give our customers the opportunity to
purchase exclusive jewelry at a reasonable price.
* Market size, structure, barriers to entry, the trends
on the market.
Precious Metals and Stones Federation estimates that
on average 15 tonnes of jewelry per year. Jewelry and
watches market is valued at about 250 million euros per
The rings represent 60% of sales, 20% are for other
pendants, necklaces and earrings, bracelets and 10%.
*Bidders, the competitors operating on the market.
*Relevant details about the competition.
In Craiova, the offer profile (the handmade jewelry or
made to order, of precious metals) is almost
nonexistent, only 4 or 5 workshops currently operating
THE CLIENTS / MARKET SEGMENT
*Target segment customer profile
(age, education, income, consumer behavior,
Customers are mainly educated adult women, with
middle and high incomes, aged 25-45, as well as
travelers and companies wishing to provide corporate
*Permits for the activity (environmental, health, etc.)
In addition to the authorizations required by regulation for
the establishment business, there are no other specific
*Reasons for choosing premises / working point (near markets
/ clients, infrastructure, costs, etc.)
The headquarters of the company will be in the same place as
the workshop, within an apartment, a private residence.
SUPPLIERS / PARTNERS
* Types of providers.
* Modalities of cooperation.
* Terms of delivery and payment.
Suppliers will mainly be producers of raw materials
(semiprecious stones, copper wire, titanium, various
* Personnel costs
The company will be operated by two people in the
first year of activity: business owner -who will be both
jewelry designer, who will undertake them and also the
person who will handle trade relations with distributors
and stores- and a sales representative.
Staff costs up to 4.000 RON per month.
ORGANIZATION / MANAGEMENT
* Activities to be covered
(purchasing, marketing, sales, accounting
* Activities to be outsourced (accounting, etc.)
The company will be headed by a director who is also
the owner of the business. Both the company’s website
maintenance work and the accounting will be
*Start-up budget (for 3-6 months);
main categories of budget (equipment,
salaries, services, utilities).
The initial investment amounts go up
to 42,000 RON, of which initial stock of
materials costs rise to 3.000 RON,
start-up costs (equipment, tools, rent,
spatial operating IT system, website
development, furniture) represents
10,000 RON, 5,000 RON representing
the costs of marketing and 24,000 RON
means personnel costs for a period of 6
months. Prices will be determined
based on costs, with a gross profit
margin of 80%.