Boost Your Brand By
Podcasting
Vanessa Hayes, MHR, CPO®!
@GetSimplifized!
Dan Hayes, Podcast Producer!
@DanielHayes
Overview
• Growing your brand; reaching a new audience!
• Marketing your podcast through directories !
• Leveraging indust...
Why Podcast?
Before We Start...
“When we offer people a chance to matter & to be seen, !
we have the chance to offer them ...
About Podcasting
• What is a podcast?!
• OK…aren’t podcasts just for tech geeks?!
• Why are podcasts getting so popular?!
...
I already have a blog!
Why Podcasting To !
Grow Your Brand?
Big Fish, Little Pond
Seen As an Industry Expert
Community of ...
How Do I Make Money Podcasting???
I Get It…I Can Build !
My Brand, But…
• How You Make Money Is Up To You!
• Coaching, Vir...
Leveraging Experts
•Why have others on your show?!
• Expert advice!
• Free coaching!
• Tap into their audience!
•The ins a...
Building Community
• Rounding up the “usual suspects”!
- Social media tools!
- There are so many…which ones?!
- Using soci...
Building Community
Building Community
The drive in.!
by pinkbubbless66!
!
“I have downloaded several podcasts since I got “the” phone. I
was ...
Building Community
Practical, everyday tips for simple living.!
by Alan in Korea!
!
“I stumbled across this podcast while ...
Building Community
Life changing! !
by ChelsLaw!
!
“I found Simple Life Together by randomly searching for my first
ever po...
Building Community
Substantial, Easy-Going and Life-Affirming! !
by NRamsland!
!
“Vanessa and Daniel Hayes consistently pro...
How Do I Get Started?!
Overview!
• How the podcasting sausage is made!
• About podcast directories !
• What equipment is r...
How Podcasts Are Made
• Directories!
• Recording the audio file!
• Editing!
• Uploading and Hosting the file!
• Linking to t...
About Podcast Directories
• So what are the major podcast directories?!
• How do I get my show into them?!
• What is an RS...
The Basics
Audio File Website
PodcatcherFile Host RSS
Directory
Our Workflow in Video
Basic Editing Tips
Adding Sound Clips
Making Audio Files & Tags
Getting Ready to “Go Live”
How Do I Get Started?
Starting your show off on the right foot
•Some training options!
• On resources page !
• Great audio...
Podcasting Equipment
!
• The must haves!
• Website!
• Hosting!
• What equipment is right for me?!
• The “low end”!
• The “...
Shaping Your Show
Some ways to make your show unique
• Intro/Outro music!
• MusicRadioCreative!
• Voiceovers!
• Bumpers, Z...
10...9...8...The Launch
Our Best Tips for Your Launch...Secrets for Success
• Tips!
• New & Noteworthy!
• What’s Hot!
• To...
The Long Haul
• Be consistent!
• That said...don’t be afraid to change !
things up a bit!!
• TRY not to worry about “stats...
Summary
• Growing your business; reaching a new audience!
• Marketing your podcast through directories !
• Leveraging indu...
Resources
We’ve built a Resource Page just for you!!
Find it at: SimpleLifeTogether.com/NAPO2014
Contact Us:
SimpleLifeTog...
Q&A
NAPO2014 Podcasting
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NAPO2014 Podcasting

Presentation by Dan & Vanessa Hayes of http://SimpleLifeTogether.com at NAPO 2014 on Podcasting to Boost Your Brand
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - NAPO2014 Podcasting

  • 1. Boost Your Brand By Podcasting Vanessa Hayes, MHR, CPO®! @GetSimplifized! Dan Hayes, Podcast Producer! @DanielHayes
  • 2. Overview • Growing your brand; reaching a new audience! • Marketing your podcast through directories ! • Leveraging industry experts! • Building and interacting with a community! • How to get started! • Resources! • Questions and Answers
  • 3. Why Podcast? Before We Start... “When we offer people a chance to matter & to be seen, ! we have the chance to offer them something magical.”! ! ! ! ! ! ! ! ! ! - Seth Godin “Podcasting on growth trajectory”! - 2014 Social Media Marketing Industry Report!
  • 4. About Podcasting • What is a podcast?! • OK…aren’t podcasts just for tech geeks?! • Why are podcasts getting so popular?! • Apple celebrated going over 1 Billion podcast ! subscriptions in July of 2013! • How do I listen to podcasts?
  • 5. I already have a blog! Why Podcasting To ! Grow Your Brand? Big Fish, Little Pond Seen As an Industry Expert Community of Loyal Listeners Sales & Lead Potential Understand Your Audience Cutting Edge Better Search Rankings Increased Influence in Your Field Connect/Interview Experts That’s great! SO do over 180+ million other people!
  • 6. How Do I Make Money Podcasting??? I Get It…I Can Build ! My Brand, But… • How You Make Money Is Up To You! • Coaching, Virtual Org, Digital Products, Books, etc! • National, Global Platform vs Local! ! • Connect with a whole new audience who prefer audio! • Cross promotion! • Affiliate commissions (great benefit…but icing, not cake) Mindset: Podcasting is Marketing, NOT a Product
  • 7. Leveraging Experts •Why have others on your show?! • Expert advice! • Free coaching! • Tap into their audience! •The ins and outs of podcast interviews! • Before! • During! • After
  • 8. Building Community • Rounding up the “usual suspects”! - Social media tools! - There are so many…which ones?! - Using social in creative ways
  • 9. Building Community
  • 10. Building Community The drive in.! by pinkbubbless66! ! “I have downloaded several podcasts since I got “the” phone. I was listening to Healthy Married Life’s podcast and they mentioned checking you guys out so I did. I have a 40 minute drive and listen every morning on the way to work. You have been very informative and given me an “aha” moment every day. Thank you for everything you do!” Power Of Smartphones And Networking
  • 11. Building Community Practical, everyday tips for simple living.! by Alan in Korea! ! “I stumbled across this podcast while searching for minimalist material. I’m happy to have this new resource for finding simple and effective techniques to creating a minimal lifestyle.” ! ! Tapping Into Keywords And SEO
  • 12. Building Community Life changing! ! by ChelsLaw! ! “I found Simple Life Together by randomly searching for my first ever podcast and it has been so inspiring on realizing what life is truly about….Dan and Vanessa (along with their guests) have brought me back to reality and allowed me to rethink our life and future…”! First Ever Podcast
  • 13. Building Community Substantial, Easy-Going and Life-Affirming! ! by NRamsland! ! “Vanessa and Daniel Hayes consistently produce fresh and useful podcasts on topics of simplicity. I started listening for their subject matter but honestly, at this point I would keep listening to them if they started podcasting about the social lives of pugs in post- Industrial Pacific Northwestern cities. They are THAT good!” Raving Fan
  • 14. How Do I Get Started?! Overview! • How the podcasting sausage is made! • About podcast directories ! • What equipment is right for me? ! • The workflow we use! • Shaping your show! • The launch...secrets for success! • The long haul
  • 15. How Podcasts Are Made • Directories! • Recording the audio file! • Editing! • Uploading and Hosting the file! • Linking to the file on your website/blog! • RSS feed!
  • 16. About Podcast Directories • So what are the major podcast directories?! • How do I get my show into them?! • What is an RSS feed?! • Which are the best for maximum exposure?! • What’s new on the horizon for directories?
  • 17. The Basics Audio File Website PodcatcherFile Host RSS Directory
  • 18. Our Workflow in Video
  • 19. Basic Editing Tips
  • 20. Adding Sound Clips
  • 21. Making Audio Files & Tags
  • 22. Getting Ready to “Go Live”
  • 23. How Do I Get Started? Starting your show off on the right foot •Some training options! • On resources page ! • Great audio! • Set up WordPress blog! • Blubrry plugin • Professional cover art! • 1400 x 1400 px! • 600 x 600 px! • Fiverr, Elance, LogoFactory! ! ! We Have a Free “Newbie’s Guide to Websites” at SimpleLifeTogether.com/WebsiteGuide
  • 24. Podcasting Equipment ! • The must haves! • Website! • Hosting! • What equipment is right for me?! • The “low end”! • The “high end” Recommendations on ! our Resources Page
  • 25. Shaping Your Show Some ways to make your show unique • Intro/Outro music! • MusicRadioCreative! • Voiceovers! • Bumpers, Zingers! • Segments, Topics! • Regular guests • Encourage feedback! • Read feedback! •Listeners love to hear their name “on the air”! • Teasers! • Success stories...
  • 26. 10...9...8...The Launch Our Best Tips for Your Launch...Secrets for Success • Tips! • New & Noteworthy! • What’s Hot! • Top Episodes! • Top Podcasts
  • 27. The Long Haul • Be consistent! • That said...don’t be afraid to change ! things up a bit!! • TRY not to worry about “stats” too much! • Don’t forget...your podcast is a marketing ! tool, not a product
  • 28. Summary • Growing your business; reaching a new audience! • Marketing your podcast through directories ! • Leveraging industry experts! • Building and interacting with a community! • How to get started
  • 29. Resources We’ve built a Resource Page just for you!! Find it at: SimpleLifeTogether.com/NAPO2014 Contact Us: SimpleLifeTogether.com/Vanessa ! SimpleLifeTogether.com/Dan
  • 30. Q&A

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