Natural and Technological
Environment
Chapter 3: objective 3
Natural Environment
Natural resources that are
needed as inputs by
marketers or that are
affected by marketing
activities.
3 trends of Natural Environment:
1st trend - growing shortages of raw materials
2nd trend - increased pollution
3rd trend ...
Environmental
sustainability
Developing
strategies and
practices that
create a world
economy that the
planet can support
i...
Technological
Environment
Forces that create new
technologies creating new
product and market
opportunities
New technologi...
RFID (Radio Frequency Identification)
• Is a transmitter that can
be embedded in the
products you buy
• A technology to tr...
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Natural and Technological Environment

Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Natural and Technological Environment

  • 1. Natural and Technological Environment Chapter 3: objective 3
  • 2. Natural Environment Natural resources that are needed as inputs by marketers or that are affected by marketing activities.
  • 3. 3 trends of Natural Environment: 1st trend - growing shortages of raw materials 2nd trend - increased pollution 3rd trend - increased government intervention in natural resource management
  • 4. Environmental sustainability Developing strategies and practices that create a world economy that the planet can support indefinitely.
  • 5. Technological Environment Forces that create new technologies creating new product and market opportunities New technologies can offer exciting opportunities for marketers Every new technology replaces an older technology
  • 6. RFID (Radio Frequency Identification) • Is a transmitter that can be embedded in the products you buy • A technology to track products through various points in the distribution channel • the chain’s RFID stores require 20–30 percent fewer staff because employees don’t have to spend five or more hours a day doing manual inventory checks

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