Sharing the Campus CultureThrough Social Technology:Unifying the Academic & Extracurricular Experiencefor the Admitted Stu...
Agenda Overview of Case Study: Stetson Law and Project Goals Explain and discuss content strategy for admittedstudent w...
Stetson Law Founded in 1900; Florida’s first law school University has main campus in DeLand, FL Decentralized admissio...
Goals for Admitted Student Network One-stop shop for all admitted studentinformation Engage students by sharing Stetson’...
StetsonConnect Content Strategy Traditional website content Campus life and academic information Financial information...
StetsonConnect Content Strategy New student announcements Event invitations/reminders Deadlines Housing, orientation a...
Content Strategy Approaches Integrate with post-admissionrecruitment plan Calendar/timeline Staff responsibilities/role...
Engaging admitted students Private social network technology Password-protected with administrator approval Personal pr...
Engaging admitted students Interaction with Stetson community Admissions professionals Select administrators, faculty ...
Engaging admitted students Interaction with future classmates Entering student group Special interest groups: part-time...
Assessment techniques Quantitative Compare user statistics against final enrollment data Student satisfaction survey (m...
STETSONCONNECTWALKTHROUGH
Lessons learned Frame the conversation Streamline navigation for ease of use Designate roles Schedule announcements an...
Tools you can use Private social networking tools/software Groups on major social networks Facebook, LinkedIn Open-sou...
Participant Information Laura Zuppo, Assistant Dean of Admissions andStudent Financial Planning Zuppo@law.stetson.edu D...
Nagap 2013 final
Nagap 2013 final
Nagap 2013 final
Nagap 2013 final
Nagap 2013 final
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Nagap 2013 final

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Nagap 2013 final

  • 1. Sharing the Campus CultureThrough Social Technology:Unifying the Academic & Extracurricular Experiencefor the Admitted StudentPresented by:Laura Zuppo and Davina Gould
  • 2. Agenda Overview of Case Study: Stetson Law and Project Goals Explain and discuss content strategy for admittedstudent website Review approaches for using social technology toengage admitted students Share examples of assessment techniques Provide tour of the site Discuss lessons learned and tools you can use
  • 3. Stetson Law Founded in 1900; Florida’s first law school University has main campus in DeLand, FL Decentralized admissions and enrollmentfunctions 763 FT and 227 PT law students Enroll new students in the fall only Average age 24 for FT and low 30s for PT Culture: Warm, collegial, active campus community Commitment to pro bono service Proud of experiential learning opportunities
  • 4. Goals for Admitted Student Network One-stop shop for all admitted studentinformation Engage students by sharing Stetson’s friendlycampus culture through the online experience Takeaway: Assess, address and adjustthroughout the process
  • 5. StetsonConnect Content Strategy Traditional website content Campus life and academic information Financial information Forms/documents How to prepare for law school Personalized informationbased on admitted student profile “Your Interests” pages
  • 6. StetsonConnect Content Strategy New student announcements Event invitations/reminders Deadlines Housing, orientation and IT information Archived announcements for students admitted later in thecycle Multimedia content Videos Live chat with staff Online chats and chat transcripts Blogs
  • 7. Content Strategy Approaches Integrate with post-admissionrecruitment plan Calendar/timeline Staff responsibilities/roles Integrate with “gap” and orientation content Develop mind-map/outline to organizecontent MS Word or Office outline tools MS Visio (flowchart software) Web search for “mind map software free”
  • 8. Engaging admitted students Private social network technology Password-protected with administrator approval Personal profiles with photos and status updates Groups and discussion forums Direct messaging Email notifications
  • 9. Engaging admitted students Interaction with Stetson community Admissions professionals Select administrators, faculty Student life, residential life, academic success Ambassadors and selected students Student social media group
  • 10. Engaging admitted students Interaction with future classmates Entering student group Special interest groups: part-time students, internationalstudy, veterans, intramurals “Life Off Campus” forum Housing Activities in the community Places to eat
  • 11. Assessment techniques Quantitative Compare user statistics against final enrollment data Student satisfaction survey (multiple-choice questions) Qualitative Student satisfaction survey (open-ended questions) Interviews and focus groups Comments from non-matriculants Comments from orientation leaders
  • 12. STETSONCONNECTWALKTHROUGH
  • 13. Lessons learned Frame the conversation Streamline navigation for ease of use Designate roles Schedule announcements and content updates Ask for feedback/perform assessments Keep audience needs in mind Broaden constituent participation Remember to keep it personal and not lettechnology take over recruitment process
  • 14. Tools you can use Private social networking tools/software Groups on major social networks Facebook, LinkedIn Open-source software JomSocial for Joomla, BuddyPress for WordPress Third-party private social networks Ning, SocialGo, Grou.ps Higher ed firms: Hobsons, Inigral Schools app
  • 15. Participant Information Laura Zuppo, Assistant Dean of Admissions andStudent Financial Planning Zuppo@law.stetson.edu Davina Gould, Director of Publications and OnlineCommunications Gould@law.stetson.edu

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