Advertising Automation Software
GETTING CREATIVE:
THE SECRET TO
FACEBOOK ADVERTISING
SUCCESS
Advertising Automation Software
Creative Targeting Optimization
Advertising Automation Software
Advertising Automation Software
Advertising Automation Software
KRISTEN ALEK JOHN
Age: 21
College student, Boston University
Boston, MA
Single
Proficiency...
Advertising Automation Software
Advertising Automation Software
Advertising Automation Software
Attract interest
Advertising Automation Software
Intent/selling
Advertising Automation Software
Consistency
Advertising Automation Software
Advertising Automation Software
Advertising Automation Software
How much can you afford to test?
Budget Number of
Concepts
Images per
Concept
Total Number...
Advertising Automation Software
How to conduct a creative test
Option 1 Option 2
Advertising Automation Software
Advertising Automation Software
Advertising Automation Software
Advertising Automation Software
Advertising Automation Software
THANKYOU
(ANY QUESTIONS?)
of 19

Nanigans - DDM Alliance Summit Marketing on Facebook

Getting Creative - the secret to Facebook advertising success
Published on: Mar 3, 2016
Published in: Social Media      Technology      Business      
Source: www.slideshare.net


Transcripts - Nanigans - DDM Alliance Summit Marketing on Facebook

  • 1. Advertising Automation Software GETTING CREATIVE: THE SECRET TO FACEBOOK ADVERTISING SUCCESS
  • 2. Advertising Automation Software Creative Targeting Optimization
  • 3. Advertising Automation Software
  • 4. Advertising Automation Software
  • 5. Advertising Automation Software KRISTEN ALEK JOHN Age: 21 College student, Boston University Boston, MA Single Proficiency: Third year French in college; not fluent Key Attributes: • Likes French; interested in French culture, movies • Likes trying to read French literature • Not naturally strong in language • Has visited Paris; would like to do study abroad program in France Age: 41 Corporate Sales for Nokia Espoo, Finland Married, with a son and daughter Proficiency: Native Finnish, German, English; decent Italian; nearly fluent in French Key Attributes: • Travels all over Europe selling Nokia equipment to businesses • Has built up a strong ability to acquire and learn language • Likes to polish his fluency in the languages he uses for business (Italian, French, English) Age: 26 IT Professional San Francisco, CA Single, lives in apartment Proficiency: Native English; can get along in Spanish Key Attributes: • Loves to travel • Enjoys language and culture • Watches foreign films • Not a master of any second language • Likes to attempt conversation in various languages • Likes to travel with people or meet up with people when traveling Use personas
  • 6. Advertising Automation Software
  • 7. Advertising Automation Software
  • 8. Advertising Automation Software Attract interest
  • 9. Advertising Automation Software Intent/selling
  • 10. Advertising Automation Software Consistency
  • 11. Advertising Automation Software
  • 12. Advertising Automation Software
  • 13. Advertising Automation Software How much can you afford to test? Budget Number of Concepts Images per Concept Total Number of Images per Week Over $100,000 5 2 10 Under $100,000 3 2 6
  • 14. Advertising Automation Software How to conduct a creative test Option 1 Option 2
  • 15. Advertising Automation Software
  • 16. Advertising Automation Software
  • 17. Advertising Automation Software
  • 18. Advertising Automation Software
  • 19. Advertising Automation Software THANKYOU (ANY QUESTIONS?)

Related Documents