Headline Options
Earthlings:The Vital OrganicDimension /
Giftsfromthe UnspoiltSoil
“Humanityneedstogo back to square one!”...
mosquitobites!),buckwheatpillowsandcushions,lamps,vaastuchimestobeautyproductssuchas
natural kaajal,soapsand lipsticks.
Fo...
of 2

Press Release for an organic food store in Goa

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Press Release for an organic food store in Goa

  • 1. Headline Options Earthlings:The Vital OrganicDimension / Giftsfromthe UnspoiltSoil “Humanityneedstogo back to square one!”mydoctor friend philosophically summedupadiscussion on currentenvironmental andecological imbalances. While he endedthe discussionandreturnedtohispractice,Inurseda bubblingpesticide-lacedbeverage and musedif we reallyneedtogoback to the place where we started? The answer, as we all know isa definiteyes.The challenge however, istoascertainhow muchgreenwe alreadyare and howmuch more we needto be. Livingnearthe dreamcoastline andgreentracts of SouthGoa, I had alwaysfeltprivilegedtobe onthe betterside of the fence,especially whencomparedtomany dwellersof dustycities withsky-scratching buildings. However,inthe pastfewyears, Ifoundthishaven to be graduallygnawedbythe consortiumof greedy builders,capitalists,andlandhoarders.Ialsowitnessedthe local populace formingbeelinesoutside superstoressellingsyntheticandunnatural products withall itsallure. Insuchcircumstances,one is forcedto believethatwe are devoidof anyopportunitytoleada healthyandnatural lifestyle. But all hope isstill notlost,forthere are still light-bearerswhogo againstthe mainstreamto provide unique,innovative,andcompletelynatural products/necessitiesforthe people;andone suchaddition to thisleancommunity thatI came across is a new store, ‘Earthlings–Live Naturally’thatoffers completelyorganicwellness,health, home care,apparel andbeauty products. Locatedat the CorreaPride (nexttoKFC) andopposite The New CollectorOffice,SouthGoaon NH-17, the store offersa convenientandadequate parkingareaforthe shoppers. The modestlypriced productsfeaturedatthe Earthlingsstore promotesahealthylifestyle,preservation of environment,aswell ashelpsinprovidingbetterlivelihoodtomanyunderprivilegedfamiliesacross India. Aptlycategorizedas Earthly Delights,NaturalGarbs,Living Essence, and SoulWorks the productsat Earthlingsrangesfromall-dayready-to-eathealthy snackssuchasorganicpoha and cookiesmade of oatmeal /buckwheat/brownrice,natural juicesmade of organicallygrownfruitssuchasmango,apple & guava, pulses,cereals,tea,andspices. Besidesthe muchanticipated‘organicitems’the store alsooffersanamazingandnovel arrayof productssuch as T-shirtsandotherapparel made of organicallygrowncottonandbamboofibre (ata much reasonable price thanmanypopularbrands),fragrancesmade of herbsandbarksof plantshaving a pleasantaromaas well asmedicinal properties(withpowerstoheal commoncold,stressandeven
  • 2. mosquitobites!),buckwheatpillowsandcushions,lamps,vaastuchimestobeautyproductssuchas natural kaajal,soapsand lipsticks. For me,the reasonto add manyof the productssoldat Earthlingsto myshoppinglistisnotlimitedto theircontributiontowardsbuildingahealthier&greenerplanet,butalsothe realisationthatmostof these productsare eitherdevelopedbysmall supportgroups,NGOsorcorporatesthat supportcauses such as women&childcare and empowerment,revivingdyingtribal artsand supportingother underprivilegedsects. The promoterof the store,Mrs Toral Gosaliasharedwithusthat she consciously optedtoshowcase products offeredby GoanNGOs suchas Tara Trust and Unnati to fosterinclusive growthinthe region. An environmentalenthusiastandretail champion,Toral hasstudiedinpremiuminstitutesinIndiaand Australia,aswell asworkedextensivelyinthe fieldof retail management,commodities,andcorporate merchandising. Herthoroughexperienceandunderstandingof all aspectsof the retail value chain of organicfoodand lifestyle products,togetherwiththe advisorysupportfromherhusband Mr.Manish Gosalia,a leadingprofessional withachievementsinthe fieldsof management,entrepreneurshipand education;Toral isall setto revolutionize the organicandnatural retail space inGoa. On askingwhatdrivesherconvictionthatmostGoans wouldindulgeinorganicproductsora natural style of livingshe replied,“Iam confidentthatthe range of spices,munching, beauty andtrendy apparelswill effectivelycommunicatetofellowGoansthatOrganic doesn’tneedtobe insipid;noritis supposedtobe unfashionable.” For me discoveringEarthlings waslikerunningintoanoldfriendaftera longtime.One can feel the engagingandendearingenvironmentof the place andthe warm& friendlyreceptionbythe ownerand herteam.Since Earthlingsisa pioneer ‘natural living’store inSouthGoa, it’sdefinitelyworthavisit. PawanSharma

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