Press  Release:    Creative  Eye  -­‐  Engender  Health  Collaboration  wins  Avon  Communications  Award.  ...
     For  more  information,  contact:-­‐  Hilda  Kiel,    Regional  Service  Manager,  Creative  Eye  Afric...
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Press release creative eye avon award april 2013

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Press release creative eye avon award april 2013

  • 1.  Press  Release:    Creative  Eye  -­‐  Engender  Health  Collaboration  wins  Avon  Communications  Award.    A  family  huddles  in  a  closet  as  the  man  of  the  house  arrives  home.  This  is  the  nail-­‐biting  setting  that  Creative  Eye  Africa,  one  of  East  Africa’s  new  home-­‐grown  advertising  agencies  created  for  a  TV  commercial  that  has  recently  won  a  prestigious  Avon  Communications  Award  for  their  recent  campaign  on  domestic  violence.    The  ‘kuwa  mfano  wa  kuigwa’  television  commercial  incorporated  a  humorous  twist  on  the  burning  issue  of  domestic  violence  and  was  highly  popular  on  Tanzanian  TV  channels  and  on  social  media  platforms.    Contracted  by  Engender  Health,  a  global  NGO  specializing  in  health-­‐based  initiatives,  Creative  Eye  was  tasked  to  create  heightened  awareness  on  the  stigma  of  domestic  violence.    The  TV  commercial  plays  on  a  scenario  of  a  wife  and  children  hiding  from  ‘Dad’  when  he  arrives  home.  The  witty  finale  is  when  it  is  revealed  that  they  are  actually  on  one  of  their  regular  ‘hide  and  seek’  games.    This  comes  at  a  time  when  clients  are  increasingly  turning  to  more  localized  advertising  agencies  that  are  better  attuned  to  the  local  market.  Increased  competition  has  heightened  the  cost  vs.  benefit  question  when  selecting  an  agency,  as  is  the  importance  of  being  locally  relevant.    “We  pride  ourselves  on  being  able  to  give  a  local  spin  to  all  our  creative  work”  says  Mandla  Mguni,  Creative  Eye’s  Creative  Director  from  his  offices  in  Dar  es  Salaam,  Tanzania.      “The  Engender  Health  campaign  was  a  fun  project  for  us  and  we  are  glad  we  were  able  to  sensitize  the  public  while  keeping  to  our  values  of  local  relevance  and  insightful  marketing.”  enthuses  Hilda  Kiel,  Creative  Eye’s  Services  Manager.    The  Avon  Communications  Award  programme  is  currently  in  its  second  year  and  recognizes  campaigns  that  speak  out  on  violence  against  women.  Their  international  panel  of  judges  has  reviewed  over  425  entries  from  46  countries  globally.    Creative  Eye  Africa  currently  operates  in  Tanzania,  Rwanda  and  Kenya  and  is  continually  expanding  throughout  the  East  African  region.    What  does  this  new  award  mean  for  East  Africa’s  new  regional  ad  agency?  That  truly  locally-­‐oriented  advertising  ideas  can  score  global  recognition!    End.  References:  • ‘Kuwa  mfano  wa  kuigwa’  Video:  http://www.youtube.com/watch?v=8LCFw5sGSPw  • Avon  Foundation:  http://www.avonfoundation.org/causes/domestic-violence/funding/avon-communication-awards/  • Engender  Health:  http://www.engenderhealth.org  • Creative  Eye  Africa:  http://  www.creative-­‐eye-­‐africa.com
  • 2.      For  more  information,  contact:-­‐  Hilda  Kiel,    Regional  Service  Manager,  Creative  Eye  Africa  Tel:  +255  653  929  991  Email:  hilda.kiel@creative-­‐eye-­‐africa.com    Denis  Ndavi,  Head  of  Strategy,  Creative  Eye  Africa    Tel:  +254  722  710  308    Email:  denis.ndavi@creative-­‐eye-­‐africa.com

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