President/CEO, Einstein Dental Robert C. Silkey
Google Universal Search Press Release 5/16/07
Google New Search Doctrine 5/16/07 <ul><li>&quot;The ultimate goal of universal search is to break down the silos of infor...
Google New Search Doctrine 5/16/07 <ul><li>Beginning today, the company will incorporate information from a variety of pre...
Google Silos of Information
Why Breaking Down Silos (Channels) of Information <ul><li>Declared Reason </li></ul><ul><ul><li>Provide Better User Searc...
Better Search Experience <ul><li>Website Not Always User Best Experience </li></ul><ul><ul><li>Going To Movies (Map) </li>...
Google $600 to $2,000/Share <ul><li>Current Revenue Model </li></ul><ul><li>PPC (Pay Per Click) </li></ul><ul><ul><li>Dir...
<ul><li>Purchase YouTube ($1.65 Billion) </li></ul><ul><li>Purchase Double Click ($3.1 Billion) </li></ul><ul><li>Introduc...
How Does Universal Search Work? <ul><li>New Google Algorithms For Search </li></ul><ul><li>Algorithms will Not Just Focus ...
UNIVERSALSEARCH
Universal Search for: YouTube Acquisition Video, Blog, Website and News
Universal Search Cosmetic Dentistry Lake Tahoe
Universal Search Carmichael Porcelain Veneers
Universal Search Cosmetic Dentist Queens (Subtle at First?)
Google Universal Search <ul><li>All Major Search Engines Adopt Concept </li></ul>
What Does This Mean? <ul><li>Universal Search is a Foundational Shift </li></ul><ul><li>Cost of Internet Going Up </li></...
Questions & Answers Live Web Search
President/CEO, Einstein Dental Robert C. Silkey
of 20

President/CEO, Einstein Dental Robert C. Silkey

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - President/CEO, Einstein Dental Robert C. Silkey

  • 1. President/CEO, Einstein Dental Robert C. Silkey
  • 2. Google Universal Search Press Release 5/16/07
  • 3. Google New Search Doctrine 5/16/07 <ul><li>&quot;The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query. </li></ul><ul><li>While we still have a long way to go, today's announcements are a big step in that direction.&quot; </li></ul>
  • 4. Google New Search Doctrine 5/16/07 <ul><li>Beginning today, the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results. </li></ul><ul><li>At first, universal search results may be subtle. Over time users will recognize additional types of content integrated into their search results as the company advances toward delivering a truly comprehensive search experience. </li></ul>
  • 5.
  • 6. Google Silos of Information
  • 7. Why Breaking Down Silos (Channels) of Information <ul><li>Declared Reason </li></ul><ul><ul><li>Provide Better User Search Experience </li></ul></ul><ul><li>Un-Declared Reason </li></ul><ul><ul><li>Move Share Price from $600 to $2,000/Share </li></ul></ul>
  • 8. Better Search Experience <ul><li>Website Not Always User Best Experience </li></ul><ul><ul><li>Going To Movies (Map) </li></ul></ul><ul><ul><li>Venus Fly Trap (Image) </li></ul></ul><ul><ul><li>LeBron James (LASIK News) </li></ul></ul><ul><ul><li>Universal Search Makes Sense </li></ul></ul>
  • 9. Google $600 to $2,000/Share <ul><li>Current Revenue Model </li></ul><ul><li>PPC (Pay Per Click) </li></ul><ul><ul><li>Direct Revenue </li></ul></ul><ul><li>Organic Listing (Formally Free Listing) </li></ul><ul><li>- No Direct Revenue </li></ul>
  • 10. <ul><li>Purchase YouTube ($1.65 Billion) </li></ul><ul><li>Purchase Double Click ($3.1 Billion) </li></ul><ul><li>Introduce Universal Search (Focus on Video) </li></ul><ul><li>Dilute Website Organic Listings </li></ul><ul><li>Sell More PPC Advertising </li></ul><ul><li>Build Profile to Sell Video Advertising </li></ul><ul><li>Universal Search Will Focus on Video to Recoup $4.75 Billion Investment in Video </li></ul>Google $600 to $2,000/Share
  • 11. How Does Universal Search Work? <ul><li>New Google Algorithms For Search </li></ul><ul><li>Algorithms will Not Just Focus Websites </li></ul><ul><li>Traditional Website Search Results Will Now Includes… </li></ul>
  • 12. UNIVERSALSEARCH
  • 13. Universal Search for: YouTube Acquisition Video, Blog, Website and News
  • 14. Universal Search Cosmetic Dentistry Lake Tahoe
  • 15. Universal Search Carmichael Porcelain Veneers
  • 16. Universal Search Cosmetic Dentist Queens (Subtle at First?)
  • 17. Google Universal Search <ul><li>All Major Search Engines Adopt Concept </li></ul>
  • 18. What Does This Mean? <ul><li>Universal Search is a Foundational Shift </li></ul><ul><li>Cost of Internet Going Up </li></ul><ul><li>Dilution of Websites on First Page of Search Results </li></ul><ul><li>Video, Video and More Video </li></ul><ul><li>Only 6 Months Since Introduction </li></ul>
  • 19. Questions & Answers Live Web Search
  • 20. President/CEO, Einstein Dental Robert C. Silkey

Related Documents