Published on: Mar 4, 2016
Transcripts - press release_devynpenneyinc
FOR IMMEDIATE RELEASE
DEVYN PENNEY INC. LAUNCHES LIFESTYLE BRAND
Entrepreneur, Devyn Penney, expands business to include lifestyle brand and newsletter.
New York, New York – November 1st, 2015
Devyn Penney, tastemaker and fashion industry entrepreneur, today announced the
launch of her lifestyle brand Devyn Penney Inc. The company, which prides itself on
“being a guide for all things on trend in fashion, beauty, and lifestyle”, will serve as a
corporation to house Penney’s other businesses, Arriving In Style LLC and Belle Plage
“We are thrilled to have the opportunity to launch a larger holding company that will
lend itself to future entrepreneurial endeavors and thus, expansion”, says founder and
CEO, Devyn Penney. “The ultimate goal is to continue to create and purchase businesses
within the fashion, beauty, and lifestyle industries that are in keeping with our original
mission - making our clients look and feel beautifully confident and improving their
Arriving In Style LLC (founded in 2011) intends to increase its list of personal shopping,
styling and organizational services, catering to people who lead demanding lifestyles.
Belle Plage Clothing (purchased in 2014) is now offering ecommerce capabilities
through www.belleplage-clothing.com and anticipates adding more variety to their
Spring/Summer 2016 line.
With the formal launch of Devyn Penney Inc. comes a new website and subscription-
only, monthly newsletter. “It is exciting to able to share with people my expertise not
only in fashion, but in all other aspects of life-stylish living and in a way that people can