PRICING STRATEGY<br />
steps involve in pricing <br /><ul><li>Developing marketing strategy
market demand curve analysis
Calculate cost
Understanding environmental factors
Set pricing objective
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Pricing Strategy For Mm

Published on: Mar 4, 2016
Published in: Business      Economy & Finance      
Source: www.slideshare.net


Transcripts - Pricing Strategy For Mm

  • 1. PRICING STRATEGY<br />
  • 2. steps involve in pricing <br /><ul><li>Developing marketing strategy
  • 3. market demand curve analysis
  • 4. Calculate cost
  • 5. Understanding environmental factors
  • 6. Set pricing objective
  • 7. Determining pricing </li></li></ul><li>Pricing objective <br /><ul><li>Current profit maximization
  • 8. Current revenue maximization
  • 9. Maximize profit margin
  • 10. Quality leadership
  • 11. Partial recovery cost
  • 12. Status quo </li></li></ul><li>NEW PRODUCT PRICING STRATEGIES<br />
  • 13. Pricing method <br /><ul><li>Cost plus pricing
  • 14. Target return pricing
  • 15. Value based pricing
  • 16. Psychological </li></li></ul><li>Pricing discount <br /><ul><li>Quantity discount
  • 17. Cumulative quantity discount
  • 18. Seasonal discount
  • 19. Cash discount
  • 20. Trade discount
  • 21. Promotional discount </li>

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