Nasscom Yodlee Android Hackathon presentation
Bullfinch Software designed and developed an innovative promotion engine by using the Yodlee APIs and smart phone capabilities. Currently all the promotional apis of the different banks and financial institutions are broadcasted without taking the user in to account. Bullfinch's suggestion engine analyses the user through their bank account transactions, social activities, location etc. Hacka-Fin – a 2 day hackathon to ideate, build and launch revolutionary Financial Products. Bullfinch won the Yodlee Interactive Hackathon India event, hosted at the Nasscom Start-Up Warehouse in Bangalore on Feb 8-9, 2014.
Published on: Mar 3, 2016
Transcripts - Nasscom Yodlee Android Hackathon presentation
FINANCIAL INSTITUTIONS BROADCAST
This is currently done without asking the basic questions such as
Who is the user ?
Where is the user ?
Did he ever avail any of the previous offers
What the user might be looking for ?
WE ARE COMBINING
WE ARE COMBINING
OUR FINAL PRODUCT
Native Mobile Application
Android Mobile & Tablet
Offer Server, App
Ruby on rails
Cobrand login (authenticate/coblogin)
User login (authenticate/login)
Execute user search request
MEASURE INTEREST LEVEL & SHOW
Analyze User transactions
Category of trasactions, Merchant type, Transaction type
Categories - Books, Music, Travel, Finance, Gaming, Politics, Technology,
Social Media Mining – Facebook
Analyse Facebook Activity
Combine the data and rate!
Calculate user overall interest
Fetch relevant offers from the Offer server based on users interest
FETCH & SHOW RELEVANT
Send more relevant offers
Special offers to the user
Learn how each of the offer perform - Analytics
Yodlee can connect multiple bank accounts and refine the offers
Make Yodlee platform popular
Change interest levels
Team – Sangeetha, Arjun, Anand and Sreejith
Please search for “Lover’s Quest Bullfinch” thanks