•
•
•
Permeating the Workplace
Pre-
employment
During
employment
Post
employment
In most circumstances, technology is outpacing ...
Sources:
1) http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-real-video/
2) http://mashable.com/2011/07/10/dig...
Worldwide
Facebook,
1,000,000,000
Google+,
525,000,000
Instagram,
100,000,000
Twitter,
500,000,000
LinkedIn,
200,000,000
P...
Use Social Networking Sites (SNS)
Biggest
users
Women
Age 18-29
Making
<$30,000/yr
Source: Pew Research Center’s Internet ...
Usage by Age
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Feb-05
Sep-05
Apr-06
Nov-06
Jun-07
Jan-08
Aug-08
Mar-09
Oct-09
Ma...
Landscape
Internet Users Who.. % Especially appealing to..
Use Any Social Networking Site 67 Adults ages 18-29, women
Use ...
Fueling the Social Addiction
http://pinterest.com/pin/112097478196839944/ (Infograph from OnlineCollegeCourses.com)
Fueling the Social Addiction
http://pinterest.com/pin/112097478196839944/ (Infograph from OnlineCollegeCourses.com)
28% on a Typical Day
Biggest
Users
African
Americans
Hispanics
High
Income
Earners
Highly
Educated
Source: Pew Research Ce...
Faster Than Any Other Device
Worldwide PC shipments totaled 89.8 million units in the fourth quarter
of 2012, down 6.4% co...
70% agree that positive posts on a
company’s social media site would make
them more likely to apply for a job
59% of job s...
• Facewash App
• Vine App
• Cachetown
• Google Glass
• JOBGRAM
• Facebook Graph Search
Weekly, Daily, Hourly…
Failures
July 15, 2013, EEOC Case
Western District of Virginia
– “TMI” problem. Croy vs.
Blue Ridge Bread Inc.
October 201...
And Recruiting Purposes
Know the Laws
Understand Business
Consider Resources
Prepare for Public
Manage Content
And Recruiting Purposes
Publicly
Scope
Truthful
Disclosure
Accessibility, accessibility, accessibility
Training, training, training
Flexibility, flexibility, flexibility
Not “set it...
“Googling” Applicants
• 3rd party v. internal searches
• Social media background check companies
are Consumer Reporting Ag...
“Friending” Applicants
New state
password bills
No shoulder-
surfing
Anti-
discrimination
statutes
(pretexting)
Publicly-a...
Disciplining Employees
Misuse of Social Media
Policy
enforcement
Read the “safety manual”
NLRB (know the test)
Consistency...
Calculated risk vs. simply a risk
Appropriate discipline
Protection plan
Training, training, training
Disciplining Employe...
Mitigating Risk
Review data
More is not
better
Collect data
Know the law
Use caution
with “privacy”
Cover all
technology
Create policy in advance
Privacy
• Document
• Be consistent
• Authorized
information
• Use
anonymous
information
• Don’t
pressure for
information
• Don’t h...
Disparate Impact
69%
16%
11%
3%
Twitter Users
White
Black
Hispanic
Asian
In social media
State Laws
Stored Communications Act
Fair Credit Reporting Act
NLRB
• Race
• Religion
• National Origin
• Age
• Color
• Sex
• Genetic information
• Disability
• Retaliation
Race
Marital Stat...
Sources:
http://www.shrm.org/about/pressroom/PressReleases/Pages/SHRMSurveyincreaseSocialMedia2012.aspx
56% of social medi...
http://www.nlrb.gov/news/acting-general-counsel-releases-report-employer-social-
media-policies
http://socialmediagovernance.com/policies.php
Point
Person
Act Quickly
Honesty
Transparency
Straight
Facts
Public
Awareness
Empower
Social media
primer
Company
rules &
guidelines
Online
representation
Legal
considerations
Risk-
avoidance
techniques
Engag...
Additional blogs and websites
DirectEmployers Association
http://www.directemployers.org/blogs
NACE
http://www.naceweb.org...
• Google Alerts
• Yahoo! Alerts
• SocialMention
• Technorati
• Twitter Search
• Facebook Graph
Search
Online Reputation Mo...
© 2013 DirectEmployers Association, a nonprofit
consortium of leading global employers
DirectEmployers.org
Nancy Holland
N...
NACE’s West Coast Social Media Mashup - DirectEmployers Association
NACE’s West Coast Social Media Mashup - DirectEmployers Association
NACE’s West Coast Social Media Mashup - DirectEmployers Association
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NACE’s West Coast Social Media Mashup - DirectEmployers Association

DirectEmployers' VP of Marketing, Nancy Holland, presented on the art of social media - strategy and mitigating risk at the NACE 2013 West Coast Social Media Mashup. Here are the slides from her presentation.
Published on: Mar 3, 2016
Published in: Career      Technology      Business      
Source: www.slideshare.net


Transcripts - NACE’s West Coast Social Media Mashup - DirectEmployers Association

  • 1. • • •
  • 2. Permeating the Workplace Pre- employment During employment Post employment In most circumstances, technology is outpacing the law.
  • 3. Sources: 1) http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-real-video/ 2) http://mashable.com/2011/07/10/digital-resume/ 3) http://thenextweb.com/socialmedia/2012/10/08/over-half-of-american-job-seekers-use-facebook-to-help-find-work-linkedin-and-twitter-are-gaining/ 29% of job seekers use social media as their primary tool for job searching 52% of job seekers use Facebook to help find work (up from 48% in 2011) 38% of job seekers use LinkedIn to help find work (up from 30% in 2011) 34% of job seekers use Twitter to help find work (up from 26% in 2011) 17% of Facebook users provided their profile during the hiring process 9% of LinkedIn users provided their profile during the hiring process 10% of Twitter users provided their profile during the hiring process
  • 4. Worldwide Facebook, 1,000,000,000 Google+, 525,000,000 Instagram, 100,000,000 Twitter, 500,000,000 LinkedIn, 200,000,000 Pinterest, 49,000,000
  • 5. Use Social Networking Sites (SNS) Biggest users Women Age 18-29 Making <$30,000/yr Source: Pew Research Center’s Internet & American Life Project surveys, 2005-2012
  • 6. Usage by Age 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Feb-05 Sep-05 Apr-06 Nov-06 Jun-07 Jan-08 Aug-08 Mar-09 Oct-09 May-10 Dec-10 Jul-11 Feb-12 Sep-12 All Internet users 18-29 30-49 50-64 65+ Source: Pew Research Center’s Internet & American Life Project surveys, 2005-2012
  • 7. Landscape Internet Users Who.. % Especially appealing to.. Use Any Social Networking Site 67 Adults ages 18-29, women Use Facebook 67 Adults ages 18-29, women Use Twitter 16 Adults ages 18-29, African-Americans, urban residents Use Pinterest 15 Adults under 50, women, whites, those with some college education Use Instagram 13 Adults ages 18-29, African-Americans, Latinos, women, urban residents Use Tumblr 6 Adults ages 18-29 Source: Pew Research Center’s Internet & American Life Project surveys, 2005-2012
  • 8. Fueling the Social Addiction http://pinterest.com/pin/112097478196839944/ (Infograph from OnlineCollegeCourses.com)
  • 9. Fueling the Social Addiction http://pinterest.com/pin/112097478196839944/ (Infograph from OnlineCollegeCourses.com)
  • 10. 28% on a Typical Day Biggest Users African Americans Hispanics High Income Earners Highly Educated Source: Pew Research Center’s Internet & American Life Project surveys, 2005-2012 40% of Cell Phone Users Use SNS
  • 11. Faster Than Any Other Device Worldwide PC shipments totaled 89.8 million units in the fourth quarter of 2012, down 6.4% compared to the same quarter in 2011. source: www.idc.com
  • 12. 70% agree that positive posts on a company’s social media site would make them more likely to apply for a job 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 57% of job seekers expect a company to interact with fans & followers
  • 13. • Facewash App • Vine App • Cachetown • Google Glass • JOBGRAM • Facebook Graph Search Weekly, Daily, Hourly…
  • 14. Failures July 15, 2013, EEOC Case Western District of Virginia – “TMI” problem. Croy vs. Blue Ridge Bread Inc. October 2012, EEOC v. The Original Honeybaked Ham Company of Georgia, Inc.
  • 15. And Recruiting Purposes Know the Laws Understand Business Consider Resources Prepare for Public Manage Content
  • 16. And Recruiting Purposes Publicly Scope Truthful Disclosure
  • 17. Accessibility, accessibility, accessibility Training, training, training Flexibility, flexibility, flexibility Not “set it & forget it” And Recruiting Purposes
  • 18. “Googling” Applicants • 3rd party v. internal searches • Social media background check companies are Consumer Reporting Agenciess Fair Credit Reporting Act • The “TMI” problem Anti- discrimination statutes • Use of social media as “conduct” Off-duty conduct statutes
  • 19. “Friending” Applicants New state password bills No shoulder- surfing Anti- discrimination statutes (pretexting) Publicly-available information SCA (duress) State privacy laws
  • 20. Disciplining Employees Misuse of Social Media Policy enforcement Read the “safety manual” NLRB (know the test) Consistency, consistency, consistency Know the legal framework
  • 21. Calculated risk vs. simply a risk Appropriate discipline Protection plan Training, training, training Disciplining Employees Misuse of Social Media
  • 22. Mitigating Risk Review data More is not better Collect data Know the law
  • 23. Use caution with “privacy” Cover all technology Create policy in advance Privacy
  • 24. • Document • Be consistent • Authorized information • Use anonymous information • Don’t pressure for information • Don’t hack into accounts
  • 25. Disparate Impact 69% 16% 11% 3% Twitter Users White Black Hispanic Asian In social media
  • 26. State Laws Stored Communications Act Fair Credit Reporting Act NLRB
  • 27. • Race • Religion • National Origin • Age • Color • Sex • Genetic information • Disability • Retaliation Race Marital Status Religion Familial Status/Responsibilit ies
  • 28. Sources: http://www.shrm.org/about/pressroom/PressReleases/Pages/SHRMSurveyincreaseSocialMedia2012.aspx 56% of social media policies include a statement regarding the organization’s right to monitor social media. 40% of organizations have a formal social media policy.
  • 29. http://www.nlrb.gov/news/acting-general-counsel-releases-report-employer-social- media-policies
  • 30. http://socialmediagovernance.com/policies.php
  • 31. Point Person Act Quickly Honesty Transparency Straight Facts Public Awareness Empower
  • 32. Social media primer Company rules & guidelines Online representation Legal considerations Risk- avoidance techniques Engagement techniques Rundown of resources Ongoing guidance and resources
  • 33. Additional blogs and websites DirectEmployers Association http://www.directemployers.org/blogs NACE http://www.naceweb.org/KnowledgeCenter.aspx?fid=1144&menu 3&ispub=False&nodetype=3&navurl= NASWA http://www.naswa.org/resources/index.cfm?action=research Marketing Profs http://www.marketingprofs.com/ Smart Brief on Social Media https://www.smartbrief.com/socialmedia/index.jsp Social Media Examiner DOL http://www.dol.gov/ Eric Meyer Blog http://www.theemployerhandbook.com Blogging4Jobs http://blogging4jobs.com/toolbox-hr/ Mashable http://mashable.com
  • 34. • Google Alerts • Yahoo! Alerts • SocialMention • Technorati • Twitter Search • Facebook Graph Search Online Reputation Monitoring
  • 35. © 2013 DirectEmployers Association, a nonprofit consortium of leading global employers DirectEmployers.org Nancy Holland Nancy@DirectEmployers.org (317) 874-9022 @DirectEmployers @SoapboxHolland #NACESocial #rethinkDE

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