what does duane do at bing
Bing Webmaster Tools
Speaks at shows, runs forums and
blog, provides guidance on new WM
tools
w...
What
Now?
Content
Social
User Experience
Link Building
SEO
Reorganize the Web for Task Completion
UNDERSTANDING
THE USER
UNDERSTANDING
THE WEB
Reinventing Search Across 3 Dimensions
Information
Architecture
Creation of new
information via social
graph and geospati...
• Build social followers & fans organically
• Wall posts/tweets with links are
perceived as more credible and useful
• Get...
•
So you want more shares for your content, do you?
Try these ideas.
•
Create lists: people love to consume content in
l...
Rising Expectations
Constraints, Opportunities
Schema.org and Other
Languages
Core Strategies
Op. Strategies
Tactics
http://socialmediatoday.com/julieblakley/1516266/7-brands-gettingcreative-vine
AUTOMATED
Trusted RSS feeds
MANUAL
Copy & Paste
AUTOMATED
www.bing.com/webmaster
www.hootsuite.com
tapbots.com/software/tweetbot/
www.echofon.com/
statigr.am/
inst.me/
www.curala...
http://elastic.io/abou
t.html
•
https://zapier.com/#
•
Zapier is more user friendly
than IFTTT, though IFTTT
has bette...
Alexa.com
Board Reader
Sysomos
Facebook Insights
Follower Wonk
Google Insights
How Sociable
Ice Rocket trends
Buffer
•
•
...
Namescon 2014 - The Future of Search
Namescon 2014 - The Future of Search
Namescon 2014 - The Future of Search
Namescon 2014 - The Future of Search
Namescon 2014 - The Future of Search
Namescon 2014 - The Future of Search
Namescon 2014 - The Future of Search
Namescon 2014 - The Future of Search
Namescon 2014 - The Future of Search
Namescon 2014 - The Future of Search
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Namescon 2014 - The Future of Search

Explores the future of search, how mobile and wearables are influencing search and how Bing is adjusting to new consumer expectations. Touches on the new TLDs coming out as well.
Published on: Mar 3, 2016
Published in: Education      Technology      Design      
Source: www.slideshare.net


Transcripts - Namescon 2014 - The Future of Search

  • 1. what does duane do at bing Bing Webmaster Tools Speaks at shows, runs forums and blog, provides guidance on new WM tools www.bing.com/toolbox/webmasters Does he have a clue? 15 years as an inhouse SEO; ran seo at MSN; has helped GM, Disney, GAP, Walmart + http://www.linkedin.com/in/dforrester @duaneforrester And this helps me how? Blogging since 2001; owns 150 domains; runs several websites of his own http://twitter.com/DuaneForrester
  • 2. What Now?
  • 3. Content Social User Experience Link Building SEO
  • 4. Reorganize the Web for Task Completion UNDERSTANDING THE USER UNDERSTANDING THE WEB
  • 5. Reinventing Search Across 3 Dimensions Information Architecture Creation of new information via social graph and geospatial index Interaction Model Not just mouse and keyboard, but also voice, touch, gesture & vision Entry Points Not just browser, but devices, services and social networks
  • 6. • Build social followers & fans organically • Wall posts/tweets with links are perceived as more credible and useful • Get the basics of SEO covered, then focus on content • Its worth repeating: unique, compelling content still works
  • 7. • So you want more shares for your content, do you? Try these ideas. • Create lists: people love to consume content in list-form. Its quick, easy and simple. • Use hooks: ego, humor, anger, contrarian – be careful with them, but when used well, they are highly effective. • Participate in communities: when you are valued member of a community, the community supports you. • Share others’ information: people love when what they share gets shared itself. Share from trusted sources. • Ask questions: your followers will love the interaction and it’ll grow your following as others engage.
  • 8. Rising Expectations Constraints, Opportunities
  • 9. Schema.org and Other Languages
  • 10. Core Strategies Op. Strategies Tactics
  • 11. http://socialmediatoday.com/julieblakley/1516266/7-brands-gettingcreative-vine
  • 12. AUTOMATED Trusted RSS feeds MANUAL Copy & Paste AUTOMATED
  • 13. www.bing.com/webmaster www.hootsuite.com tapbots.com/software/tweetbot/ www.echofon.com/ statigr.am/ inst.me/ www.curalate.com/ www.evernote.com www.ifttt.com www.trackur.com www.sprinklr.com/ www.visibletechnologies.com/ www.socialmention.com mehdoh.com/
  • 14. http://elastic.io/abou t.html • https://zapier.com/# • Zapier is more user friendly than IFTTT, though IFTTT has better channel choices.
  • 15. Alexa.com Board Reader Sysomos Facebook Insights Follower Wonk Google Insights How Sociable Ice Rocket trends Buffer • • • • • • • • • Klout Peerindex Kred Mention Map Social Mention Statigram Twitter Counter Tweetreach Visual.ly