Social Media Intelligence
February 2015
Study
“Sweatshop Dead Cheap Fashion”:
The reality show that zaps “fast shopping“
A...
Social Media Intelligence
February 2015
Study
The great majority (60%) have nevertheless had a revelation when they vision...
Social Media Intelligence
February 2015
Study
Finally some “resigned” viewers take the opportunity of being on the social ...
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"Sweatshop dead cheap fashion" : the reality show that zaps "fast shopping". A phenomenon analyzed by Dynvibe

After having provoked a heavy impact in Norway, the reality show “SweatShop Dead Cheap Fashion” that relates the immersion of three fashion bloggers in Cambodian textile factories, has found a real success in other European countries. Dynvibe, a social media watch specialist, has collected and analyzed 300 comments by American, English and French cybernauts related to this subject.
Published on: Mar 4, 2016
Published in: Social Media      
Source: www.slideshare.net


Transcripts - "Sweatshop dead cheap fashion" : the reality show that zaps "fast shopping". A phenomenon analyzed by Dynvibe

  • 1. Social Media Intelligence February 2015 Study “Sweatshop Dead Cheap Fashion”: The reality show that zaps “fast shopping“ A phenomenon analysed by Dynvibe After having provoked a heavy impact in Norway, the reality show “SweatShop Dead Cheap Fashion” that relates the immersion of three fashion bloggers in Cambodian textile factories, has found a real success in other European countries. Dynvibe, a social media watch specialist, has collected and analysed 300 comments by American, English and French cybernauts related to this subject. The program’s strong points Since the beginning of its broadcast (in a French and English subtitled version) at the end of November 2014, the program has been largely acclaimed by the French, English and American web surfers. Many of them hail the strength of a program that manages to inform and create public awareness on such a serious topic, thanks to a reality show format. The bloggers’ participation has also been extremely appreciated. The younger generations have identified themselves through the characters of the participants, and the older generations appreciated seeing young bloggers facing up to this reality. From awareness to action When we analyse the reactions on the social media, it turns out that 10% of the viewers claim already being aware of this phenomenon and having changed their shopping habits. Some declare that they prefer national firms and brands that have an ethical and responsible engagement, or that they are turning to buying second hand clothes. Source : blog Clique TV Have changed their shopping habits (10%) Sceptical viewers (30%) Wish to take on engagements (60%)
  • 2. Social Media Intelligence February 2015 Study The great majority (60%) have nevertheless had a revelation when they visioned this documentary, and wish to take on engagements on this matter. In spite of having a strong commitment to changing their habits, the people expressing themselves on the web regarding this program, consider that economic constraints are important dissuaders. Many amongst them, admit to the difficulty in not falling for low priced clothing proposed by these firms, nevertheless many will consider consuming less in order to fight “fast shopping” and declare being ready to spend more on some types of clothes, if this helps = improving the working conditions in these textile workshops. Nevertheless, the program “SweatShop Dead Cheap Fashion” has not only generated supporting comments! Many of the “sceptical” viewers have also taken part in these conversations on the web (30% of the conversations). Even though they claim that they don’t approve this system, they do have very serious doubts regarding the expressed engagements by web users, judging them as hypocrite. As far as they are concerned, the working conditions in these factories were already notorious a while back, but this knowledge does not seem to have impacted greatly on the patronage of these stores. They are also opposed to the boycotting summons that are being advocated by certain web surfers, arguing that this action would be even more detrimental to the work conditions of the factories workers. Source : comment on the blog Vaste Blague Source : comment on the blog Vaste Blague Source : comment on Facebook Maintenant que je suis réveillée, je ne veux plus faire partie de ça. Je suis prête à payer plus cher et donc à acheter moins. Je suis prête à renoncer à des vêtements adorables sur lesquels je bave depuis des années (je pense à une robe Hell Bunny que je n'ai finalement jamais achetée, à toujours reporter), parce que je n'ai plus envie d'être si égocentrique. Source : blog comment Big Browser Source : blog comment Big Browser Source : comment on Facebook
  • 3. Social Media Intelligence February 2015 Study Finally some “resigned” viewers take the opportunity of being on the social media, to remind that many other consumer products come from the same “system”. It is to be noted that many conversations made reference to the manufacturing of Apple products in China. “Before the diffusion of this program, we’d already seen blog posts published by fashion bloggers regarding their consumer responsibility and questioning their crave for cheap shopping. It seems to be an in depth feeling in the rising, and this reality show reinforces this sentiment on a more widespread targeted audience” declares Anne-Cécile Guillemot, head of the studies department at Dynvibe. All the episodes of “SweatShop Dead Cheap Fashion” subtitled in English can be found on the Aftenposten site. Regarding Dynvibe Created in 2009 by Anne-Cécile and Nicolas Guillemot, Dynvibe is a pioneer and leader in business intelligence in the social media. At the forefront of innovation, the company produces and delivers, through its strategic analysis cell, extensive consumer research from data available on the social sphere. Dynvibe collects and analyses this information thanks to two simple and complementary platforms available to its customers: -Dynvibe Sphere: an array of intuitive and powerful dashboards used for listening, observing, monitoring and analysing the social sphere. -Dynvibe Pages: a measurement tool of Facebook pages, to track performance and compare them with those of its competitors. Dynvibe has many international clients such as L'Oreal, PUIG (Paco Rabanne, Nina Ricci, etc.), Luxottica (Ray Ban, Oakley, etc.), Dior, Galeries Lafayette, La Redoute, Walt Disney, etc. Follow Dynvibe’s news www.dynvibe.com facebook.com/Dynvibe twitter.com/Dynvibe Further information and visuals are at your disposition. A demonstration of the solutions proposed by Dynvibe can be envisaged by a simple demand : contact@dynvibe.com Source : blog comment Aplus

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