Press Release Optimization for Better business VisibilityPress release is supposed to be the most powerful medium of infor...
press releases. The focus of writing is always on delivering informative and keyword-rich press releases,which have the ab...
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Press release optimization for better business visibility

Press release optimization improves your search engine performance. Easy Press Release plan offers complete press release optimization services including consulting, writing, and distributing of your optimized PR to news sites online to increase your website visibility & traffic.
Published on: Mar 4, 2016
Published in: Design      
Source: www.slideshare.net


Transcripts - Press release optimization for better business visibility

  • 1. Press Release Optimization for Better business VisibilityPress release is supposed to be the most powerful medium of information sharing and distribution.Corporate houses strongly believe in press release and news distribution. In fact, they have separatenews centers that radiate news and corporate announcements all the time as and when it comes out.But, the question arises, how to make your press release popular and distinctive in the forest of pressreleases and newsworthy content flooding. So, the answer is, the power of optimization is immense andis highly valuable when it comes to business marketing. Most of the businesses fail to recognize theability of optimization and therefore face loses of customers in future endeavors.But, those businesses that recognize the underlying value and power of press release optimization enjoyincreased traffic as well as rankings. So, press release optimization is a superior technique thatparticularly target audiences and journalists as well as bloggers. Basically, press releases focus on newProducts/Services, tips, annual general meeting, share holding patterns, dividends, and profit by year,business expansion, management changes, special events and much more. Optimized press releaseshave an added advantage that is they are highly readable, simple, directional, and help to gain highersearch engine rankings, market exposure and enhanced credibility.In fact, it directly boosts your SEO results and help to gain top rankings in less time. Press releaseshaving optimized headlines are the ones that gains utmost importance on Search engines. Here,optimized simply means, keywords in the headline. As headlines is the most crucial part of press releasewriting. You need to catch readers’ attention, attract and force them to continue reading and followlinks as well.You should also focus on videos, statements, pictures, audio and company logo for your press release.Inclusion of these things makes a press release attractive and user-friendly. You can also optimize theirtitles and descriptions as well as content involved. Most of the people utilize social media links in orderoffer high-end ability to share the content.At the end, you should remember that your press release should communicate the appropriate messageto the intended audiences, business associates and journalists. A good, clean, readable, direct-to-consumer and optimized press release can reap apparent benefits and help drive exponential increase inqualified traffic to your website. It generates immense publicity and should be used as one of thestrongest part of online marketing endeavors.For more information on press release optimization & press release distribution services please visithttp://easy-pressrelease.com/About Easy-pressrelease.com –Easy Press Release is determined to offer press releases writing & optimization services targetingessential business needs of their customers. The trained and experienced team of writers at Easy PressRelease are well versed with industry knowledge and skills required to deliver exceptionally written
  • 2. press releases. The focus of writing is always on delivering informative and keyword-rich press releases,which have the ability to deliver maximum benefits and divert organic traffic to customer’s website.

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