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press release kilogrammedia tm
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Press Release July 2006

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Press Release July 2006

  • 1. press release kilogrammedia tm INSERT DATE ( Monday, July 24, 2006 ) Continued growth at Creative Catalogues More online stores, more clients, more business Creative Catalogues Online Ltd is going from strength to strength. Set up early in 2005 as the first of its kind to offer online retailing on a licensed basis, the company is just about to launch its fourth licensed online store. Hammer Films will join existing stores Tales of Midnight, Miffy, and The Fairly Odd Parents in a broad-based offer which is proving very successful with clients and customers alike. Says owner Sally Dickson: “When we started eighteen months ago we carried around a dozen items. Now we have more than 350 different SKUs at our despatch warehouse. The company builds sales and profits through multi-channel marketing using high search engine rankings, newsletters, offering promotions and sales, and traditional advertising. Sally Dickson explains: “For the Fairly Odd Parents we worked in partnership in Nickleodeon and Nelvana to create a campaign including full colour adverts in target market publications such as Kraze Club, Toxic and Sky Kids, banners adverts on the NickleOdeon and Nicktoons websites, promotions in the NickelOdeon Newsletter and The Crunch TV show, as well as monthly themed news, promotions and competitions on the website itself. From January to May we saw unique visitors grow from 1,100/month to over 50,000/month for the games website: www.fairlyoddparents.tv and unique visitors to the shop grow from 2,100/month to 22,159/month in the same period with similar record sales, beaten only by last years pre-Christmas rush.” kilogrammedia ltd Bury Barn Brent Pelham Hertfordshire United Kingdom SG9 0AU t + 44 ( 0 ) 1279 778 919 f + 44 ( 0 ) 1279 778 929 e office@kilog.co.uk
  • 2. press release kilogrammedia tm The company is planning similar campaigns for Miffy in magazines such as Disney Princess, Redan Fun to Read, and Dora, as well as banner advertising on leading mother and baby websites as well as paper promotions such as postcards and personalised bags. The new Hammer Films shop will have the same promotional strategy to ensure fast growing initial sales, profits and royalties. Creative Catalogues provides licensors with a new route to market at no extra cost. They design the e-retail site, link it to your website and then run the service, which includes managing the brand and staying in touch with your customers. They pay the brand owner a royalty while retaining the sales profits just as any other licensee would. Says Sally Dickson: “We are the only company who operate on this basis and with our licensing background we are able to talk to the licensors in their own language. We are also able to provide custom-designed sites with extremely high production values.” Picking up on new trends Creative Catalogues builds dedicated Ebay shops to tap into Ebay’s reported 10 million UK customers, and expansion plans are already well advanced to open their first US stores with a dedicated warehouse in the United States. Comments Sally Dickson: “I think the success we have had in our first eighteen months shows that we are able to provide a valuable service. We look forward to developing that service and adding additional licensors to our client base.” For further information please contact : Jane Garner jgarner@kilog.co.uk / m : +44 ( 0 ) 7866 504 476 kilogrammedia ltd Bury Barn Brent Pelham Hertfordshire United Kingdom SG9 0AU t + 44 ( 0 ) 1279 778 919 f + 44 ( 0 ) 1279 778 929 e office@kilog.co.uk

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