© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS
WHAT IS
THE NATIONAL COFFEE MOVEMENT?
The National Coffee Movement is an ongoing campaign to
upsell the uniquely Singapore...
HOW ARE WE
GOING TO MOVE MORE KOPI?
We are looking for Café owners to join us in this campaign
to reach out to everyone in...
CAMPAIGN 1ST WAVE
LET’S MOVE SOME KOPI-PENG!
1. 3-DAY EVENT (DATE TO BE CONFIRMED)
2. CUSTOMER CAN PURCHASE A PERSONALISED...
CAMPAIGN 1ST WAVE
LET’S MOVE SOME KOPI-PENG!
• ESTIMATED PARTICIPANTS: 2,000
• 2,000 TUMBLERS PERSONALIZED WITH CAFÉ’S LOG...
LET’S MOVE SOME KOPI-PENG
PARTICIPATING OUTLET’S COMMITMENT
• PURCHASE 50 X PERSONALISED TUMBLERS AT
$9.80 EACH (WITH CAFÉ...
IF THAT HAS SPARKED YOUR INTEREST…
THEN LET’S MOVE SOME KOPI!
© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMART...
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National Coffee Movement -Let's Move some coffee!

The National Coffee Movement is an ongoing campaign to upsell the uniquely Singaporean ‘KOPI’ in the face of stiff competition from espressos, lattes, americanos, frappuccinos, macchiatos etc. Our code is simple – KOPI FOR EVERYONE.
Published on: Mar 3, 2016
Published in: Food      
Source: www.slideshare.net


Transcripts - National Coffee Movement -Let's Move some coffee!

  • 1. © 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS
  • 2. WHAT IS THE NATIONAL COFFEE MOVEMENT? The National Coffee Movement is an ongoing campaign to upsell the uniquely Singaporean ‘KOPI’ in the face of stiff competition from espressos, lattes, americanos, frappuccinos, macchiatos etc. Our code is simple – KOPI FOR EVERYONE. P.S.: This is a fun, non-political, non-violent campaign. Please don’t heckle us, we are easily scared. © 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS
  • 3. HOW ARE WE GOING TO MOVE MORE KOPI? We are looking for Café owners to join us in this campaign to reach out to everyone in Singapore to say ‘KOPI’ when ordering their coffee. We have room for 40 café owners (50 if boleh] to run this crusade to fight for our national KOPI Identity! © 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS I… AM… KOPI!
  • 4. CAMPAIGN 1ST WAVE LET’S MOVE SOME KOPI-PENG! 1. 3-DAY EVENT (DATE TO BE CONFIRMED) 2. CUSTOMER CAN PURCHASE A PERSONALISED TUMBLER FROM A PARTICIPATING OUTLET. 3. THE TUMBLER ENTITLES THE CUSTOMER TO PURCHASE ANY COLD COFFEE FOR 50% DISCOUNT… 4. ONLY IF THEY SHOUT ‘KOPI-PENG!’ WHEN MAKING THE ORDER. © 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS Excuse me, dear madam. May I have a glass of ‘KOPI-PENG’ please? Splendid!
  • 5. CAMPAIGN 1ST WAVE LET’S MOVE SOME KOPI-PENG! • ESTIMATED PARTICIPANTS: 2,000 • 2,000 TUMBLERS PERSONALIZED WITH CAFÉ’S LOGO • ANTICIPATED REACH: 200,000! • BECAUSE ONCOFFEEMAKERS ALREADY HAS OVER 300,000 FANS. • PARTICIPATING OUTLETS ALSO GETS A SHOUTOUT ON OCM’S MEDIA ASSETS WITH AN AVERAGE REACH OF 3-10K PEOPLE. © 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS KOPI = ANNA KOPI-PENG = ELSA.
  • 6. LET’S MOVE SOME KOPI-PENG PARTICIPATING OUTLET’S COMMITMENT • PURCHASE 50 X PERSONALISED TUMBLERS AT $9.80 EACH (WITH CAFÉ’S LOGO!) • ALLOW FREE MARKETING COLLATERALS FROM NATIONAL COFFEE MOVEMENT TO BE PLACED AT THE OUTLET I.E. BROCHURE, DECAL, OR PULLUP BANNER (IF SPACE ALLOWS) © 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS
  • 7. IF THAT HAS SPARKED YOUR INTEREST… THEN LET’S MOVE SOME KOPI! © 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS Join the movement at: http://www.nationalcoffeemovement.com

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