RT: I'm going to kill myself: Preventing Suicide Online SXSW i :: 2010 #preventingsuicideonline
Panelists
Panelists
Panelists
Panelists
Panelists
The Scope of the Problem More than 33,000 Americans die by suicide each year. Almost 1,000,000 people worldwide. More than...
Data Nerds: Suicide Kills more Americans than HIV/AIDS and Homicide combined.
 
Flickr: Josh Pesavento
 
Challenges for Online Suicide Prevention
 
People 10-35 aren't calling hotlines
 
 
 
Suicide Prevention Campaign We Can Help Us 3/2010
Ad Council <ul><li>Amanda Lehner @AmandaLehner, Director of Interactive Services </li></ul><ul><li>@AdCouncil </li></ul><...
 
Suicide Prevention Campaign Partners <ul><li>Substance Abuse and Mental Health Services Administration (SAMHSA) </li></ul>...
Teen Suicide Prevention Campaign <ul><li>Suicide is the 3rd leading cause of death among youth 15-24 </li></ul><ul><li>Th...
Communicating the Issue <ul><li>Opportunity: Use online and digital media to help teens cope with personal and mental hea...
Communicating the Issue <ul><li>Key Message: Relief is closer than you think. </li></ul><ul><li>Support: ReachOut.com,...
TV @AdCouncil
Print/In-School Posters @AdCouncil
Banners <ul><li>Faces </li></ul><ul><li>Feelings </li></ul>@AdCouncil
 
 
Want to help/get involved? Contact us <ul><li>[email_address] </li></ul><ul><li>www.AdCouncil.org </li></ul><ul><li>@adcou...
 
Preventing Suicide Online with YouTube
 
 
Volume We’re not experts International scope Challenges
What we’re doing to help Rigorous policy enforcement Partnerships + Collaboration YouTube Safety Center
 
Resources and Actions
Interactive Channel
 
Daniel J. Reidenberg, Psy.D. Executive Director – SAVE March 15, 2010
Builds new network of support, vehicle to communicate. Connect to industry, provide research, updates, promote products a...
Screen-shots Facebook Flickr YouTube
 
<ul><li>www.help.com : online community for information and advice </li></ul><ul><li>www.reachout.com : resources, exper...
 
 
 
Group Discussion # preventing suicide online picture by: visual.dichotomy (flickr)
Thanks for coming! #preventingsuicideonline
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Preventing Suicide Online

Published on: Mar 4, 2016
Published in: Health & Medicine      
Source: www.slideshare.net


Transcripts - Preventing Suicide Online

  • 1. RT: I'm going to kill myself: Preventing Suicide Online SXSW i :: 2010 #preventingsuicideonline
  • 2. Panelists
  • 3. Panelists
  • 4. Panelists
  • 5. Panelists
  • 6. Panelists
  • 7. The Scope of the Problem More than 33,000 Americans die by suicide each year. Almost 1,000,000 people worldwide. More than 395,000 people with self-inflicted injuries are treated in emergency rooms each year. help.com - tag: suicide
  • 8. Data Nerds: Suicide Kills more Americans than HIV/AIDS and Homicide combined.
  • 10. Flickr: Josh Pesavento
  • 12. Challenges for Online Suicide Prevention
  • 14. People 10-35 aren't calling hotlines
  • 18. Suicide Prevention Campaign We Can Help Us 3/2010
  • 19. Ad Council <ul><li>Amanda Lehner @AmandaLehner, Director of Interactive Services </li></ul><ul><li>@AdCouncil </li></ul><ul><li>www.AdCouncil.org </li></ul><ul><li>www.MyAdCouncil.org </li></ul><ul><li>www.Facebook.com/AdCouncil.org </li></ul><ul><li>www.YouTube.com/AdCouncil.org </li></ul>
  • 21. Suicide Prevention Campaign Partners <ul><li>Substance Abuse and Mental Health Services Administration (SAMHSA) </li></ul><ul><li>Inspire Foundation – ReachOut.com </li></ul><ul><li>Pro Bono Agency: DDB New York </li></ul>@AdCouncil
  • 22. Teen Suicide Prevention Campaign <ul><li>Suicide is the 3rd leading cause of death among youth 15-24 </li></ul><ul><li>These deaths are preventable </li></ul><ul><li>Objective are to reduce the rate of teen suicide by: </li></ul><ul><ul><li>helping teens effectively cope with tough times </li></ul></ul><ul><ul><li>offering support and resources to help prevent the feelings of alienation and loss that can be a factor in teen suicide attempts </li></ul></ul>@AdCouncil
  • 23. Communicating the Issue <ul><li>Opportunity: Use online and digital media to help teens cope with personal and mental health issues. </li></ul><ul><li>Target: 13-17 year olds, in particular those who are stressed, depressed, or who may have considered suicide. </li></ul><ul><li>Desired Outcome: Convince teens that they are not alone by sharing stories of peers who have overcome similar struggles. </li></ul>@AdCouncil
  • 24. Communicating the Issue <ul><li>Key Message: Relief is closer than you think. </li></ul><ul><li>Support: ReachOut.com, and National Suicide Prevention Lifeline 1-800-273-TALK (8255) </li></ul><ul><li>Tone: Positive, optimistic, authentic </li></ul><ul><li>Call to action: Go online to hear from other teens who have been there and made it </li></ul>WeCanHelpUs @AdCouncil
  • 25. TV @AdCouncil
  • 26. Print/In-School Posters @AdCouncil
  • 27. Banners <ul><li>Faces </li></ul><ul><li>Feelings </li></ul>@AdCouncil
  • 30. Want to help/get involved? Contact us <ul><li>[email_address] </li></ul><ul><li>www.AdCouncil.org </li></ul><ul><li>@adcouncil </li></ul><ul><li>www.MyAdCouncil.org </li></ul><ul><li>www.Facebook.com/AdCouncil </li></ul><ul><li>www.YouTube.com/AdCouncil </li></ul>
  • 32. Preventing Suicide Online with YouTube
  • 35. Volume We’re not experts International scope Challenges
  • 36. What we’re doing to help Rigorous policy enforcement Partnerships + Collaboration YouTube Safety Center
  • 38. Resources and Actions
  • 39. Interactive Channel
  • 41. Daniel J. Reidenberg, Psy.D. Executive Director – SAVE March 15, 2010
  • 42. Builds new network of support, vehicle to communicate. Connect to industry, provide research, updates, promote products and services, engage advocates. Opportunity to address younger audience, connect with new type of constituents: bands, causes, etc. Visual library of SAVE events and activities. Vehicle for SAVE PSAs, increase access to SAVE’s video library. SAVE and Social Media
  • 43. Screen-shots Facebook Flickr YouTube
  • 45. <ul><li>www.help.com : online community for information and advice </li></ul><ul><li>www.reachout.com : resources, experts, information for teens </li></ul><ul><li>www.save.org : information on suicide and suicide prevention, support for survivors </li></ul><ul><li>www.suicidepreventionlifeline.org : suicide crisis line (800-273-TALK) </li></ul><ul><li>www.sprc.org : suicide prevention resource center – clearinghouse for information </li></ul><ul><li>www.thetrevorproject.org : help and resources for LGTBQ youth </li></ul>
  • 49. Group Discussion # preventing suicide online picture by: visual.dichotomy (flickr)
  • 50. Thanks for coming! #preventingsuicideonline

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