You inside the World of Rugby
Since 2009, Portal do Rugby is the largest
Brazilian site dedicated to Rugby. It makes
on-site and remote coverage of the ...
There are several categories in which Portal do Rugby
has audience with general and specific content for all
Rugby lovers
...
With
 a
 team
 of
 prac::oners
 and
 
experts
  in
  the
  sport,
  Portal
  do
 
Rugby
 deals
...
Market
 Data
 
§  One
 of
 the
 most
 popular
 sports
 in
 the
 world
 
§  3rd
 spor:ng
 event...
§  Men:oned
 as
 the
 sport
 that
 will
 grow
 the
 
most
 in
 the
 coming
 years.
 
§  22%
...
§  Portal
 do
 Rugby
 aQracts
 a
 monthly
 
average
 of
 23,000
 visitors
 that
 
generates
 abou...
§  The
 site
 has
 a
 highly
 qualified
 and
 targeted
 
audience
 and
 speak
 directly
 with
 p...
RWC
 2015
 
§  Journalis:c
 team
 of
 4-­‐5
 people
 who
 will
 be
 in
 
England
 and
 Wales
...
For
 more
 informa8on,
 customized
 
formats:
 
 
Luis
 Kolle
 
luis@portaldorugby.com.br
 
+55
 11
...
of 10

Portal do Rugby Presentation

Presentation about Portal do Rugby - advertising and business.
Published on: Mar 4, 2016
Published in: Sports      
Source: www.slideshare.net


Transcripts - Portal do Rugby Presentation

  • 1. You inside the World of Rugby
  • 2. Since 2009, Portal do Rugby is the largest Brazilian site dedicated to Rugby. It makes on-site and remote coverage of the major leagues and events related to this sport in Brazil and the world. We inform readers just in time. With text, photos and videos in articles and present in the main social networks, Portal do Rugby produces exclusive material about the world of Rugby. Since the establishment of the Brazilian Rugby award by Brazilian Confederation of Rugby (CBRu) in 2010, Portal do Rugby won the category of best coverage of the national Rugby, at the awards sport highlights twice followed. Portal do Rugby has employees in almost all the states of Brazil, covering locally, the major championships of one of the fastest growing sports in Brazil. About  Portal  do  Rugby
  • 3. There are several categories in which Portal do Rugby has audience with general and specific content for all Rugby lovers Home   News   Team  map   Results  and   analysis   Tables   Coverage  of   domes:c  and   interna:onal   matches   Calendar   Interviews   About  rugby   Columnists   Domes:c  rugby   map   Health  Center   History   School  of   Rugbiers   Culture  and   couriosi:es   Photos  and   videos   Rugby  Manager   Content
  • 4. With  a  team  of  prac::oners  and   experts   in   the   sport,   Portal   do   Rugby  deals  with  it  properly  and   deep,   leading   the   reader   to   the   best  quality  informa:on.   Daniel Venturole Edi:ng  ,  wri:ng  and  repor:ng     He  has  degree  in  Engineering  from  Mackenzie   where  he  had  the  first  contact  with  the  sport   and  had  prac8ced  for  ten  years,  currently  one   of   the   biggest   clubs   in   Brazil.   Realizing   the   shortcomings  in  the  na8onal  Rugby  coverage,   founded   the   website   which   inaugurated   a   new   era   in   media   dedicated   to   the   sport,   making  the  cover  spot  matches  and  the  first   mapping  of  the  audience  and  teams  in  Brazil.   Today   is   also   responsible   for   the   communica8on   of   Rio   Branco   Rugby   and   in   2011,   held   a   course   on   sports   marke8ng   in   Jcocco,   one   of   the   most   tradi8onal   sports   marke8ng  agencies  in  Brazil.   Pedro Mantovani Technology  and  design     He   has   degree   in   Naval   Engineering   at   University   of   São   Paulo   and   had   his   first   contact   with   the   sport   in   2007,   when   he   dedicated   to   the   sport.   He   played   for   Bandeirantes   (Brazilian   vice   champion   in   2011),   nowadays   São   Paulo   Saracens   Bandeirantes   and   for   the   Brazilian   na8onal   team.   Since   2010   is   part   of   the   Portal   do   Rugby’s   team   and   is   responsible   for   the   design   and   technical   development   of   the   site.   Victor Ramalho Edi:ng  ,  wri:ng  and  repor:ng     He   has   degree   in   history   in   University   of   São   Paulo   and   started   to   prac8ce   Rugby   in   Philosophy  and  Human  Sciences  School’s  team   in  2006.  He  joined  the  newly  created  Portal  do   Rugby   in   2009,   with   ar8cles   repor8ng   the   interna8onal   Rugby,   history   and   na8onal   Rugby  matches  coverage.  In  2010,  he  aTended   the   Sports   Journalism   discipline   in   ECA-­‐   USP,   and   in   2011   he   joined   the   course   for   MSc   in   Social   History   at   USP.   He   currently   is   a   TV   commentator   on   Sports+   and   BandSports   channels   and   he   is   also   a   researcher   at   the   LUDENS  USP,  developing  work  with  the  history   of  rugby.   Luis Kolle Wri:ng,  marke:ng  and  commercial     He   has   degree   in   electrical   engineering   by   Unicamp  where  he  knew  the  rugby.  Since  then   he  is  fan  of  the  sport,  follows  the  na8onal  and   interna8onal  rugby  the  way  he  could.  Un8l  he   found   Portal   do   Rugby,   in   early   2013.   Since   then  he  follows  with  quality  and  is  part  of  the   team   responsible   for   issues   of   English   rugby   and  interna8onal  teams  matches  and  is  also  a   collaborator   in   the   commercial   area   of   the   Portal  do  Rugby.   Our  Team
  • 5. Market  Data   §  One  of  the  most  popular  sports  in  the  world   §  3rd  spor:ng  event  in  the  world  in  audience   (total  audience  of  4  billion  people)   §  More  than  200  channels  transmiQed  the  last   Rugby  World  Cup  2011   §  Average  audience  of  30,000  people  in  the   Rugby  World  Cup  2011   §  Average  audience  of  70,000  people  in  the  Six   Na:ons,  a  tournament  with  more  than  100   years
  • 6. §  Men:oned  as  the  sport  that  will  grow  the   most  in  the  coming  years.   §  22%  of  Brazilian  people  are  interested  in   learning  the  sport  and  how  to  prac:ce  it.   §  Rugby  Sevens  will  return  to  Olympics  in   Rio  2016.   §  Audience  with  over  than  1  million   televisions  turned  on  SporTV  (sports  cable   TV)  during  semifinal  and  final  matches  of   the  Super  10  (Brazilian  Rugby   Championship).   §  Currently,  men’s  Brazilian  na:onal  team   is  the  4th  con:nental  power  in  the   modali:es  XV  and  sevens.   §  Women's  Brazilian  na:onal  team  is  one  of   the  ten  best  teams  in  the  world  in  sevens.   Market  Data
  • 7. §  Portal  do  Rugby  aQracts  a  monthly   average  of  23,000  visitors  that   generates  about  130,000  page   views  with  an  average  :me  of  3   minutes.   §  In  social  networks,  Portal  do  Rugby   has  more  than  22,600   Facebook  fans  and  over  6,200   twiQer  followers.   Audience
  • 8. §  The  site  has  a  highly  qualified  and  targeted   audience  and  speak  directly  with  players  and   stakeholders  of  the  sport  (87%  and  13%,   respec:vely),  21  to  40  years  (67%)  ,  located   mainly  in  South  and  Southeast  (18%  and  68  %),   but  with  great  penetra:on  in  the  main  capitals   of  Brazil.   §  Most  of  the  audience  belongs  to  classes  A  and  B   (76%)  and  has  completed  higher  educa:on  or   studying  (81%)   §  More  than  75%  of  the  audience  men:oned  that   purchases  through  Internet   Audience
  • 9. RWC  2015   §  Journalis:c  team  of  4-­‐5  people  who  will  be  in   England  and  Wales  to  cover  the  event.   §  We  will  produce  journalis:c  material:   ü  texts  about  the  games,   ü  photos,   ü  interviews  and  maQers  related  to  sports   and  linked  to  the  public  who  will  be  at  the   audience  of  our  website  based  on  the   event.   §  Prepara:on  of  materials  and  exclusive  content   designed  to  meet  investors.   §  Adver:sing  of  investors.
  • 10. For  more  informa8on,  customized   formats:     Luis  Kolle   luis@portaldorugby.com.br   +55  11  991  566  232   Skype:  lkolle   Contact  us

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