Google doesn’t love the
websites which have:
-the best prices
-the best service
-the longest standing
It loves the website...
What do we mean by
‘the best content’?
Let’s look at the different types
of content, and some of the
obstructions to writi...
Obstructions to writing content
Pressroom is a product of Engage Web
Copyright © 2015 Engage Web
I
don’t
have
time to
writ...
The solution
Pressroom is a product of Engage Web
Copyright © 2015 Engage Web
Pressroom is:
Flexible
Points-based
High ...
How it works
Pressroom is a product of Engage Web
Copyright © 2015 Engage Web
Infographics
Pressroom is a product of Engage Web
Copyright © 2015 Engage Web
Infographics are a vital tool for attracting...
Spreading content through social
Pressroom is a product of Engage Web
Copyright © 2015 Engage Web
Pressroom Points
Pressroom is a product of Engage Web
Copyright © 2015 Engage Web
How we are different
 Our content strategy stays ahead of Google’s changes
 All editors journalist trained
 Writers wit...
Our Team…
Pressroom is a product of Engage Web
Copyright © 2015 Engage Web
Pressroom is a product of Engage Web
Copyright © 2015 Engage Web
Head Office
Stanlaw Abbey Business Centre
Ellesmere Port
...
Pressroom: Attract. Engage. Convert.
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Pressroom: Attract. Engage. Convert.

Find out how Pressroom, from Engage Web, can help maximise your website's potential through content development.
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Pressroom: Attract. Engage. Convert.

  • 1. Google doesn’t love the websites which have: -the best prices -the best service -the longest standing It loves the websites with the best content. Pressroom is a product of Engage Web Copyright © 2015 Engage Web
  • 2. What do we mean by ‘the best content’? Let’s look at the different types of content, and some of the obstructions to writing content… Pressroom is a product of Engage Web Copyright © 2015 Engage Web
  • 3. Obstructions to writing content Pressroom is a product of Engage Web Copyright © 2015 Engage Web I don’t have time to write content I don’t think content will help with conversions I am not a professional writer, I can’t write content I don’t know where to find ideas for my website’s content I am not interested in content, I want SEO I don’t think content will drive repeat visitors
  • 4. The solution Pressroom is a product of Engage Web Copyright © 2015 Engage Web Pressroom is: Flexible Points-based High quality content, deliverable via XML feed Includes creative infographics, online games, video and more Can be promoted through social media
  • 5. How it works Pressroom is a product of Engage Web Copyright © 2015 Engage Web
  • 6. Infographics Pressroom is a product of Engage Web Copyright © 2015 Engage Web Infographics are a vital tool for attracting links, building brand awareness, enhancing your social profile and being seen as an expert in your industry. Our journalist trained editors thoroughly research the subject for our infographics, checking facts and statistics Our creative team designs the infographics Our Social Media team promotes the infographics
  • 7. Spreading content through social Pressroom is a product of Engage Web Copyright © 2015 Engage Web
  • 8. Pressroom Points Pressroom is a product of Engage Web Copyright © 2015 Engage Web
  • 9. How we are different  Our content strategy stays ahead of Google’s changes  All editors journalist trained  Writers with specific knowledge and experience  Innovative blend of creative and development  We can manage your Social Media for you Pressroom is a product of Engage Web Copyright © 2015 Engage Web
  • 10. Our Team… Pressroom is a product of Engage Web Copyright © 2015 Engage Web
  • 11. Pressroom is a product of Engage Web Copyright © 2015 Engage Web Head Office Stanlaw Abbey Business Centre Ellesmere Port Cheshire CH65 9BF London Office Third Floor 25 Gerrard Street London W1D 6JL +44 (0) 845 621 4321 www.engageweb.co.uk info@engageweb.co.uk

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