Karen Nemeth. Ed.M.
Fran Simon, M.Ed.
Engaging early childhood
decision makers
How companies, consultants, and leaders
can...
Fran Simon, M.Ed.
Engagement Strategies
Early Childhood Investigations
Karen Nemeth, Ed.M.
Language Castle
Us
11/20/2015 @...
SETTING THE STAGE
Section
@ Simon and Nemeth 3
You
Independent consultant, author
Organization/company staff member
Other
11/20/2015 @ Simon and Nemeth 4
You are here because…
You want to engage early
childhood decision makers so
you can…?
11/20/2015 @ Simon and Nemeth 5
Do you worry ?
Branding is
so
commercial!
Personal
branding is
like
bragging!
11/20/2015 @ Simon and Nemeth 6
11/20/2015 @ Simon and Nemeth 7
It’s as much about listening and
responding as it is about presenting
yourself.
8
@ Simon and Nemeth
11/20/2015
Branding? Engaging?
Section
@ Simon and Nemeth 9
Branding is……
Branding is the encapsulation of a company’s mission
statement, objectives, and corporate soul as expressed
...
Word of Mouth
That trainer from
last week’s session
really says what
she knows and
does what she
says. Hire her!
“Earned” ...
Word of Mouth has been around
Forever! (At least since the 70s!)11/20/2015 @ Simon and Nemeth 12
WOW them with WOM!
-Ravtopia Word of Mouth Toolkit
11/20/2015 @ Simon and Nemeth 13
-Ravtopia Word of Mouth Toolkit
Word of Mouth: People
11/20/2015 @ Simon and Nemeth 14
Word of Mouth: Love
11/20/2015 @ Simon and Nemeth 15
Word of Mouth
Social media, articles, blogs,
presentations, meetings, in
professional development…
11/20/2015 @ Simon and ...
Word of Mouth: Do
11/20/2015 @ Simon and Nemeth 17
Word of MouthWord of Mouth
11/20/2015 @ Simon and Nemeth 18
How to build word of mouth
• Be great at what you
do.
– Do what you say and say
what you do.
– Say and do remarkable
thing...
Organizations are mosaics
of the people who work for them-
internally and externally.
11/20/2015 @ Simon and Nemeth 20
Personal brands are
How people perceive you
Do others see a true reflection of you?
11/20/2015 @ Simon and Nemeth 21
Judy Jablon clearly articulates what she represents
and what specific expertise she possesses.
She authoritatively express...
Relevant
Sustainable -monigle.com
You
Personal and
corporate
brands must
be…
11/20/2015 @ Simon and Nemeth 23
11/20/2015 @ Simon and Nemeth 24
Three goals for demonstrating thought
leadership
Add authentic value and create
genuine trust so your target
audience want...
Goal
Differentiate yourself: Make it clear
what makes you or your
organization unique and valuable.
2
11/20/2015 @ Simon a...
Goal
Make yourself discoverable: It’s not
enough to be good – people have
to be able to find you!
3
11/20/2015 @ Simon and...
Print
Mail
Ads
Email
Promo blasts
and content
SEO, SEM and
Digital Ads
(PPC)
PR
Presentations
Exhibits
Conference
Networki...
http://is.gd/S0f3b4
Adapted from
Christopher Mengel
1. What is your
mission?
2. Do you have
logos, website,
visual materia...
1) Your personal mission statement
2) The benefits of working with you
3) Your unique value proposition
…and share with ne...
IDENTIFYING YOUR
AUDIENCE
All Early Childhood Educators and organization
are not the same
@ Simon and Nemeth 31
Market Segments and funding streams
Pre-k
Child CareHead Start
Blended
Private
•USDOE > States
•Low income families
•USHHS...
What are his/her:
• challenges?
• highest priorities?
• needs?
• preferences for selecting
products, services,
consultants...
• Challenges?
• Needs?
• Requirements for
adoption?
Child Care Administrator11/20/2015 @ Simon and Nemeth 34
Know the landscape
What’s
going on
with:
• competitors
• research
11/20/2015 @ Simon and Nemeth 35
Listen to the landscape
• Google alerts
• surveys
When you read or meet, do you
think, “How does this relate to
my brand o...
Well, in addition to
sessions, we should
network, gather
“intel” about our niche
and competitors, and
make our expertise
s...
Ready to Be a Thought Leader
• http://amzn.to/1YbqPhO
11/20/2015 @ Simon and Nemeth 38
The Start-up of You
• http://amzn.to/20U1QC4
11/20/2015 @ Simon and Nemeth 39
All Marketers Tell Stories
• http://amzn.to/1Qosb7m
11/20/2015 @ Simon and Nemeth 40
Karen Nemeth. Ed.M.
Karen@LanguageCastle.com
LanguageCastle.com
@KarenNemethEDM
Fran S. Simon, M.Ed.
Fran.Simon@EngageStra...
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NAEYC Personal Branding Presentation Orlando Upload version

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - NAEYC Personal Branding Presentation Orlando Upload version

  • 1. Karen Nemeth. Ed.M. Fran Simon, M.Ed. Engaging early childhood decision makers How companies, consultants, and leaders can use Personal Branding strategies NAEYC Annual Conference November, 2015
  • 2. Fran Simon, M.Ed. Engagement Strategies Early Childhood Investigations Karen Nemeth, Ed.M. Language Castle Us 11/20/2015 @ Simon and Nemeth 2
  • 3. SETTING THE STAGE Section @ Simon and Nemeth 3
  • 4. You Independent consultant, author Organization/company staff member Other 11/20/2015 @ Simon and Nemeth 4
  • 5. You are here because… You want to engage early childhood decision makers so you can…? 11/20/2015 @ Simon and Nemeth 5
  • 6. Do you worry ? Branding is so commercial! Personal branding is like bragging! 11/20/2015 @ Simon and Nemeth 6
  • 7. 11/20/2015 @ Simon and Nemeth 7
  • 8. It’s as much about listening and responding as it is about presenting yourself. 8 @ Simon and Nemeth 11/20/2015
  • 9. Branding? Engaging? Section @ Simon and Nemeth 9
  • 10. Branding is…… Branding is the encapsulation of a company’s mission statement, objectives, and corporate soul as expressed through the corporate voice and aesthetic. Margie Clayman A brand is the emotional relationship between the consumer and the product, you must engage with consumers and build positive brand associations. The deeper the relationship, the more brand equity exists. Neil Feinstein – True North A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. Seth Godin – Author of Linchpin 30 Branding Definitions By Heidi Cohen Actionable Marketing Guide http://heidicohen.com/30-branding-definitions/ 11/20/2015 @ Simon and Nemeth 10
  • 11. Word of Mouth That trainer from last week’s session really says what she knows and does what she says. Hire her! “Earned” raves are more valuable than any other intentional strategy you can deploy. Now, how do brands earn raves?11/20/2015 @ Simon and Nemeth 11
  • 12. Word of Mouth has been around Forever! (At least since the 70s!)11/20/2015 @ Simon and Nemeth 12
  • 13. WOW them with WOM! -Ravtopia Word of Mouth Toolkit 11/20/2015 @ Simon and Nemeth 13
  • 14. -Ravtopia Word of Mouth Toolkit Word of Mouth: People 11/20/2015 @ Simon and Nemeth 14
  • 15. Word of Mouth: Love 11/20/2015 @ Simon and Nemeth 15
  • 16. Word of Mouth Social media, articles, blogs, presentations, meetings, in professional development… 11/20/2015 @ Simon and Nemeth 16
  • 17. Word of Mouth: Do 11/20/2015 @ Simon and Nemeth 17
  • 18. Word of MouthWord of Mouth 11/20/2015 @ Simon and Nemeth 18
  • 19. How to build word of mouth • Be great at what you do. – Do what you say and say what you do. – Say and do remarkable things. • Be real, human, authentic. • Build relationships to earn evangelists. • Build upon emotion in all you say and do. • Align with like-minded respected people and brands. • Be consistent with your messages. • Connect: Listen and respond with words and actions. • Be omnipresent continuously. 11/20/2015 @ Simon and Nemeth 19
  • 20. Organizations are mosaics of the people who work for them- internally and externally. 11/20/2015 @ Simon and Nemeth 20
  • 21. Personal brands are How people perceive you Do others see a true reflection of you? 11/20/2015 @ Simon and Nemeth 21
  • 22. Judy Jablon clearly articulates what she represents and what specific expertise she possesses. She authoritatively expresses her philosophies throughout her websites, in person, and in writing. Represent what you believe: 11/20/2015 @ Simon and Nemeth 22
  • 23. Relevant Sustainable -monigle.com You Personal and corporate brands must be… 11/20/2015 @ Simon and Nemeth 23
  • 24. 11/20/2015 @ Simon and Nemeth 24
  • 25. Three goals for demonstrating thought leadership Add authentic value and create genuine trust so your target audience wants to connect with you and/or your organization. 1 11/20/2015 @ Simon and Nemeth 25
  • 26. Goal Differentiate yourself: Make it clear what makes you or your organization unique and valuable. 2 11/20/2015 @ Simon and Nemeth 26
  • 27. Goal Make yourself discoverable: It’s not enough to be good – people have to be able to find you! 3 11/20/2015 @ Simon and Nemeth 27
  • 28. Print Mail Ads Email Promo blasts and content SEO, SEM and Digital Ads (PPC) PR Presentations Exhibits Conference Networking Inbound Techniques Social media Webinars Free Content Writing articles, books, blogs Twitter Facebook Blog LinkedIn YouTube Online Chats Pinterest Blogs Website Being discoverable Your brand as it appears to the world11/20/2015 @ Simon and Nemeth 28
  • 29. http://is.gd/S0f3b4 Adapted from Christopher Mengel 1. What is your mission? 2. Do you have logos, website, visual materials, photographs? What else? 3. What are your products and/or services? Ask these questions to define your brand 4. What are the benefits of working with you?5. What you stand for? 6. To whom do You offer products and services? 7. What is your voice in writing and in person? 8 What makes you and your offerings special and unique? 11/20/2015 @ Simon and Nemeth 29
  • 30. 1) Your personal mission statement 2) The benefits of working with you 3) Your unique value proposition …and share with neighbors Time to reflect… Right here, right now! 11/20/2015 @ Simon and Nemeth 30
  • 31. IDENTIFYING YOUR AUDIENCE All Early Childhood Educators and organization are not the same @ Simon and Nemeth 31
  • 32. Market Segments and funding streams Pre-k Child CareHead Start Blended Private •USDOE > States •Low income families •USHHS > Grantees >Delegate Agencies •Low income families •Tuition •CCDBG > States> programs •TANF>States>Subsidies •Corporations •Military Blended Private 11/20/2015 @ Simon and Nemeth 32
  • 33. What are his/her: • challenges? • highest priorities? • needs? • preferences for selecting products, services, consultants? 11/20/2015 @ Simon and Nemeth 33
  • 34. • Challenges? • Needs? • Requirements for adoption? Child Care Administrator11/20/2015 @ Simon and Nemeth 34
  • 35. Know the landscape What’s going on with: • competitors • research 11/20/2015 @ Simon and Nemeth 35
  • 36. Listen to the landscape • Google alerts • surveys When you read or meet, do you think, “How does this relate to my brand objectives?11/20/2015 @ Simon and Nemeth 36
  • 37. Well, in addition to sessions, we should network, gather “intel” about our niche and competitors, and make our expertise shine. What should we do while we are at the conference? Now is the perfect time to get started branding yourself. 11/20/2015 @ Simon and Nemeth 37
  • 38. Ready to Be a Thought Leader • http://amzn.to/1YbqPhO 11/20/2015 @ Simon and Nemeth 38
  • 39. The Start-up of You • http://amzn.to/20U1QC4 11/20/2015 @ Simon and Nemeth 39
  • 40. All Marketers Tell Stories • http://amzn.to/1Qosb7m 11/20/2015 @ Simon and Nemeth 40
  • 41. Karen Nemeth. Ed.M. Karen@LanguageCastle.com LanguageCastle.com @KarenNemethEDM Fran S. Simon, M.Ed. Fran.Simon@EngageStrat.com EngageStrat.com EarlyChildhoodWebinars.com @FSSimon Questions ?

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