International recruitment@
What are we going to do?
2
• Intro Spil Games
• Case assignment
• Working on the case
• Presenting your approach
• H...
3
Reaching over 180 Million MAUs globally
Spil Games’ global ranking in terms of unique visitors
4
Game Development @ Spil Games
Nationalities 42
5
2 cases we can discuss
Director Portals role
Technology role – HTML5
High business impact
•P&L
•Product Management
•...
Director Portals (1/2)
High business impact
•P&L
•Product Management
•Marketing
•Manager
•Branding
•Interpretation ...
Director Portals (2/2)
8
Nice to haves
•International experience/network
•Mobile/tablet experience
•Gaming experience...
HTML5 Game Developer (1/2)
Niche new technology
•Gaming
•Developer
•Lot’s of “amateurs”
•Hard facts search
•Non-NL
...
HTML5 Game Developer (2/2)
10
GOAL:
•Plan of approach
•Where to look – sourcing strategy?
•How would you look? (strin...
Director Portals
How did we approach it?
8
1) Understanding the
(NEW) role
•Must haves
•Nice to haves (where
can we compromise)
•Com...
(Unwanted) result?
8
“Post & Pray” & Agency
candidates
•340 candidates
Sourcing strategy
•Hunt list of 308 candidate...
What did we changed & what worked?
8
1) Market Intelligence from
senior (internal/external) people
•Who do you know?
...
One of the search strings we used
-intitle:"profiles" -inurl:"dir/ " site:linkedin.com/in/ OR site:linkedin.com/pub/ (pla...
HTML5 Game Developer
How did we approach it?
8
1) Understanding the
(NEW) role
•Must haves
•Nice to haves (where
can we compromise)
2) S...
(Unwanted) result?
8
• Majority of the candidates
were amateurs (for fun and on
the side)
• Candidates started Indie ...
What worked?
8
1) No fact based searches,
but game searches
•We want people to make cool
games, not specific JavaScri...
Search strings HTML5 Game Developer
site:github.com html5 game* "joined on" netherlands|nederland|utrecht|hilversum|almer...
Tips & Tricks
22
• Stop using IE! – Use Chrome
• Search LinkedIn (Advanced search) +
Boolean (and-and)
23
Back –up slides
24
of 24

International Recruitment - Sourcing (incl. search strings) & Attracting @ Spil Games

Case presentation of how we managed to fill 5 crucial positions in a highly dynamical and competitive market of Tech, online and Start-ups. We will discuss a business role: Marketing Director and a tech role: HTML5 Game Developer. Presentation includes some boolean strings. Learn from our tips AND mistakes.
Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - International Recruitment - Sourcing (incl. search strings) & Attracting @ Spil Games

  • 1. International recruitment@
  • 2. What are we going to do? 2 • Intro Spil Games • Case assignment • Working on the case • Presenting your approach • How did we approach it? • Tips & Tricks
  • 3. 3 Reaching over 180 Million MAUs globally Spil Games’ global ranking in terms of unique visitors
  • 4. 4 Game Development @ Spil Games
  • 5. Nationalities 42 5
  • 6. 2 cases we can discuss Director Portals role Technology role – HTML5 High business impact •P&L •Product Management •Marketing •Manager •Branding •Interpretation search •We need 4! •Purple squirrel Niche – new technology •Gaming •Developer •Lot’s of “amateurs” •Hard facts search •Non-NL 6
  • 7. Director Portals (1/2) High business impact •P&L •Product Management •Marketing •Manager •Branding •Interpretation search •We need 4! •Purple squirrel 7 Must haves •Online consumer facing brand experience (b2c) •Product management experience: working with a web based product / Experience working with internal technical teams (development of product dev. roadmaps) •Experience in setting the strategy, not solely execution imposed by the HQ •P&L responsibility/monetization strategies
  • 8. Director Portals (2/2) 8 Nice to haves •International experience/network •Mobile/tablet experience •Gaming experience •Experience/affinity with the specific target groups: girls, females, males •Entrepreneurial background •High Traffic GOAL: •Plan of approach •Where to look – sourcing strategy? •How would you look? (strings, other sources) •Come up with 5 candidates that match the requirements •How would you reach out to them?
  • 9. HTML5 Game Developer (1/2) Niche new technology •Gaming •Developer •Lot’s of “amateurs” •Hard facts search •Non-NL 9 Must haves & Nice to haves •Able to make cool HTML5 games! •Able to showcase games in HTML5
  • 10. HTML5 Game Developer (2/2) 10 GOAL: •Plan of approach •Where to look – sourcing strategy? •How would you look? (strings, other sources) •Come up with 5 candidates that match the requirements •How would you reach out to them? (LinkedIn Inmail is NOT allowed!)
  • 11. Director Portals
  • 12. How did we approach it? 8 1) Understanding the (NEW) role •Must haves •Nice to haves (where can we compromise) •Competency set 2) Sourcing strategy •Post & Pray • LinkedIN (groups) & Advertising direct competitors •Sourcing • Overview direct competitors + target their managers/directors • Several boolean strings • Check award-sites-, people who have done exceptionally well in the market •Referrals •Agencies – no cure – no pay • Selected 2 agencies in NL • 1 in UK (Spreading risk)
  • 13. (Unwanted) result? 8 “Post & Pray” & Agency candidates •340 candidates Sourcing strategy •Hunt list of 308 candidates Unsuited candidates •Too much marketing, less product •No branding •No connection with target audience •Competitors were too junior/founders •Failed at test cases etc etc
  • 14. What did we changed & what worked? 8 1) Market Intelligence from senior (internal/external) people •Who do you know? •Which companies did well a few years ago and why? • Lycos Europe • Telfort 3) No lateral transfers •If you offer someone a similar position in an equally interesting company with the same pay and equal commuting time, you won’t hire him/her. 2) Simplified the strings + re- Iterate weekly •No &&&&&& •Product management •Founder/owner/director •Online •Jump-starting/accelerating 4) Manage your stakeholders + push back •Weekly meeting •Manage expectations of hiring manager & challenge
  • 15. One of the search strings we used -intitle:"profiles" -inurl:"dir/ " site:linkedin.com/in/ OR site:linkedin.com/pub/ (platform|portal) (“b-to- c”|”b-2-c”|b2c) ("product manager"|productmanager) (Founder|owner) (accelerating|growth) 15 (online|portal|ecommerce|"e-commerce") europe -jobs
  • 16. HTML5 Game Developer
  • 17. How did we approach it? 8 1) Understanding the (NEW) role •Must haves •Nice to haves (where can we compromise) 2) Sourcing strategy •Post & Pray • Stackoverflow, linkedin • HTML5 Communities • Network - referrals •Sourcing • Several boolean strings
  • 18. (Unwanted) result? 8 • Majority of the candidates were amateurs (for fun and on the side) • Candidates started Indie Game development studios • Too much JavaScript people, non-games • Lot’s of interesting candidates were underage! (< 17) • People only willing to work remotely
  • 19. What worked? 8 1) No fact based searches, but game searches •We want people to make cool games, not specific JavaScript gurus 2) Look for game jams, competitions
  • 20. Search strings HTML5 Game Developer site:github.com html5 game* "joined on" netherlands|nederland|utrecht|hilversum|almere|utrecht) 20 site:lanyrd.com/profile "html5 game*" (developer|programmer) site:lanyrd.com/profile "appears with" (html5 game*") developer|programmer site:stackoverflow.com/users (html5) game|games "location * utrecht" OR “location * Amsterdam” (intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR intitle:vitae OR inurl:vitae) html5 (game| games) (developer|programmer) -jobs -submit –indeed site:nl.linkedin.com (html5) game|games (developer|programmer) "beiden kennen" -freelance -zzp -interim –zelfstandig
  • 21. Tips & Tricks
  • 22. 22 • Stop using IE! – Use Chrome • Search LinkedIn (Advanced search) + Boolean (and-and)
  • 23. 23
  • 24. Back –up slides 24

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