Price Comparison in Turkeyspecializing in Personal Finance Mehmet Alhas Marketing Manager ...
Comparison Websites - Comparison websites / price aggregators began as early as in 1995 - They started to become widely ...
Major comparison sites in personalfinance and travel
Internet in Turkey• Internet penetration increased to 44% as of 2011• 71% of population go online every day• 9 out of 10 p...
Internet usage by age groups 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 16 - 24 25 -...
European internet usage by country
Price comparison in Turkey• Internet users getting used to price comparison• Price comparison first started with consumer...
Price comparison sites in TurkeyMoney Insurance Travel Products
Potential• There are 49 banks in Turkey• Total insurance policies grew by 30% in last 2 years• Online insurance is still...
Aggregation sites’ business model • Cost per sale / commission is the CPS widely used an...
Enuygun.com in numbers• The biggest price comparison site in Turkey specialized in personal finance• Forwards more than ...
Verticals and Channels 13 ways to help customers save time and money ...
Data collection methods • Some companies provide their data in XML form for us to access directly. XML f...
Business Model in Money Vertical
Strong media coverage and visibilitywith weekly press bulletins andfinancial analysis reports Enuygun.com 2...
Enuygun.com finance, insuranceand service provider customers
Thanks! Mehmet Alhas Marketing Manager Enuygun.com A.Ş. +90-216-575-0140mehmet.alhas@enuygun.com
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Price Comparison in turkey

Price Comparison in Turkey specializing in Personal Finance. Business model of Aggregators
Published on: Mar 4, 2016
Published in: Economy & Finance      Business      
Source: www.slideshare.net


Transcripts - Price Comparison in turkey

  • 1. Price Comparison in Turkeyspecializing in Personal Finance Mehmet Alhas Marketing Manager 27.02.2012
  • 2. Comparison Websites - Comparison websites / price aggregators began as early as in 1995 - They started to become widely used beginning 2000s - Google entered the market in 2002 with its own product Froogle (later Google Product Search) - Yahoo acquired Kelkoo in 2004 - Large comparison sites emerged from the US and the UK
  • 3. Major comparison sites in personalfinance and travel
  • 4. Internet in Turkey• Internet penetration increased to 44% as of 2011• 71% of population go online every day• 9 out of 10 people research about brands online (world average is 7.5 out of 10)• Internet access by mobile phones is 22%. The highest usage is at the time of traffic to bussines or from bussines (before and after work hours)• 9 million out of 18 million households have internet access (2010)• 43% of internet users are female• Google is the leading search engine (99%)
  • 5. Internet usage by age groups 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 16 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 Turkey Male Female
  • 6. European internet usage by country
  • 7. Price comparison in Turkey• Internet users getting used to price comparison• Price comparison first started with consumer electronics• Beginning 2000s, online insurance comparison started• Currently sites exist in verticals including insurance, money and travel• Still at early phase, but growing rapidly
  • 8. Price comparison sites in TurkeyMoney Insurance Travel Products
  • 9. Potential• There are 49 banks in Turkey• Total insurance policies grew by 30% in last 2 years• Online insurance is still uncommon, but improving• Travel is strong online, but there is no single strong brand for price comparison
  • 10. Aggregation sites’ business model • Cost per sale / commission is the CPS widely used and accepted model • Banks are getting used to paying per CPL lead • Widely accepted thanks to Google, still CPC relatively low margins CPM / banner • Widely used ads
  • 11. Enuygun.com in numbers• The biggest price comparison site in Turkey specialized in personal finance• Forwards more than 100.000 personal loan leads to banks each month• Forwards more than 5.000 mortgage leads to banks each month• 25.000 airfare comparisons a day• Thousands of insurance leads each month• 750.000 members• 1 mio unique visitors a month• 5.5 mio page views a month
  • 12. Verticals and Channels 13 ways to help customers save time and money Other Money Travel Insurance services Motor Mortgages Airfares ADSL / Fiber insurance Personal Hotels MTPL GSM tariff loans Home Auto loans insurance Health Credit cards insurance Personal accident insurance
  • 13. Data collection methods • Some companies provide their data in XML form for us to access directly. XML feed Our preferred method, and more companies are switching to this method each monthData feed from • Especially in the travel vertical, data is provided by third party data companies providers. • In cases where we need accurate data that changes very quickly, we useScreen scraping screen scraping. Although this method is highly dependant on the data source’s design, with updates a couple of months this method works well. Manual data • Used especially in the money vertical, where data is updated around once or twice each month. Banks inform us about their rates via email, or we collection check their websites to see the updates.
  • 14. Business Model in Money Vertical
  • 15. Strong media coverage and visibilitywith weekly press bulletins andfinancial analysis reports Enuygun.com 2012 - Strictly Confidential
  • 16. Enuygun.com finance, insuranceand service provider customers
  • 17. Thanks! Mehmet Alhas Marketing Manager Enuygun.com A.Ş. +90-216-575-0140mehmet.alhas@enuygun.com

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