Social CRMOne Step at a Time<br />Clint Oram<br />VP Products and Co-founder<br />
Agenda<br />Introduction to SugarCRM<br />What is “Social” All About?<br />Why Should You Care?<br />Implications on Corpo...
About SugarCRM<br />Founded in April 2004<br />6,000 Customers in 30 Countries<br />175,000 Community Members<br />130 Emp...
Broad CRM Functionality<br />6/15/10<br />4<br />
Company Momentum<br />Nearly 600 New Customers Signed in Q1<br />Over 60,000 Paid Subscriber Seats<br />More than 60,000 C...
Over 6,000 Customers Worldwide<br />6/15/10<br />6<br />
Social CRM According To…<br />
Paul Greenberg<br />The customer is in control<br /> of the conversation.<br />SCRM is the company’s response to thecust...
Martin Walsh<br />Social CRM is the process of converting content into conversations and extending these conversations int...
Evolution of the CRM Landscape<br />
Traditional Buying Model<br />
Complex Social Buying Model<br />
Are You As Confused As I Am?<br />
Goals<br />People<br />Processes<br />Technology<br />Marketing<br />Sales<br />Customers<br />Services<br />Services<br /...
Engage<br />4.<br />Unique<br />Talk<br />3.<br />Social Sophistication<br />2.<br />Your Sales Team Uses SCRM to Listen t...
Listening to Your Customer Today<br />SugarCRM<br />Company Website<br />Google Search<br />LinkedIn Profile<br />Twitter<...
Introducing Sugar 6<br />
In Summary<br />Social CRM is a component of CRM<br />Your prospects and customers are already using Social Media – Take A...
Remember, it all starts with…Sugar 6!<br />
Thank You<br />Clint Oram<br />clint@sugarcrm.com<br />
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Presenter: Clint Oram, VP Products and Co-Founder, SugarCRM

How SugarCRM 6 Enables Social CRM* Why using social media is critical to your overall sales and customer service strategy.* How to take advantage of new CRM technologies to leverage the power of social media platforms.* How the new SugarCRM enables you to take full advantage of Facebook, Twitter, and other social media.* Practical ways to automate your email and social media marketing to save time and money big-time.
Published on: Mar 4, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Presenter: Clint Oram, VP Products and Co-Founder, SugarCRM

  • 1. Social CRMOne Step at a Time<br />Clint Oram<br />VP Products and Co-founder<br />
  • 2. Agenda<br />Introduction to SugarCRM<br />What is “Social” All About?<br />Why Should You Care?<br />Implications on Corporate/IT Structure<br />Where are We Today?<br />Glimpse at the Future<br />Q & A<br />
  • 3. About SugarCRM<br />Founded in April 2004<br />6,000 Customers in 30 Countries<br />175,000 Community Members<br />130 Employees Worldwide<br />
  • 4. Broad CRM Functionality<br />6/15/10<br />4<br />
  • 5. Company Momentum<br />Nearly 600 New Customers Signed in Q1<br />Over 60,000 Paid Subscriber Seats<br />More than 60,000 CE Downloads/Month<br />Approaching 600,000 End Users<br />6/15/10<br />©2009 SugarCRM Inc. All rights reserved.<br />5<br />
  • 6. Over 6,000 Customers Worldwide<br />6/15/10<br />6<br />
  • 7. Social CRM According To…<br />
  • 8. Paul Greenberg<br />The customer is in control<br /> of the conversation.<br />SCRM is the company’s response to thecustomer’s control of the conversation.<br />There is no joint ownership of the conversation. But there is no control by one or the other of the relationship between them. Though the “power balance” can lean toward one or the other. Right now it leans to the customer.<br />
  • 9. Martin Walsh<br />Social CRM is the process of converting content into conversations and extending these conversations into collaborative experiences and then transforming those experiences into meaningful relationships.<br />
  • 10. Evolution of the CRM Landscape<br />
  • 11. Traditional Buying Model<br />
  • 12. Complex Social Buying Model<br />
  • 13.
  • 14. Are You As Confused As I Am?<br />
  • 15. Goals<br />People<br />Processes<br />Technology<br />Marketing<br />Sales<br />Customers<br />Services<br />Services<br />05/08/09<br />©2009 SugarCRM Inc. All rights reserved.<br />
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  • 17. Engage<br />4.<br />Unique<br />Talk<br />3.<br />Social Sophistication<br />2.<br />Your Sales Team Uses SCRM to Listen to its Customers<br />Manual<br />1.<br />Generic<br />SCRM Process<br />Optimized<br />Manual<br />
  • 18. Listening to Your Customer Today<br />SugarCRM<br />Company Website<br />Google Search<br />LinkedIn Profile<br />Twitter<br />Blog<br />
  • 19. Introducing Sugar 6<br />
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  • 21.
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  • 27. In Summary<br />Social CRM is a component of CRM<br />Your prospects and customers are already using Social Media – Take Advantage!<br />Don’t try to do everything at once<br />Start with basics, allowing your sales team to gather more relevant information on your customers<br />
  • 28. Remember, it all starts with…Sugar 6!<br />
  • 29. Thank You<br />Clint Oram<br />clint@sugarcrm.com<br />

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