Social Media 201 Advanced Social Strategies Eric Miltsch NADA Convention 2011
Who am I?
What to expect in the next hour: *Much more than 3!
Best Advanced Strategies
Is This Our Golden Period? Innovative & Creative
Brand Building
Brand Building
Brand Building
Brand Building
Brand Building
Brand Building
Brand Building
Brand Building
Relationships Goal? Loyalty. Referrals. WOM.
Relationships ABC: Always Be Chatting
Relationships: What Our Best Friends Taught Us
Relationships: Leverage Vendor Presence Build trust Increase presence Market the brand
Relationships: Leverage Community Presence Build trust Increase presence Market the brand
Relationships: Leverage Network Presence
Relationships: Leverage Network Presence
Relationships: Leverage Real Life Presence
Relationships: Manage Content To Your Segment
Relationships: Leverage Segmented Activity
Relationships: Measure Specific Activity
Relationships: How To Measure
Relationships: How To Measure
Relationships: How To Measure
Relationships: How To Measure
Hottest New Solutions: “Temporary” Networks
Hottest Solutions: “Temporary” Networks
Hottest Solutions: “Temporary” Networks
Search: Human Behavior vs. Algorithmic Behavior (Real-time SEO)
Search: Social Media Optimization
Search: Why Design Is Important (Again!)
Search: Social Media Optimization; Google Places <ul><li>Categories </li></ul><ul><li>Coupons </li></ul><ul><li>Keywords...
Search: Social Media Optimization; Foursquare Venues <ul><li>Categories </li></ul><ul><li>Keywords </li></ul><ul><li>Tag...
Search: Location Optimization; Foursquare Venues
Search: Social Media Optimization - Curation
Search: Social Media Optimization
Search: Mobile – Google Click To Call 6-8% Higher CTR 1 Click dial GPS Ensures local #
Search: Location Based Services Reach Mainstream <ul><li>GPS: Key technology for finding targeted buyers </li></ul><ul><l...
Search: Location Based Services Reach Mainstream
Traffic: Driving Social Media Traffic Would you buy discount meat?
Traffic: Create Brand Volunteers
Traffic: Drive More Social Sharing (Like vs. Share) More engaged More clicks (5.3x) More connections (2.4x) More CTR’s (5...
Traffic: Social Media Optimization
Traffic: Social Media Optimization
Conclusion: Responding To The Changes Branding Search Relationships Traffic
Conclusion: Just make real connections…
Conclusion: Push the creative envelope
Thank you – Q&A Eric Miltsch ericmiltsch@gmail.com @emiltsch | @AuctionDirect | @CarZar_app
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NADA 2011 Social Media 201

NADA 2011 Social Media 201 Presentation (Followed Jared Hamilton's 101 session)
Published on: Mar 3, 2016
Published in: Automotive      Technology      Business      
Source: www.slideshare.net


Transcripts - NADA 2011 Social Media 201

  • 1. Social Media 201 Advanced Social Strategies Eric Miltsch NADA Convention 2011
  • 2. Who am I?
  • 3. What to expect in the next hour: *Much more than 3!
  • 4. Best Advanced Strategies
  • 5. Is This Our Golden Period? Innovative & Creative
  • 6. Brand Building
  • 7. Brand Building
  • 8. Brand Building
  • 9. Brand Building
  • 10. Brand Building
  • 11. Brand Building
  • 12. Brand Building
  • 13. Brand Building
  • 14. Relationships Goal? Loyalty. Referrals. WOM.
  • 15. Relationships ABC: Always Be Chatting
  • 16. Relationships: What Our Best Friends Taught Us
  • 17. Relationships: Leverage Vendor Presence Build trust Increase presence Market the brand
  • 18. Relationships: Leverage Community Presence Build trust Increase presence Market the brand
  • 19. Relationships: Leverage Network Presence
  • 20. Relationships: Leverage Network Presence
  • 21. Relationships: Leverage Real Life Presence
  • 22. Relationships: Manage Content To Your Segment
  • 23. Relationships: Leverage Segmented Activity
  • 24. Relationships: Measure Specific Activity
  • 25. Relationships: How To Measure
  • 26. Relationships: How To Measure
  • 27. Relationships: How To Measure
  • 28. Relationships: How To Measure
  • 29. Hottest New Solutions: “Temporary” Networks
  • 30. Hottest Solutions: “Temporary” Networks
  • 31. Hottest Solutions: “Temporary” Networks
  • 32. Search: Human Behavior vs. Algorithmic Behavior (Real-time SEO)
  • 33. Search: Social Media Optimization
  • 34. Search: Why Design Is Important (Again!)
  • 35. Search: Social Media Optimization; Google Places <ul><li>Categories </li></ul><ul><li>Coupons </li></ul><ul><li>Keywords </li></ul><ul><li>Reviews </li></ul><ul><li>Owner Verified </li></ul>
  • 36. Search: Social Media Optimization; Foursquare Venues <ul><li>Categories </li></ul><ul><li>Keywords </li></ul><ul><li>Tags </li></ul><ul><li>To-Do’s </li></ul><ul><li>Owner Verified </li></ul>
  • 37. Search: Location Optimization; Foursquare Venues
  • 38. Search: Social Media Optimization - Curation
  • 39. Search: Social Media Optimization
  • 40. Search: Mobile – Google Click To Call 6-8% Higher CTR 1 Click dial GPS Ensures local #
  • 41. Search: Location Based Services Reach Mainstream <ul><li>GPS: Key technology for finding targeted buyers </li></ul><ul><li>Traditional = SEO gets you noticed </li></ul><ul><li>New = Mobile & LBS determines when & who sees your site </li></ul>50 Million LBS Users in 1 Year (est) Proximity-based (post check-in) $133 Billion local budget
  • 42. Search: Location Based Services Reach Mainstream
  • 43. Traffic: Driving Social Media Traffic Would you buy discount meat?
  • 44. Traffic: Create Brand Volunteers
  • 45. Traffic: Drive More Social Sharing (Like vs. Share) More engaged More clicks (5.3x) More connections (2.4x) More CTR’s (55%) Social sharing used 5x more than “Send to a friend”
  • 46. Traffic: Social Media Optimization
  • 47. Traffic: Social Media Optimization
  • 48. Conclusion: Responding To The Changes Branding Search Relationships Traffic
  • 49. Conclusion: Just make real connections…
  • 50. Conclusion: Push the creative envelope
  • 51. Thank you – Q&A Eric Miltsch ericmiltsch@gmail.com @emiltsch | @AuctionDirect | @CarZar_app

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