NadClef
Bubbles and Rain
The Album
designed by an actual fan
Marketplace
Weaknesses
• over saturation
• decline in physical sales
• lack of audience loyalty (fading of the
...
Marketplace
Strength
• very niche oriented
• easily accessible
• open communication
Awareness
• fan base tour(vote on 10 stops out of 40)
• fan base album covers(best cover wins)
• spoken word cafes and b...
The Product
online
• price based product
• $3 $5 $7 $10
• catalog selection
• studio recordings
• l...
The Product
Physical
• the 13 track enhanced c.d.
• pdf file for sheet music to all songs
• in-studio video f...
Distribution
• create your own album on - website
• physical c.d. - coalition of independent
music stores
• digital c.d...
Distribution Supply
Chain
official website
content creator
official ...
Distribution Supply
Chain
physical c.d.
...
Distribution Supply
Chain
digital c.d.
...
Partnerships
Partnerships
Future Options
E3 Expo
Tom Tom GPS
bike shirts
...
NadClef
Bubbles and Rain
of 15

Nadclef Final Presentation

Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Nadclef Final Presentation

  • 1. NadClef Bubbles and Rain
  • 2. The Album designed by an actual fan
  • 3. Marketplace Weaknesses • over saturation • decline in physical sales • lack of audience loyalty (fading of the fan)
  • 4. Marketplace Strength • very niche oriented • easily accessible • open communication
  • 5. Awareness • fan base tour(vote on 10 stops out of 40) • fan base album covers(best cover wins) • spoken word cafes and books • film festivals(sundance, coney island, florida film)
  • 6. The Product online • price based product • $3 $5 $7 $10 • catalog selection • studio recordings • live recordings • live performances • sheet music
  • 7. The Product Physical • the 13 track enhanced c.d. • pdf file for sheet music to all songs • in-studio video footage
  • 8. Distribution • create your own album on - website • physical c.d. - coalition of independent music stores • digital c.d. - Rhapsody, Napster, eMusic, AmazonMP3
  • 9. Distribution Supply Chain official website content creator official website customer manufacturer Distribution Terms .75 cent per c.d.-manufacturer 3% paypal - payment method content creator
  • 10. Distribution Supply Chain physical c.d. consumer coalition of independent music stores red distribution Distribution Terms manufacturer .75 cent per c.d. - manufacturer 35% - distribution 3,000 buy-in and 15% of sales - 35 indie stores any-payment method content creator
  • 11. Distribution Supply Chain digital c.d. consumer internet retailers catapult digital music distribution Distribution Terms $25 flat fee per c.d. and 9% commission-catapult digital distribution content creator 3% paypal-payment method
  • 12. Partnerships
  • 13. Partnerships
  • 14. Future Options E3 Expo Tom Tom GPS bike shirts & water bottles
  • 15. NadClef Bubbles and Rain

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