Effective retargeting
on your own display inventory
Quarticon.com
© Copyright 2015
Did you hit this problem?
InventoryON
Effective retargeting on your own display inventory
✓ You don’t know how to squeeze...
Use example
InventoryON
Effective retargeting on your own display inventory
✓ You are a big online retailer, right?
✓ Yo...
InventoryON
Effective retargeting on your own display inventory
InventoryON:
✓ automatically personalizes and optimizes a...
HOW we can do it
InventoryON
Effective retargeting on your own display inventory
Our automagic
tools&features
InventoryON
Effective retargeting on your own display inventory
Automatic event logging
Campa...
Reliable results
you can count on
InventoryON
Effective retargeting on your own display inventory
✓ we increase CTR by 11...
Feel free to contact us!
Quarticon.com
© Copyright 2015
Katarzyna Haberkiewicz
International Business Development Manager
...
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Effective retargeting on your own display inventory

How to turn you retargeting advertising into REAL conversion? How to increase CTR by even 1125%
Published on: Mar 4, 2016
Published in: Internet      
Source: www.slideshare.net


Transcripts - Effective retargeting on your own display inventory

  • 1. Effective retargeting on your own display inventory Quarticon.com © Copyright 2015
  • 2. Did you hit this problem? InventoryON Effective retargeting on your own display inventory ✓ You don’t know how to squeeze maximum benefits out of your own promo inventory ✓ You buy ads on external publisher’s inventory or/and on RTB … ✓ but traditional adserver’s solutions are focused on advertisement emission ✓ … not on CTR optimization ✓ your audiences are hammered with repetitive ads How to turn you retargeting advertising into REAL conversion?
  • 3. Use example InventoryON Effective retargeting on your own display inventory ✓ You are a big online retailer, right? ✓ You pay a tremendous sum of money on web campaigns (premium, affiliation, RTB) ✓ There is a big chance that your customer will be exposed to your retargeting act so… Why don’t you let us tell you more about him and set for your customers highly relevant, targeted and personalized advertising?
  • 4. InventoryON Effective retargeting on your own display inventory InventoryON: ✓ automatically personalizes and optimizes any advertising campaign based on retargeting ✓ gives you opportunity to create dynamic ads based on our recommendation engine in our drag&drop studio (without any help of your graphic designer team) ✓ event&trigger campaigns e.g abandoned cart ✓ recognizes users needs based on their behavior and then creates a set of marketing related automations ✓ increases your campaign effect with integrated RTB technology InventoryOn: what can it do for you
  • 5. HOW we can do it InventoryON Effective retargeting on your own display inventory
  • 6. Our automagic tools&features InventoryON Effective retargeting on your own display inventory Automatic event logging Campaign optimization RTB ADSERVER INTEGRATION Easy reporting dashboard Automated target group Artificial inteligence Dynamic banners creator InventoryON automatically log users behavior on a website, by collecting (among many) certain types of information: • product page visits • adding a product to the shopping cart • purchase • shopping cart abandonment • product category page visits • source webpage leading to the visit All the campaigns served by Invento- ryON can be automatically optimized. Based on the data collected the system is able to add a higher priority to the most effective ads and websites. You could link your own inventory with RTB You create your own advertising network. InventoryON easily integrates with popular adservers by just replacing adserver creatives with the QuarticON code snippets. All the reports generated in the real time. E.g. a group created based on: • page views and purchases • products category/content • manufacturers and brand name • time spend on a webpage • engagement and intensity of web browsing We use artificial intelligence and data mining algorithms to estimate what is the highest possibility of user reaction for ongoing campaign. This way InvntoryON decides to whom is it worth to show the ad and exclude those users who most likely will not react on your advertising. Dynamic ads can be built with easy to use tool working as a WYSIWYG/Drag&- Drop editor. You can choose among predefined sets of templates available through the QuarticON templates library, all are optimized for higher conversion and significantly speed up the banner creation process. You won’t need any support of your graphic designers team.
  • 7. Reliable results you can count on InventoryON Effective retargeting on your own display inventory ✓ we increase CTR by 1125% ✓ we increase your income by 50% by delivering more effective ads on the inventory you will buy anyway :) What else? Bigger ROI within the same campaign cost Better eCPM and eCPC conversion rate increased by several times Personalized communication generated by our recommendation engine
  • 8. Feel free to contact us! Quarticon.com © Copyright 2015 Katarzyna Haberkiewicz International Business Development Manager m +48 664 446 033 e kh@quarticon.com Quarticon.com Szarotki 10/16, 02-609 Warsaw, Poland QuarticON offices are based in Poland, the USA, and China. We are active all around the world. Thank you!

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