Advertisement Analysis
Introduction About 3,000 advertisements everyday Buses, TVs, radios, newspapers, and etc. More exposed to food ads. Pr...
Text of the Ad. Attire of main character confirms that it’s Cinderella During the night, at McDonalds drive through Pho...
The Cinderella Story
Strategies Used Parody The Cinderella Story American Fairytale Classic by Walt Disney (1950) Takes the observer to a p...
Strategies Used (Cont.) Symbols Her clothes, shoes, hair, mice, clock and pumpkin Hungry nights are over Dollar Menu
Strategies Used (Cont.) “Come as you are”.
My Thoughts Almost real I go to McDonalds too We are attracted to inexpensive food Negative Way
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Nancy powerpoint

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Nancy powerpoint

  • 1. Advertisement Analysis
  • 2. Introduction About 3,000 advertisements everyday Buses, TVs, radios, newspapers, and etc. More exposed to food ads. Print McDonalds ad. Reaching out to minorities
  • 3. Text of the Ad. Attire of main character confirms that it’s Cinderella During the night, at McDonalds drive through Photoshop was used Fairytale and Reality together
  • 4. The Cinderella Story
  • 5. Strategies Used Parody The Cinderella Story American Fairytale Classic by Walt Disney (1950) Takes the observer to a particular point in the movie McDonalds’ ads. Are mainly targeted at children
  • 6. Strategies Used (Cont.) Symbols Her clothes, shoes, hair, mice, clock and pumpkin Hungry nights are over Dollar Menu
  • 7. Strategies Used (Cont.) “Come as you are”.
  • 8. My Thoughts Almost real I go to McDonalds too We are attracted to inexpensive food Negative Way

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