Michael Langguth @poqstudio
Apps & websites for fashion @poqstudio
Shopping is going mobile @poqstudio
1. 20% of all online traffic comes from mobile devices.2. Fashion is the most popular category in mobile shopping.3. N...
We find that most fashion consumers are shopping on iPhone and iPad (90%)(Although we are developing Android version...
The main advantages of an app over a mobile website are:It’s a better experience –smooth and quick to use.It work...
• Are high-res, beautiful images important to your brand?• Do you have or plan to have a strong following on social medi...
Case study: Tatty Devine @poqstudio
Tatty Devine promoted their app by:• Offering a giveaway for anyone who downloaded the app and bought something in the f...
13,000 downloads 11,000 push subscribersGreat for flash sales @p...
Shoppable + no bugs =good ratings! @poqstudio
• Use Twitter to woo celebrities – and then make the most of any famous connections• Listen to your customers and see wh...
• Check your webshop stats to see how much mobile traffic you’re currently getting• First step is a mobile website which ...
1. We create the app to match your company branding2. Product information is synced from your website.3. Youll get fin...
Packages Designer Brand EnterpriseMax SKUs 100 2,000 ...
@poqstudio
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Poq Studio, Mcommerce for fashion brands

Published on: Mar 4, 2016
Published in: Lifestyle      
Source: www.slideshare.net


Transcripts - Poq Studio, Mcommerce for fashion brands

  • 1. Michael Langguth @poqstudio
  • 2. Apps & websites for fashion @poqstudio
  • 3. Shopping is going mobile @poqstudio
  • 4. 1. 20% of all online traffic comes from mobile devices.2. Fashion is the most popular category in mobile shopping.3. Nearly half (43%) of all 25-34 year olds have bought or plan to buy fashion on their mobile phone Why mobile apps & websites? @poqstudio
  • 5. We find that most fashion consumers are shopping on iPhone and iPad (90%)(Although we are developing Android versions!)What about Android? @poqstudio
  • 6. The main advantages of an app over a mobile website are:It’s a better experience –smooth and quick to use.It works offline, so customers can browse without an internet connection. You can send push notifcations –just like text messaging your customers. Apps vs mobile websites @poqstudio
  • 7. • Are high-res, beautiful images important to your brand?• Do you have or plan to have a strong following on social media?• Do you have increasing mobile traffic on your website?We find that brands get roughly as many downloads asthey have social media followers, so if onlinemarketing is important to your brand, an app could bethe way to go. Would my brand benefit from an app? @poqstudio
  • 8. Case study: Tatty Devine @poqstudio
  • 9. Tatty Devine promoted their app by:• Offering a giveaway for anyone who downloaded the app and bought something in the first weekend.• Putting links to it on their website, newsletter, and social media sites.• Sending out push notifications about flash sales and new products.Download the Tatty app here @poqstudio
  • 10. 13,000 downloads 11,000 push subscribersGreat for flash sales @poqstudio
  • 11. Shoppable + no bugs =good ratings! @poqstudio
  • 12. • Use Twitter to woo celebrities – and then make the most of any famous connections• Listen to your customers and see what they want• Use social media to respond– be as quick and as helpful as possible• Find the channels that work for you and stick to them, but don’t be afraid to experiment• Clever discounting can work wonders and boost sales Online marketing – Tatty Devine’s Top Tips @poqstudio
  • 13. • Check your webshop stats to see how much mobile traffic you’re currently getting• First step is a mobile website which will work on all platforms. Then an iPhone/iPad app is a must for online businesses that want to grow.• Choose your developer carefully – ask to see their portfolio to check that they’ve made apps before.• Don’t be scared – mobile is a great opportunity! Getting mobile ready- Poq Studio’s Top Tips @poqstudio
  • 14. 1. We create the app to match your company branding2. Product information is synced from your website.3. Youll get final approval on all app details.4. Poq submits the app to the Apple Store.5. Your customers will be shopping from your app before Christmas! How does it work? @poqstudio
  • 15. Packages Designer Brand EnterpriseMax SKUs 100 2,000 25,000High-res pictures Yes Yes YesiPhone & iPad app Yes Yes YesAndroid app* - Yes YesAnalytics Basic Premium BespokeCustom design Icon, Loading Icon, Loading Bespoke screen & Header screen & HeaderIntegration - Magento Bespoke CompatibleUp-front fee £400 £2000 £6000Monthly cost £70 £200 £400* to be launched Dec’12
  • 16. @poqstudio

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