Florida's First Coast of Golf
Ponte Vedra Inn &
Club
YTD Golf Rounds Played - 2013
Chart was not exported from SlideRocket
Ponte Vedra Inn &
Club
Digital Marketing through
Florida's First Coast of Golf
| |
| Florida's First Coast of Golf's Web ...
Double-click to enter title
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Ema...
Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implem...
28% of all visitors access
site
utilizing mobile
devices
Responsive Design
Book Packages
Click Through Comparison YTD October June
2011 - 12 Total = 783
2012 - 13 Total = 1,240
+58%
Chart was not ...
Book Rooms Only
Click Through Comparison YTD October - June
2011 - 12 Total = 379
2012 - 13 Total = 491
+29%
Chart was no...
Click Through Comparison YTD October June
Ponte Vedra Inn & Club - Ocean Course
2011 - 12 Total = 413
2012 - 13 Total = 82...
Click Through Comparison YTD October May
Ponte Vedra Inn & Club - Lagoon Course
2011 - 12 Total = 495
2012 - 13 Total = 75...
Florida's First Coast of Golf
2012-13 Website Awards
2012 - Adrian Award
2013 Flagler Awards
Winner
Met Golfer November/December
2014
MET GOLFER
November/December 2013 - 4 Pages of edit - 92K
circulation
New York Daily News
April 14-20, 2013
8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page...
Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming record...
Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes
Run Dates: March
11-17, 2013
5,542 Entries an...
Visit Florida's Golf Publication
Family Friendly link on
Florida's First Coast of Golf's website
THE PLAYERS TV Spot
Video was not exported from SlideRocket
Post Buy
$39,479.36 purchased, final buy came in
at $37,238....
In Closing
Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning
Ponte vedra inn___club
of 21

Ponte vedra inn___club

Published on: Mar 4, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Ponte vedra inn___club

  • 1. Florida's First Coast of Golf Ponte Vedra Inn & Club
  • 2. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  • 3. Ponte Vedra Inn & Club Digital Marketing through Florida's First Coast of Golf | | | Florida's First Coast of Golf's Web page| Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast February, 2013 - April, 2013
  • 4. Double-click to enter title New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  • 5. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  • 6. 28% of all visitors access site utilizing mobile devices Responsive Design
  • 7. Book Packages Click Through Comparison YTD October June 2011 - 12 Total = 783 2012 - 13 Total = 1,240 +58% Chart was not exported from SlideRocket
  • 8. Book Rooms Only Click Through Comparison YTD October - June 2011 - 12 Total = 379 2012 - 13 Total = 491 +29% Chart was not exported from SlideRocket
  • 9. Click Through Comparison YTD October June Ponte Vedra Inn & Club - Ocean Course 2011 - 12 Total = 413 2012 - 13 Total = 824 +99% Chart was not exported from SlideRocket
  • 10. Click Through Comparison YTD October May Ponte Vedra Inn & Club - Lagoon Course 2011 - 12 Total = 495 2012 - 13 Total = 757 +52% Chart was not exported from SlideRocket
  • 11. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  • 12. Met Golfer November/December 2014
  • 13. MET GOLFER November/December 2013 - 4 Pages of edit - 92K circulation
  • 14. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  • 15. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  • 16. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  • 17. Visit Florida's Golf Publication
  • 18. Family Friendly link on Florida's First Coast of Golf's website
  • 19. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  • 20. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning

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