Powered by Flanco
www.flancointeractiv.ro is the most daring electroIT content
platform in Romania.
WHY the
need for this
platform?
To support the Flanco commitment of “Mereu peste
asteptari”
To project in the virtual space the message “At Flanco we
are ...
Because the benefits of
electroIT products with
premium technical
specifications need to be
explained to the average
consu...
FlancoInteractiv = Opinion leader in the electroIT
segment, offering quality consulting services for offline as
well as on...
 
HOW?
- to contribute at integrating technology in
everyday life, through the most dynamic online
communication platform;
- to i...
Review
Video tutorials
www.flancointeractiv.ro/tutoriale
Types of content
Text tutorials
Articles by category
ex: Pentru Acasa
http://www.flancointeractiv.ro/viata-cu-flanco/acasa
 
Launch
and
Media
coverage
The platform was launched
on the 11th
of April 2013 and
was backed up by an online
advertising campaign and
intense media ...
 
Wall-street.ro
Forbes
Media Coverage
 
Gadge(T)rends Magazine
Business Magazin
 
Ele.ro
Kudika.ro
www.flancointearctiv.ro Presentation
of 16

www.flancointearctiv.ro Presentation

www.flancointeractiv.ro is the most daring electroIT content platform in Romania.
Published on: Mar 4, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - www.flancointearctiv.ro Presentation

  • 1. Powered by Flanco
  • 2. www.flancointeractiv.ro is the most daring electroIT content platform in Romania.
  • 3. WHY the need for this platform?
  • 4. To support the Flanco commitment of “Mereu peste asteptari” To project in the virtual space the message “At Flanco we are selling more than just items, we are making your life more enjoyable” To offer support to those whom are planning to buy new electroIT goods, as well as those who already bought them but need advice on how to use them or any extra information about them *GfK Romania Presentation prepared for Magazinul Progresiv - March 21st 2013
  • 5. Because the benefits of electroIT products with premium technical specifications need to be explained to the average consumer in an easy to understand, friendly editorial language;
  • 6. FlancoInteractiv = Opinion leader in the electroIT segment, offering quality consulting services for offline as well as online shoppers.   21% of the romanian shoppers are Extreme Shoppers*; The purchase process takes 30 to 90 days. During this time, the online information influencez the purchase decision *; *GfK Romania Presentation prepared for Magazinul Progresiv - March 21st 2013
  • 7.   HOW?
  • 8. - to contribute at integrating technology in everyday life, through the most dynamic online communication platform; - to increase the retention rate of consumers through interactive and coherent editorial content, tutorials and pertinent reviews; - to introduce and present the latest products, technologies and their benefits through a friendly and accessible language, written by a team with a vast editorial experience. Flanco aims
  • 9. Review Video tutorials www.flancointeractiv.ro/tutoriale Types of content
  • 10. Text tutorials Articles by category ex: Pentru Acasa http://www.flancointeractiv.ro/viata-cu-flanco/acasa
  • 11.   Launch and Media coverage
  • 12. The platform was launched on the 11th of April 2013 and was backed up by an online advertising campaign and intense media presence
  • 13.   Wall-street.ro Forbes Media Coverage
  • 14.   Gadge(T)rends Magazine Business Magazin
  • 15.   Ele.ro Kudika.ro

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