www.imagineadv.com • 866-832-3214
“OVER 20 YEARS
OF EXPERIENCE
DELIVERING UNIQUE
AND EXCITING
MARKETING
SOLUTIONS TO THE
H...
Who We Are
Imagine Advertising believes Marketing
Should Be More Like Candy and Less Like
Medicine. Focusing on the sweet ...
“OVER 20 YEARS OF EXPERIENCE CREATING, MANAGING AND IMPLEMENTING
BRANDED PRODUCT CAMPAIGNS AND PROMOTIONS.”
Award-Winning ...
From home makeover shows, sweepstakes, movie and television properties and more, we
have extensive experience in creating ...
Omni-Channel. Plus More.
We are the leading full-service marketing agency in
the home furnishings industry, integrating tr...
• Home Furnishings Category Sales – $286,973,000,000
• Furniture Only Sales 2014 - $97,000,000,000 (U.S. Census Data – R...
How We Support
The Home Furnishings Industry
• Serviced over 3,000 retailers in North
America both large and small
• Pro...
Omni-Channel Marketing
What This Means For Your Property
Imagine is your access to the $100,000,000.00 U.S. Furniture
Category. Increased saturat...
It’s not enough to have a great idea, you must have a solid “go-to-market” strategy.
Go-To-Market Strategy
Market Sell-In
...
Requirements
A turn-key promotion for retailers.
A process model we invented for the home furnishings industry which has p...
Custom Landing Pages
Custom landing pages are created for each participant to drive consumers
to online games, movie trail...
Promotion Development
(Print/TV/Web/Online, etc)
2-3 months
Customer Acquisition
•	Direct sell to manufacturers, retailers...
Thank You!
Call 866-832-3214 or email us at
info@imagineadv.com
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NationalPromotions-LR

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - NationalPromotions-LR

  • 1. www.imagineadv.com • 866-832-3214 “OVER 20 YEARS OF EXPERIENCE DELIVERING UNIQUE AND EXCITING MARKETING SOLUTIONS TO THE HOME FURNISHINGS INDUSTRY” NATIONAL PROMOTIONS
  • 2. Who We Are Imagine Advertising believes Marketing Should Be More Like Candy and Less Like Medicine. Focusing on the sweet spot for our clients has earned us many prestigious industry innovation and creativity awards over the past 20 years. It’s our unwavering passion to drive sales velocity for Brands and Retailers. It’s steering an intelligent conversation about where they are going and then connecting brands with consumers along their path to purchase. We believe a well-thought-out strategy and tactical execution can outsmart the competition—without having to outspend them. We have 4 principles to help our clients get more placements and increase sales velocity: INNOVATE Creative Strategic Planning Brand/Corporate Identity Retail & Brand Consulting Website Creation & Management Print Plus Mobile Email Marketing PPC/Google AdWords Online Display/Web Video Local Geo-Marketing Text Marketing Social Everything Partnership Marketing & Promotions Product Placement Sweepstakes Creation & Management Store Loyalty Programs Print Broadcast/Web Media Planning & Buy On-Line/Digital Mobile Marketing Social Media Engagement In-Store P.O.S. Sales Collateral INTERRUPT INCENT INTERACT “MARKETING SHOULD BE MORE LIKE CANDY AND LESS LIKE MEDICINE”
  • 3. “OVER 20 YEARS OF EXPERIENCE CREATING, MANAGING AND IMPLEMENTING BRANDED PRODUCT CAMPAIGNS AND PROMOTIONS.” Award-Winning Campaigns • Recipient of 3 Hermes Creative Awards in 2013 • 2005-2012 Featured Writers and Retail Trainers for the Home Furnishings and Consumer Durables Industry • Recipient of 3 Hermes Creative Awards in 2007 • In 2007 Recipient of 6 Awards from the MarCom Creative Awards • Catalyst Magazine recognized Flora Stopher (Creative Director/ Imagine Advertising), as one of the “Top 50 Entrepreneurs” in Atlanta for 2006 • Recipient of 6 MarCom Awards in 2006 • 2005 Promotional Marketing Association – PMA – Gold Reggie for Best Multi-Channel Promotion in North America for Ashley Furniture Industries, Inc. • Direct Marketing Association – DMA Echo Award – Best Direct Marketing Campaign in North AmericaTempo Awards – CADM (Chicago Area Direct Marketing) - 1st and 2nd Place for Best Direct Marketing Campaign B2B • First Place – Most Innovative Production Technique Used in Business Space Advertising • Second Place – Most Creative Business Space Advertising • Printing Industries of America (PIA) Premier Print Awards: Best Corporate Identity & Advertising Program • Best Corporate Identity - Business to Business • Best Corporate Newsletter • Best Trade Show Materials • Best Self Promotion for Use in Direct Mail • Advertising & Promotional Campaigns Used as Case Studies in the Times Mirror College Textbook - “Global Marketing, A Managerial Approach”
  • 4. From home makeover shows, sweepstakes, movie and television properties and more, we have extensive experience in creating and implementing national partnership promotions. National Promotions & Partnerships
  • 5. Omni-Channel. Plus More. We are the leading full-service marketing agency in the home furnishings industry, integrating traditional media with web and digital. Design Print Online Multimedia Promotions Social Signage
  • 6. • Home Furnishings Category Sales – $286,973,000,000 • Furniture Only Sales 2014 - $97,000,000,000 (U.S. Census Data – Retail Storefronts) • Furniture Sales Projected to - $102,500,000,000 by 2017 (21.7% increase) Furniture Today Magazine Retail Establishments – 90,692 Employment – 502,000 Labor Income - $19,173 (Millions) GDP – $25,783 (Millions) SOURCE: US CENSUS BUREAU, US BUREAU OF LABOR STATISTICS, US BUREAU OF ECONOMIC ANALYSIS,AND IMPLAN 2012 DATABASE U.S. Retail (Furniture Category) FURNITURE AND BEDDING SALES U.S. total in $Billions 2012 $84.2 2017 $102.5 % Change 21.7% Projected Increase
  • 7. How We Support The Home Furnishings Industry • Serviced over 3,000 retailers in North America both large and small • Produced over 2,000,000,000 (two billion) print circulars, newspaper ads and direct mailers • Designed and executed delivery of over 1,500 unique point-of-sale items to furniture retailers world-wide, all designed and produced in-house • Exclusively designed and produced award-winning signage for over 800 In-Store Furniture Galleries operating in North America • We’ve created and currently host hundreds of furniture websites for furniture retailers in North America Approved Vendor to Buying Groups Such As: Vendor and Partner to Manufacturers Such As: Vendor to Hundreds of Independent Retailers Such As: Plus More! Plus More! FURNITURE MARKETING GROUP
  • 8. Omni-Channel Marketing
  • 9. What This Means For Your Property Imagine is your access to the $100,000,000.00 U.S. Furniture Category. Increased saturation on the local level through a true multi-channel promotion and local vendor integration. + Window Cling - Local Incentive Partner Spider Stand with Banner Drop Box Floor Graphics - Local Incentive Partner 6” Table Top Characters - Local Incentive Partner 6” Table Top Characters - Furniture Retailer Entry Form Pads
  • 10. It’s not enough to have a great idea, you must have a solid “go-to-market” strategy. Go-To-Market Strategy Market Sell-In Industry Press and Double Truck Ads Email Blasts to Participants Approved Material Online Order Site
  • 11. Requirements A turn-key promotion for retailers. A process model we invented for the home furnishings industry which has proven successful for over 15 years. Dealer requirements: 1. Market fee per store (more than 15 call for pricing). Fee includes 3 pack of movies per store to play in kids’ area, social media posts, listing on the national locator page and local event ideas. 2. Display POP kit during promotional period. 3. Run one print element in zip codes around their store. 4. Post web banner and circular/mailer on their website. 5. TV commercials, web video, email, mobile marketing, GWP are optional.
  • 12. Custom Landing Pages Custom landing pages are created for each participant to drive consumers to online games, movie trailers and more.
  • 13. Promotion Development (Print/TV/Web/Online, etc) 2-3 months Customer Acquisition • Direct sell to manufacturers, retailers, and buying groups. 4 months Timeline
  • 14. Thank You! Call 866-832-3214 or email us at info@imagineadv.com

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