Natural flow
Pertti Lähteenmäki
CEO
Flow DrinksLtd
Presentation topics
www.flowdrinks.com 2
•History of FlowDrinks
•Products and their benefits
•Research -future Flow dr...
History: developmentof a conceptualizedsportsdrink
VISION
MISSION
INNOVATION
HEALTH ENHANCING CONCEPT
SPORTSPECIFIC
...
Implementation
Recipe
Production
Testing
Polarsano
Athletes
Pycnogenol®
Green teaetc.
www.flowdrinks.com 4
Flow Drinkspositioning
Flow Drinks’ products arepositionedstrategicallybetweenhealthand sportsdrinks
HEALTH DRINKS
SPOR...
OriginalGoal
•To develop a customized Mind & Body drink for athletes, who want to maintain high performance and concentra...
Synergyeffects
www.flowdrinks.com
Green tea
Sodium
Pycnogenol®
Magnesium
L-Carnitine
Potassium
Inositol
Fructosea...
FLOW™Product roadmap
A healthy drink to meet most needs of athletes in many sports and other activities.
FlowBoost
On-g...
Flow Drinkshasbeenon the marketsince2006. The originaldrinksand concentrateswere:
Feather Flow (2006)
•Concentrationand ...
Sportsdrinkcategory: 3 drinks* 2 flavors*2 consumingmodels= 12 products:
•Feather, flavoursGreen Apple and ArcticBerries ...
Ingredients:
Aminoacids(Boost)
Chromium(FountainFlow)
Extractof Frenchmaritimepinebark(Pycnogenol®)
Fructose
Glucose ...
Flow ready-to-drinkproducts
Flow concentrates(dilute1 partconcentrateto 9 partsof water)
FeatherFor activitiesrequiringcoordination, precisionand concentrationas wellas for bodycontrolsports
Feather concentrate
EnduranceFor high-energyconsumingindividualand teamsportsas wellas recreationalexercise.
Endurance concentrate
BoostA drinkwithaminoacidsfor strenuousmusclestrengthexercise.
Boostconcentrate
FountainFlowWell-beingdrinkfor weightcontroland cravingfor sweet
Fountain Flow is a lightly carbonated well-being drink d...
Ingredients+ Recipe=General advantagesfor consumers:
•Moreconstantrelease of energy:
•maintenanceof evensugarlevels
•en...
Research
Flow Institute ScientificAdvisoryBoard
Chairman:
Reijo Vihko, Professor
Members:
RaimoHiltunen, Professor in Pharmacog...
ARTEMIS multi-centrestudy2007 –
•Finnish-CanadianstudyfundedbyTEKES (FinnishFundingAgencyfor Technologyand Innovation) an...
Evaluationof the Effectsof SportsDrinks: A PsychophysiologicalApproach1/2
•A studyevaluatingthe effectsof sportsdrinkswas...
Evaluationof the Effectsof SportsDrinks: A PsychophysiologicalApproach2/2
•The testtookthreedays, eachdayat abouta week’s...
New Flow Drinksproductportfolio2011:
ExampleusingHSE CKIR*) drivingsimulator:
Averagelaptimesbetweentestdrinks(Flow, sug...
New Flow Drinksproductportfolio2011:
ExampleusingHSE CKIR drivingsimulator:
Dispersion (s), p= 0,075
Dispersion between...
New Flow Drinksproductportfolio2011:
ExampleusingHSE CKIR drivingsimulator:
iGEQ
Differencesbetweendrinksbasedon self-a...
New Flow Drinksproductportfolio2011:
ExampleusingHSE CKIR drivingsimulator:
Self-assesseddifferencesin attention
4
3,9...
Testwithofficeworkers2011Descriptionof test:
Ninepeopleworkingfor EFG Office FurnitureLtd tookpartin a studytestingthe ps...
Testwithofficeworkers2011 HowdidFlow affectyouralertnessand yourcopingwithwork?
0,0
1,0
2,0
3,0
4,0
5,0
vko 1
vko ...
Testwithofficeworkers2011 HowdidFlow affectyourabilityto concentrateduringthe dayat the office?
0,0
1,0
2,0
3,0
4,0
...
Testwithofficeworkers2011 HowdidFlow affectyourabilityto copewithstress?
0,0
1,0
2,0
3,0
4,0
5,0
vko 1
vko 2
vko ...
Testwithofficeworkers2011 HowdidFlow affectourrecoveryfromwork?
0,0
1,0
2,0
3,0
4,0
5,0
vko 1
vko 2
vko 3
During...
Testwithofficeworkers2011 HowdidFlow affectyoureatingand drinkinghabits?
0,0
1,0
2,0
3,0
4,0
5,0
vko 1
vko 2
vko ...
Testwithofficeworkers2011 HowdidFlow affectyourcravingfor sweet?
0,0
1,0
2,0
3,0
4,0
5,0
vko 1
vko 2
vko 3
Durin...
Testwithofficeworkers2011
Summary
Very much
Much
Moderately
Somewhat
Hardly at all
In no way
0
0,5
1
1,5
2
2,...
Testwithofficeworkers2011
General commentsfromparticipants
•Bloodsugarlevelremainedeven
•Energy levelremainedeven
•Sli...
Feather Flow is suitablefor weightmanagement
•Itcontainsonly5.2 g carbohydrates, 0 g fat, 20 kcalenergyper 100 ml
•The g...
HowdoFlow drinksdifferfromotherdrinks?
•Flow drinksarea Finnishinvention. Theyhavebeendevelopedin cooperationwithtop phys...
Patentsand PatentApplications
Patents:
USA, China, HongKong
Patentsin Euroope-UK, France, Germany
PatentApplications: ...
Trademarks
•Feather Flow: Australia, Canada, EuropeanUnion, Japan and USA
•Flow: China, EuropeanUnion, Finland, India, U...
Registereddomains
•www.flowdrinks.com
•www.flowdrinks.fi
•www.flowdrinks.net
•www.flowdrinks.eu
•www.flowdrinks.info ...
Gallery
www.flowdrinks.com 45
Ursula WikströmLadiesEuropeanTour
MineaBlomqvistLPGA
Gallery
www.flowdrinks.com 46
Mikko Korhonen, EuropeanChallengeTour
Jaakko Mäkitalo, EuropeanChallengeTour
Gallery
•Joonas Granberg
Professional Golfer
www.flowdrinks.com 47
Gallery
Sami Helenius& JuttaHeleniusstarted dancing together in2002. They dance inProfessional.
www.flowdrinks.com 48
Gallery
www.flowdrinks.com 49
Melges24 class
Irina Matilainen, FISAF Aerobics, Europeanchampionshipbronze2009, World Ch...
Gallery
www.flowdrinks.com 50
FinnishNational BasketballTeam
FC Honka
Gallery
www.flowdrinks.com 51
Seinäjoen Peliveljet, Floorball, silverin the FinnishLeague2011
BlueNights, Swan 45
Gallery
www.flowdrinks.com 52
Mika Ahola, 5 timeWorld Championin enduro
Gallery
www.flowdrinks.com 53
Road DreamTampere -Greece2010
Tuula Styrman in Tibet2009
Gallery
www.flowdrinks.com 54
Kimmo Sulkala, Rider
-Naturalflow
THANK YOU
www.flowdrinks.com
Flow drinks’ ingredients
www.flowdrinks.com 56
L-Carnitine
•L-Carnitineis an aminoacidwhichhelpsthe bodydecreaseitsfatsupplyand removesmetabolicwaste. L-Carnitineenhanc...
Fructose
•Fructoseis a fruitsugarwhichreleasesenergyslowlyand canbefoundin allfruitsand honey. Itis usedas a sweetener, a...
Guarana
•The guaranaplantgrowsin the Amazonianrainforests. Itsseedscontainguaranine, a substancesimilarto caffeine, which...
Inositol
•Inositolis classified as a vitamin-like compound, although it does not fulfilthe classic definition of a vitami...
Bilberry, vacciniummyrtillus
•The antioxidantsof bilberryprotectmusclesfromdamagescausedbyexercise. Theyalsohavea benefic...
Lingonberry, vacciniumvitis-idaea
•Lingonberrycontainsan abundaceof manganese, polyphenolcompounds, bioflavinesand flavon...
Lemon
•Lemoncontainslotsof vitaminC and flavonoids. Italsohasantioxidanteffectsand itpromotesweightlossand the breakdowno...
Apple
•Apple helpsin loweringbloodpressureas wellas cholesteroland fatvaluesin blood. Itstrengthensbloodvesselsand cleans...
Magnesium citrateTrimagnesiumdicitrate
•Magnesium is an essentialmineralfor humans. Itis goodfor the heartand a buildingb...
Pycnogenol®
•Pycnogenol® is a strong, naturalantioxidantand itis made fromFrenchmaritimepinebark.
•Itprotectsjointsand a...
Taurine
•Taurineis a biologicallyimportantchemicalcompoundwhichregulatesthe waterbalancein cellsand the functionof cardia...
Chromium
•Chromiumis an importantmineralfor the physicallyactiveand a buildingblockof superfood. However, alldietsdonotgu...
Flow ready-to-drinkproducts
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Flow Drinks, product information

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Flow Drinks, product information

  • 1. Natural flow Pertti Lähteenmäki CEO Flow DrinksLtd
  • 2. Presentation topics www.flowdrinks.com 2 •History of FlowDrinks •Products and their benefits •Research -future Flow drinks •Natural ingredients –overview
  • 3. History: developmentof a conceptualizedsportsdrink VISION MISSION INNOVATION HEALTH ENHANCING CONCEPT SPORTSPECIFIC 1995 2005 COMMERCIALIZATION 2006 www.flowdrinks.com 3 ™
  • 4. Implementation Recipe Production Testing Polarsano Athletes Pycnogenol® Green teaetc. www.flowdrinks.com 4
  • 5. Flow Drinkspositioning Flow Drinks’ products arepositionedstrategicallybetweenhealthand sportsdrinks HEALTH DRINKS SPORTS DRINKS ENERGY DRINKS SOFT DRINKS
  • 6. OriginalGoal •To develop a customized Mind & Body drink for athletes, who want to maintain high performance and concentration •For example •Differentsportsrequiresport specificadjustmentsto the drink. www.flowdrinks.com 6 Golf Indoorsports Sailing Endurancesports Skiing Archery Soccer Precisionshooting Hiking, trekking Office
  • 7. Synergyeffects www.flowdrinks.com Green tea Sodium Pycnogenol® Magnesium L-Carnitine Potassium Inositol Fructoseand glucose Taurine Apple, bilberry, lingonberryand lemonconcentrates Guarana Essentialaminoacids
  • 8. FLOW™Product roadmap A healthy drink to meet most needs of athletes in many sports and other activities. FlowBoost On-going R&D and expertise in medicine and nutrition permits new products and benefits development. New applications are ready for testing. www.flowdrinks.com 8 FountainFlowCrand Mg FlowEndurance Feather Flow
  • 9. Flow Drinkshasbeenon the marketsince2006. The originaldrinksand concentrateswere: Feather Flow (2006) •Concentrationand performanceenhancingdrinkfor golfers •As nicheproductthe marketleaderin Finland •Endorsedbythe FinnishPGA •Flavour: Green Apple Endurance (2008) •Concentrationand performanceenhancingdrinkfor individualand teamsports •Usedbytop athletes, for example: national basketballteam, national champioshiplevelsoccerand floorballteams, 4 timeenduro •worldchampionMika Ahola, FISAF aerobic medalistIrina Matilainen •Flavour: Lemon Product portfolio renewal
  • 10. Sportsdrinkcategory: 3 drinks* 2 flavors*2 consumingmodels= 12 products: •Feather, flavoursGreen Apple and ArcticBerries For activitiesrequiringcoordination, precisionand concentrationas wellas for bodycontrolsportssuchas golf, yoga, pilatesetc. •Endurance, flavoursGreen Apple and Lemon For high-energyconsumingindividualand teamsportsas wellas recreationalexercise. •Boost, flavoursGreen Apple and Cranberry Aminoacidsfor strenuousmusclestrengthexercise. Well-beingcategory: 1st product •FountainFlow Awell-beingdrinkfor weightcontroland cravingfor sweet, containingchromiumand magnesium citrate New FlowDrinks2011:
  • 11. Ingredients: Aminoacids(Boost) Chromium(FountainFlow) Extractof Frenchmaritimepinebark(Pycnogenol®) Fructose Glucose Glycerol Green teaextract Guaranaextract Inositol Juice extracts: apple, lingonberry, bilberry,lemon Lacticacid L-Carnitine Naturalaromas Springwater Sodiumchloride Taurine Trimagnesiumdicitrate Tripotassiumcitrate Preservatives:potassiusmsorbate, sodiumbenzoate New FlowDrinks2011:
  • 12. Flow ready-to-drinkproducts
  • 13. Flow concentrates(dilute1 partconcentrateto 9 partsof water)
  • 14. FeatherFor activitiesrequiringcoordination, precisionand concentrationas wellas for bodycontrolsports
  • 15. Feather concentrate
  • 16. EnduranceFor high-energyconsumingindividualand teamsportsas wellas recreationalexercise.
  • 17. Endurance concentrate
  • 18. BoostA drinkwithaminoacidsfor strenuousmusclestrengthexercise.
  • 19. Boostconcentrate
  • 20. FountainFlowWell-beingdrinkfor weightcontroland cravingfor sweet Fountain Flow is a lightly carbonated well-being drink developed by Finnish nutrition experts. Fountain Flow is designed to help with weight management and curb the craving for sweet. Chromium and magnesium are important minerals for active people. They are also building bricks for super foods. However, a standard diet does not necessarily guarantee the sufficient intake of these minerals. Fountain Flow combines chromium and magnesium with premium Finnish spring water.
  • 21. Ingredients+ Recipe=General advantagesfor consumers: •Moreconstantrelease of energy: •maintenanceof evensugarlevels •enhancementof sugarmetabolism, •maintainingenergylevelsin long lastingperformances (wellsuitedfor diabetics) •Improvementand maintenanceof •concentration, focus •stresstolerance •Improvementin •recovery, •protectionof musclecells(flavonoids) •Maintenanceof endurance •Enhancedenergyusebyusingthe body’sownfatthushelpingkeepfeelingof hungeraway, alsoaffectingweightmanagement •Enhancedbloodcirculation •Forestallingmuscularcramps New FlowDrinks2011:
  • 22. Research
  • 23. Flow Institute ScientificAdvisoryBoard Chairman: Reijo Vihko, Professor Members: RaimoHiltunen, Professor in Pharmacognosy Tapio Kallio, Specialistin Orthopaedicsand Traumatology, Specialistin SportsMedicineTapio Korjus, Director of KuortaneHigh Performance Training Centre Pertti Lähteenmäki, MD PhD. Jukka H. Meurman, ProfessorDepartment of Dentistryand Helsinki UniversityCentral Hospital, Department of Oraland MaxillofacialDiseases Päivi Myllärinen, PhDFood TechnologyHeikki Tikkanen, MD PhD, Specialist in Sports and Exercise Medicine Marja-Riitta Taskinen, Professorof Medicine, Universityof Helsinki www.flowdrinks.com 23
  • 24. ARTEMIS multi-centrestudy2007 – •Finnish-CanadianstudyfundedbyTEKES (FinnishFundingAgencyfor Technologyand Innovation) and sixparticipatingFinnishcompanies •Flow Drinksis the onlydrinksmanufacturerparticipating “Based on their composition, Flow Drinks products are suitable for diabetics in connection with sports and exercise. The results we have had so far and which are still being analyzed support this assumption. In our research we have not come across any negative effects Flow Drinks products may have on diabetics or healthy people. The ARTEMIS/EDGE study is a Finnish-Canadian study which aims at recognizing, forestalling and correcting cardiovascular problems associated with diabetes. Both healthy and diabetic people need replenishing liquid and energy while exercising. Consequently, the study has looked into Flow Drinks products’ suitability for this purpose. This part of the study is being undertaken in the Foundation of Sports Medicine, Helsinki Unit, and the Helsinki University Sports Sciences Unit.” Heikki Tikkanen, MD PhD, Specialist in Sports and Exercise Medicine, Specialist Clinical Physiology Unit for Sports and Exercise Medicin Juha Peltonen, Doctor of Sport Sciences, Senior Researcher www.flowdrinks.com 24
  • 25. Evaluationof the Effectsof SportsDrinks: A PsychophysiologicalApproach1/2 •A studyevaluatingthe effectsof sportsdrinkswasperformedbyCKIR at HSE duringthe firsthalfof 2009. The studytestedthe effectsof Flow Endurance in GTR2, a sportscarracing simulator, a challengingdigitalgame. The effectsof Flow werecomparedwitha placeboconsistingof the sugarsof Flow, and water. •The methodsusedwereEEG (electroencephalography), ECG (electrocardiography), EMG (electromyography), EDA (electrodermalactivity) and self-evaluation. •The testsubjects(n = 13) werehealthy20-29 year-oldmen, normalweightas measuredbyBMI. Eachparticipantwasgivena giftcertificateto a departmentstoreand 24 bottlesof Flow. To motivatethemfurther, the threebestdriversweregivenan extragiftcertificate. www.flowdrinks.com 25
  • 26. Evaluationof the Effectsof SportsDrinks: A PsychophysiologicalApproach2/2 •The testtookthreedays, eachdayat abouta week’sinterval, at the sametimeof the day. The menwereinstructedto haveno food orcafeine drinksthreehoursbeforethe test, therewasto beno smoking for 12 hoursbeforethe testand no alcoholduringtestdaysorthe previousdays. The testwasdonein laboratoryconditions. •Conclusions: WithFlow Endurance the laptimeswerefaster, implyingimprovedperformance. Deviatonbetweenlaptimeswasalsosmaller. Judgedbyself-evaluation, the menexperiencedhigherarousal, betterabilityto focusand a betteremotionalstateon mind. Therewasalsoincreasein the sympatheticactivityof the heartthussupportingthe mobilizationof resources. www.flowdrinks.com 26
  • 27. New Flow Drinksproductportfolio2011: ExampleusingHSE CKIR*) drivingsimulator: Averagelaptimesbetweentestdrinks(Flow, sugarsolution, water) *) Helsinki Schoolof EconomicsCenter for Knowledgeand InnovationResearch 109 110 110 1 Lap time (s). p=0,188 Flow Sugar solution Water
  • 28. New Flow Drinksproductportfolio2011: ExampleusingHSE CKIR drivingsimulator: Dispersion (s), p= 0,075 Dispersion betweenlaptimesbetweentestdrinks(Flow, sugarsolution, water) 0 0,5 1 1,5 2 2,5 3 3,5 4 4,5 FLOW SUGAR SOLUTION WATER
  • 29. New Flow Drinksproductportfolio2011: ExampleusingHSE CKIR drivingsimulator: iGEQ Differencesbetweendrinksbasedon self-assessment. (I forgoteverythingaroundme; I feltcontent; I feltbored; I foundthe gameboring) 0 0,5 1 1,5 2 2,5 3 3,5 4 I forgot everything around me I felt content I felt bored I found the game boring FLOW SUGAR SOLUTION WATER
  • 30. New Flow Drinksproductportfolio2011: ExampleusingHSE CKIR drivingsimulator: Self-assesseddifferencesin attention 4 3,9 3,8 3,55 3,6 3,5 Game caught my attention, p=0,002 Game caught all my attention, p=0,013 FLOW SUGAR SOLUTION WATER
  • 31. Testwithofficeworkers2011Descriptionof test: Ninepeopleworkingfor EFG Office FurnitureLtd tookpartin a studytestingthe psychologicaland physiologicaleffectsof Flow drinkson alertness, on copingwithworkand on officeworkin general. Duringthe study, the officeworkersdrankonelitreof Flow Feather Green Apple drinkper day. The participantswerenotrequestedto changetheirdiet, butchangeswereallowed. The studytookplacein June2011 and the durationof the studywasthreeweeks. Allparticipantsfilledin a questionnaireat the endof eachweek.
  • 32. Testwithofficeworkers2011 HowdidFlow affectyouralertnessand yourcopingwithwork? 0,0 1,0 2,0 3,0 4,0 5,0 vko 1 vko 2 vko 3 Duringweeks1 and 2: 9 people Duringweek3: 7 people Alertness and coping with work, average 5 Verymuch 4 Much 3 Moderately 2 Somewhat 1 Hardlyat all 0 In noway
  • 33. Testwithofficeworkers2011 HowdidFlow affectyourabilityto concentrateduringthe dayat the office? 0,0 1,0 2,0 3,0 4,0 5,0 vko 1 vko 2 vko 3 Ability to concentrate, average Keskiarvo 5 Verymuch 4 Much 3 Moderately 2 Somewhat 1 Hardlyat all 0 In noway
  • 34. Testwithofficeworkers2011 HowdidFlow affectyourabilityto copewithstress? 0,0 1,0 2,0 3,0 4,0 5,0 vko 1 vko 2 vko 3 Duringweeks1 and 2: 9 people Duringweek3: 7 people Ability to cope with stress, average 5 Verymuch 4 Much 3 Moderately 2 Somewhat 1 Hardlyat all 0 In noway
  • 35. Testwithofficeworkers2011 HowdidFlow affectourrecoveryfromwork? 0,0 1,0 2,0 3,0 4,0 5,0 vko 1 vko 2 vko 3 Duringweeks1 and: 9 people Duringweek3: 7 people Recovery from work, average 5 Verymuch 4 Much 3 Moderately 2 Somewhat 1 Hardlyat all 0 In noway
  • 36. Testwithofficeworkers2011 HowdidFlow affectyoureatingand drinkinghabits? 0,0 1,0 2,0 3,0 4,0 5,0 vko 1 vko 2 vko 3 Duringweeks1 ja 2: 9 people Duringweeks3: 7people Eating habits and rhythm, average 5 Verymuch 4 Much 3 Moderately 2 Somewhat 1 Hardlyat all 0 In noway
  • 37. Testwithofficeworkers2011 HowdidFlow affectyourcravingfor sweet? 0,0 1,0 2,0 3,0 4,0 5,0 vko 1 vko 2 vko 3 Duringweeks1 ja 2: 9 people Duringweek3: 7 people Craving for sweet, average 5 Verymuch 4 Much 3 Moderately 2 Somewhat 1 Hardlyat all 0 In noway
  • 38. Testwithofficeworkers2011 Summary Very much Much Moderately Somewhat Hardly at all In no way 0 0,5 1 1,5 2 2,5 3 3,5 4 4,5 WEEK 1 WEEK 2 WEEK 3 VITALITY AT WORK CONCENTRATION STRESS TOLERANCE RECOVERING FROMWORK EATING HABITS ANDMEAL FREQUENCY SWEET CRAVING SWEET CRAVING
  • 39. Testwithofficeworkers2011 General commentsfromparticipants •Bloodsugarlevelremainedeven •Energy levelremainedeven •Slightlybetteralertnessat work, hardlyanyfeelingof fatigue •No feelingof tiredness •I wasmorealertthanusualafterwork •No feelingof hunger •Didn’tgetreallyhungryallday •I ateas beforebutthe needfor coffeeplummeted •Lesssnacks, lesscravingfor snacks •No cravingfor sweet, itdecreasedsignificantly •I believeFlow helpedme. I lostmy cravingfor coffeeand sweet •I evenlost2.5 kg weightduringthe thirdweek
  • 40. Feather Flow is suitablefor weightmanagement •Itcontainsonly5.2 g carbohydrates, 0 g fat, 20 kcalenergyper 100 ml •The guaranain Flow Feather keepshungeraway, improvingmetabolism •The L-Carnitinein Feather Flow optimizesthe body’sabilityto utilizethe body’sownfatinsteadof carbohydratesthushelpingyoumaintainalertnesswithoutenergyspikes •The taurinein Feather Flow acceleratesthe body’sfatmetabolism www.flowdrinks.com 40
  • 41. HowdoFlow drinksdifferfromotherdrinks? •Flow drinksarea Finnishinvention. Theyhavebeendevelopedin cooperationwithtop physicians, athletes, professionalathletes, trainers, coaches, universities, researchinstitutes, trainingcentresand the Flow Institute, the ScientificAdvisoryBoardof Flow DrinksLtd. •Flow drinksdonotcontaincitricacidwhichis harmfulfor toothenamel. •Flow drinkscontainno addedcolours, flavoursorartificialsweeteners •Flow drinkscontainno addedcaffeine; the caffeinecomesnaturallyfromgreenteaand guarana •Flow drinkscontainsuperfood ingredientssuchas localNordicberriesrichin antioxidants, greentea, extractof Frenchmaritimepinebark, magnesiumcitratewhichis easilyabsorbed, and L-Carnitine. Theseingredientssupportyoueffortsin exerciseand in copingwitheverydaylife, keepingenergylevelseven. •Flavonoidsprotectmusclecellsand promoterecovery. L-Carnitineis of greatinterestto athletesin thatithasa beneficialeffecton weightmanagement: itincreasesthe useof energybyutilizingfattyacidssimultaneouslydecreasingthe needfor carbohydrates. Green teaincreasesthe abilityto concentrate, whichis importantevenwhennotexercising, for instanceduringa long workday. •The guaranain Flow drinkstakesawaythe feelingof hungerand helpsin burningfat. Italsoincreasesperceptionand concentration. Thisplanthastraditionallybeenusedas a medicinalplantin South America becauseof itsmanyhealthyattributes. •The taurinein Flow drinksis an importantchemicalcompoundmonitoringthe watermetabolismin cellsand the functioningof cardiacmuscles. Italsofuntionsas a chemicalmessengerin the centralnervoussystem. www.flowdrinks.com 41
  • 42. Patentsand PatentApplications Patents: USA, China, HongKong Patentsin Euroope-UK, France, Germany PatentApplications: Canada, India, Japan
  • 43. Trademarks •Feather Flow: Australia, Canada, EuropeanUnion, Japan and USA •Flow: China, EuropeanUnion, Finland, India, USA •Flow Mind& Body: Finland
  • 44. Registereddomains •www.flowdrinks.com •www.flowdrinks.fi •www.flowdrinks.net •www.flowdrinks.eu •www.flowdrinks.info •FACEBOOK fans
  • 45. Gallery www.flowdrinks.com 45 Ursula WikströmLadiesEuropeanTour MineaBlomqvistLPGA
  • 46. Gallery www.flowdrinks.com 46 Mikko Korhonen, EuropeanChallengeTour Jaakko Mäkitalo, EuropeanChallengeTour
  • 47. Gallery •Joonas Granberg Professional Golfer www.flowdrinks.com 47
  • 48. Gallery Sami Helenius& JuttaHeleniusstarted dancing together in2002. They dance inProfessional. www.flowdrinks.com 48
  • 49. Gallery www.flowdrinks.com 49 Melges24 class Irina Matilainen, FISAF Aerobics, Europeanchampionshipbronze2009, World Championshipbronze2010
  • 50. Gallery www.flowdrinks.com 50 FinnishNational BasketballTeam FC Honka
  • 51. Gallery www.flowdrinks.com 51 Seinäjoen Peliveljet, Floorball, silverin the FinnishLeague2011 BlueNights, Swan 45
  • 52. Gallery www.flowdrinks.com 52 Mika Ahola, 5 timeWorld Championin enduro
  • 53. Gallery www.flowdrinks.com 53 Road DreamTampere -Greece2010 Tuula Styrman in Tibet2009
  • 54. Gallery www.flowdrinks.com 54 Kimmo Sulkala, Rider
  • 55. -Naturalflow THANK YOU www.flowdrinks.com
  • 56. Flow drinks’ ingredients www.flowdrinks.com 56
  • 57. L-Carnitine •L-Carnitineis an aminoacidwhichhelpsthe bodydecreaseitsfatsupplyand removesmetabolicwaste. L-Carnitineenhancesthe occidationof fatin the body, thusturningfatinto energy. •L-Carnitineincreasesoxygenuptakein strenousexercise, increasesperformanceand recovery. Ithelpsoptimizeyourperformanceand keepsthe feelingof tirednessaway. •L-Carnitineplaysan importantrolein maintainingbrainactivity. Ithasa goodeffecton cardiovascularfunctions. L-Carnitinealsohasanti-agingpropertiesto protectthe nervoussystem. •The lackof L-Carnitineupsetsnormalfattyacidmetabolismloweringyourabilityto yieldenergyand causingbuild-upof toxicby- products. •source: skip.fi, flowdrinks.com, vidaplus.fi, kolumbus.fi www.flowdrinks.com 57
  • 58. Fructose •Fructoseis a fruitsugarwhichreleasesenergyslowlyand canbefoundin allfruitsand honey. Itis usedas a sweetener, amongothers, and humanssenseitas beingtwiceas sweetas canesugar. •Diabeticscantoleratefructoseslightlybetterthanfor instancecanesugarbecausefructoseraisesbloodsugarmoreslowlythanothersugars. •Fructosedoesnotcausespikesin insulinsecretionand bloodsugar, butlargedosesmaycauseincreasedeating •source: poliklinikka.fi, wikipedia.org, flowdrinks.com www.flowdrinks.com 58
  • 59. Guarana •The guaranaplantgrowsin the Amazonianrainforests. Itsseedscontainguaranine, a substancesimilarto caffeine, whichstimulatesthe brainand improvesalertness. •Thisseedhastraditionallybeenusedfor fever, headache, musclecrampsand againstbacterialinfections, in refreshingdrinksand to supportgoodhealth. •Additionally, guaranaincreasesyourabilityto concentrate, clarifiesyourthoughts, helpsagainstdepression, increasesyourperceptionability, increasesyourmetabolismand helpsin endurancesports. Becauseof itscaffeine-likequalitiesguaranaalsorevitalizesyou. However, in contrastto caffeine, guaranadoesnotdecreasethe needfor sleep. Guaranaalsohelpskeepthe feelingof hungeraway. •Guaranacontainsa caffeine-likesubstanceand pepsupyourtrainingsessions. Thiscombinationgivesyoumoreenergyand supportsfatburningin combinationwithefficientexerciseand a healthydiet. •Source: www.wikipedia.org, www.hyvinvoinnin.fi, www.bodyboost.ws www.flowdrinks.com 59
  • 60. Inositol •Inositolis classified as a vitamin-like compound, although it does not fulfilthe classic definition of a vitamin in every respect. •Inositolcan be found in nuts, cereals and beans as well as in breast milk and in small amounts in cow’s milk. In the human body, inositolcan be found in abundance in the nerve tissue and kidneys. It is also important in cell membranes and in intercellular communication. •Inositolhas a positive effect on the ability to concentrate and it relieves stress. •source: wikipedia.org, flowdrinks.com www.flowdrinks.com 60
  • 61. Bilberry, vacciniummyrtillus •The antioxidantsof bilberryprotectmusclesfromdamagescausedbyexercise. Theyalsohavea beneficialimpacton intraocularpressureand aregoodfor the healthof youreyes. Bilberryalsorefreshesyourmemoryand ithasanti-diabeticeffects. •Bilberrycontainsan abundanceof vitaminsA and B, manganeseand flavonoids. Bilberryhasbeenfoundto haveanti-inflammatoryeffectsas well. www.flowdrinks.com 61
  • 62. Lingonberry, vacciniumvitis-idaea •Lingonberrycontainsan abundaceof manganese, polyphenolcompounds, bioflavinesand flavonoids. Lingonberrysupportsthe functionof the gallbladder, kidneyand stomachand helpskeepthe intestinehealthy. Itsantibioticpropertieshelp preventkidneyand urinaryinfections. www.flowdrinks.com 62
  • 63. Lemon •Lemoncontainslotsof vitaminC and flavonoids. Italsohasantioxidanteffectsand itpromotesweightlossand the breakdownof fat. www.flowdrinks.com 63
  • 64. Apple •Apple helpsin loweringbloodpressureas wellas cholesteroland fatvaluesin blood. Itstrengthensbloodvesselsand cleansesthe intestine. Apple containslotsof vitaminsC, B1, B2, B6 and E. Itsfibreshelp balancecholesterollevelsand promotedigestion. An appleis a goodchoicefor diabeticsas itcontainsfruitand glucosein goodproportions. www.flowdrinks.com 64
  • 65. Magnesium citrateTrimagnesiumdicitrate •Magnesium is an essentialmineralfor humans. Itis goodfor the heartand a buildingblockfor teethand bones. Consequently, over50 % of the magnesium in humansis locatedin bones. Magnesium alsohasan importantrolein activatingenzymes. •Magnesium balancesthe mindin stressfulsituations. As trimagnesiumdicitrateis itwatersoluble, itabsorbswelland balancessugarmetabolism. •Magnesium citratemaintainsphysicalperformanceability. In diabeticsitpreventsinsulinshockand ”sugarblues”. Magnesium slowsdownthe nervousimpulsacceleratedbycalciumthuspreventingmuscularcramps. •Magnesium hassaidto beusefulin preventingkidneystones. •Symptomsof magnesium deficiencyareweakmuscles, disturbancesin muscularand nervousfunctionsand arrhythmiaof the heart. Magnesium deficiencyis thoughtto beonecauseto coronaryheartdisease. Magnesium deficiencymayalsomakeyoumoresusceptibleto cancer. •Lähde: www.flowdrinks.com, www.luontaistukku.com, www.wikipedia.org www.flowdrinks.com 65
  • 66. Pycnogenol® •Pycnogenol® is a strong, naturalantioxidantand itis made fromFrenchmaritimepinebark. •Itprotectsjointsand alleviatesmuscularcrampsand pains; itimprovesattention, concentrationand motoric-visualcoordination; itbalancessugarmetabolism; itprotectsthe skinfromsundamage; itimprovesthe useof energybyimprovingbloodcirculationand thussupportingthe transportationof oxygenand nutrientsinto the bloodflow. •Italsoenhancesphysicalperformance. •Basedon shorttermmedicalstudiesPycnogenol® mayimprovebloodcirculationthusdecreasingthe swellingof feetand legsduringlong flightsand itmaylowerbloodsugarlevelsto a degree. •source: flowdrinks.com, ravintojaterveys.kotisivukone.com www.flowdrinks.com 66
  • 67. Taurine •Taurineis a biologicallyimportantchemicalcompoundwhichregulatesthe waterbalancein cellsand the functionof cardiacmuscles. Italsofunctionsas a messengerin the centralnervoussystem. Mostof the body’staurinecanbefoundin musclesand the brain, alsoin the nervoussystemand sensoryorgans. •Duringexercisetaurinemaintainsvitalityand hasno side effects. Taurinealsoprotectsyournervesfrominjury. By modifyingthe taurinemoleculeitis believedmedicationfor the preventionand treatmentof epilepsy, cerebraledemaand nervecellinjurycanbedeveloped. Apparentlytaurinecanalsoneutralizethe harmfulendproductsof infections. Taurinein knownto acceleratethe body’sfatmetabolismand facilitatethe absorption of fatsolublevitamins. •An adultcontainsabout1 grammeof taurineper kilo of weight. Taurineis producedin the liverand brain. Thisis a slowprocessand strenousmuscleexercisemayslowitdownevenmore. Thismeansthattaurineintakefromnutritionis important. •For infantstaurineis essential. That’swhybreastmilkand infantformulascontaintaurine. •www.jrfitness.net, www.wikipedia.org/Wiki/Tauriini, www.lisaravinteet.info, www.kuntokauppa.fi www.flowdrinks.com 67
  • 68. Chromium •Chromiumis an importantmineralfor the physicallyactiveand a buildingblockof superfood. However, alldietsdonotguaranteethe sufficientintakeof chromium. •Chromiumplaysan importantrolein metabolism. Itimprovesyourperformance, sustainshealth, decreasesfat. Chromiumalsoefficientlyaids in weightmaintenanceas ithelpssuppresscravingfor sweet. www.flowdrinks.com 68
  • 69. Flow ready-to-drinkproducts

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