The Camera Never Blinks: Controlling Your Local Crisis in a 24/7 Media World <br />FLS Marketing<br />Toledo, OH<br />www...
Every day there was a crisis….<br />
….started like any other day<br />
FLS Marketing<br />Mark Luetke<br />BJ Fischer<br />Crisis Experience<br />Oil Spill<br />Mental Health Clinic Shooting<br...
Our Hero<br />
Our Hero<br />
Some Things We Know<br />Ability to control the media impacts your ability to operate.<br />You need to control media situ...
Some Things We’ve Learned<br />It is your first actions that will guide public opinion.<br />A misstatement of fact become...
Some Things You Can Do	<br />Provide regular, scheduled updates.<br />Give written summaries along with verbal summaries.<...
Styles for Different Media<br />Print—more facts, body language less important<br />Television—Everything must communicate...
Interviewing Techniques<br />Turning the Question<br />Respond to the issue behind the question.<br />Constantly return to...
Interviewing Techniques<br />Bridging<br />Use phrases to “bridge” between your answer and the message you want to deliver...
Interviewing Techniques<br />Flagging<br />Basically alerts everyone that the next thing you’re saying is important.<br />...
Group Exercise—Five Scenarios<br />Construction Tie Up<br />Warning Sirens Fail to Work<br />Local food network=salmonella...
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NARC Presentation, June 15, 2010

Published on: Mar 3, 2016
Published in: Business      Health & Medicine      Technology      
Source: www.slideshare.net


Transcripts - NARC Presentation, June 15, 2010

  • 1. The Camera Never Blinks: Controlling Your Local Crisis in a 24/7 Media World <br />FLS Marketing<br />Toledo, OH<br />www.flsmarketing.com<br />www.slideshare.net/FLSMarketing<br />
  • 2. Every day there was a crisis….<br />
  • 3. ….started like any other day<br />
  • 4. FLS Marketing<br />Mark Luetke<br />BJ Fischer<br />Crisis Experience<br />Oil Spill<br />Mental Health Clinic Shooting<br />Neighborhood Evacuations<br />Picketing<br />
  • 5. Our Hero<br />
  • 6. Our Hero<br />
  • 7. Some Things We Know<br />Ability to control the media impacts your ability to operate.<br />You need to control media situations so that your people can do what they need to do.<br />
  • 8. Some Things We’ve Learned<br />It is your first actions that will guide public opinion.<br />A misstatement of fact becomes a “lie”<br />You can say “I don’t know” as long as you create an idea of when you will know.<br />If you want to be trusted, you have to act in a trustworthy manner.<br />Failure to respond quickly will make you look evasive, incompetent or uncaring.<br />
  • 9. Some Things You Can Do <br />Provide regular, scheduled updates.<br />Give written summaries along with verbal summaries.<br />Make sure you are involved in team meetings and internal briefings.<br />Keep everyone in company updated.<br />Prepare and practice<br />
  • 10. Styles for Different Media<br />Print—more facts, body language less important<br />Television—Everything must communicate effectively—words, tone, body language<br />Radio—Can use notes <br />
  • 11. Interviewing Techniques<br />Turning the Question<br />Respond to the issue behind the question.<br />Constantly return to your primary message.<br />Insert your message, even if it isn’t asked.<br />
  • 12. Interviewing Techniques<br />Bridging<br />Use phrases to “bridge” between your answer and the message you want to deliver.<br />“No, but what I can tell you is…”<br />“…but another important thing to remember is…”<br />
  • 13. Interviewing Techniques<br />Flagging<br />Basically alerts everyone that the next thing you’re saying is important.<br />“The most critical point to remember…”<br />“The issue boils down to this…”<br />
  • 14. Group Exercise—Five Scenarios<br />Construction Tie Up<br />Warning Sirens Fail to Work<br />Local food network=salmonella<br />Employer Walks Over Transportation Plan.<br />Local disaster supplies still in warehouse.<br />

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