NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
OTAs: Friends or Foes ?
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Agenda
1.The state of online travel in...
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
1.The state of online travel in 2015
-...
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
1.The state of online travel in 2015
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
2. Evolution of travel distribution
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
2. Evolution of travel distribution
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Average travel sites: 38
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
1. Evolution of travel distribution
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
2. Prevalence of OTAs
Source: Skift Re...
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
2. Prevalence of OTAs
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Expedia
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Priceline
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
An Evolving Landscape
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
For Hostels,Too
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Evolving Behaviors
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
The Year of Mobile
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
The Year of Mobile
For more on this: T...
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Not to mention sharing platforms…
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Or even…
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Good to know…
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Pros & Cons of OTAs
PROs
•  Incrementa...
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
3.What role for TripAdvisor ?
•  Over ...
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
TripConnect
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
3.What role for TripAdvisor ?
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
3.What role for TripAdvisor ?
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
3.What role for TripAdvisor ?
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
4. Google, beyond search
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
4. Google, beyond search
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
4. Google, beyond search
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
5.Tips to fight back!
1.  Build & main...
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
A solid email database
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
OTA Best Practices
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Automate communications
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Create unique packages
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Highlight a warranty
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Bonus Tip: Chat Service
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Last but not least
NAMM 2015
By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
Questions? Comments?
Email: frederic@g...
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Hostels and OTA: Friends or Foes?

With Priceline and Expedia now dominating the world of online travel agencies, how can hotels and hostels leverage their partnerships with OTA? And what about players, such as Google, Tripadvisor, Airbnb, etc.?
Published on: Mar 3, 2016
Published in: Travel      
Source: www.slideshare.net


Transcripts - Hostels and OTA: Friends or Foes?

  • 1. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com OTAs: Friends or Foes ?
  • 2. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Agenda 1.The state of online travel in 2015 2. Evolution of the travel distribution landscape 3. Prevalence of Online Travel Agencies 4.What role for TripAdvisor? 5. Google, beyond a search engine 6.Tips to fight back!
  • 3. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 1.The state of online travel in 2015 -  Online travel represents 35% of all travel related sales* -  Online travel sales grew by 10% in 2014 vs. growth of 4.3% for travel in general -  Mobile sales will represent 25% of online travel revenues in 2015 -  Millenials and GenY search and book through mobile at higher level = 36% *Not including sales from corporate services such as Concur or Egencia
  • 4. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 1.The state of online travel in 2015
  • 5. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
  • 6. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
  • 7. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
  • 8. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
  • 9. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
  • 10. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 2. Evolution of travel distribution
  • 11. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
  • 12. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 2. Evolution of travel distribution
  • 13. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Average travel sites: 38
  • 14. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 1. Evolution of travel distribution
  • 15. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 2. Prevalence of OTAs Source: Skift Report, 2013
  • 16. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 2. Prevalence of OTAs
  • 17. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Expedia
  • 18. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Priceline
  • 19. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com An Evolving Landscape
  • 20. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com For Hostels,Too
  • 21. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Evolving Behaviors
  • 22. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com The Year of Mobile
  • 23. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com The Year of Mobile For more on this: The Multiscreen Evolution of Travel Decisions
  • 24. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Not to mention sharing platforms…
  • 25. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Or even…
  • 26. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Good to know…
  • 27. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Pros & Cons of OTAs PROs •  Incremental Sales & Revenues •  Marketing Clout •  Billboard Effect CONs •  Rate Parity & Integrity •  Advertising Rights (AdWords) •  Loyalty to OTA brand •  Commission levels Tnooz, 21 April, 2015
  • 28. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 3.What role for TripAdvisor ? •  Over 315M unique visitors monthly •  200+ million reviews written by 67 million active users •  77% of users consult TripAdvisor for accommodations! •  Direct relationship between your TA ranking and RevPAR
  • 29. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com TripConnect
  • 30. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 3.What role for TripAdvisor ?
  • 31. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 3.What role for TripAdvisor ?
  • 32. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 3.What role for TripAdvisor ?
  • 33. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 4. Google, beyond search
  • 34. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
  • 35. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 4. Google, beyond search
  • 36. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 4. Google, beyond search
  • 37. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com 5.Tips to fight back! 1.  Build & maintain a solid email database 2.  Replicate OTA best practices online 3.  Automate communications to clients 4.  Create unique packages exclusive to your site 5.  Have a warranty and let it be known!
  • 38. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com A solid email database
  • 39. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com OTA Best Practices
  • 40. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Automate communications
  • 41. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com
  • 42. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Create unique packages
  • 43. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Highlight a warranty
  • 44. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Bonus Tip: Chat Service
  • 45. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Last but not least
  • 46. NAMM 2015 By @gonzogonzo “Hostels & OTAs, Friends or Foes?” www.fredericgonzalo.com Questions? Comments? Email: frederic@gonzomarketing.biz or 418.951.5488

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