What Canadians Think About TV
Friends of Canadian Broadcasting in collaboration with ACTRA and UNIFOR Project Summary
su...
Executive Summary
A national random telephone survey conducted for the Friends of Canadian
Broadcasting in collaboration...
Executive Summary continued
Cross tabulations by political preferences also provide some interesting insights on
the opi...
Television Preferences
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000,...
Who is responsible for protecting Canadian content?
Source: Nanos Research, RDD dual frame random telephone survey, Augus...
Importance of Canadian Content
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014,...
Importance of Canadian Local News
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 20...
Importance of Documentaries
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=...
Importance of Canadian Public Affairs
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th...
Importance of Canadian Drama & Comedy
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th...
Importance of Canadian Sports
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, ...
Satisfaction with Availability of Foreign Programs
Source: Nanos Research, RDD dual frame random telephone survey, August...
Trust and Confidence
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, a...
CBC Trust and Confidence
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=100...
CRTC Trust and Confidence
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=10...
Canadian Government Trust and Confidence
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 2...
Private Broadcasters Trust and Confidence
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to ...
Cable Companies Trust and Confidence
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th,...
CRTC Goals
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3....
CRTC Goals
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3....
CRTC Goals
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3....
CRTC Goals
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3....
CRTC Goals
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3....
CRTC Need
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1...
Will Monthly Bills Go Down?
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=...
Lower prices: Who do you believe?
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 20...
CRTC Changes
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate ...
Financial Contributions
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000...
Canadian Culture and Identity
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, ...
Canadian Culture and Identity
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, ...
Canadian Culture and Identity
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, ...
CBC Funding
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3...
Methodology
33
Methodology
Nanos conducted an RDD dual frame (land- and cell-lines) random telephone survey of
1,000 Canadians between ...
Other Research Cited
Nanos Research:
A National Nanos RDD random survey of 1,000 Canadians conducted between June 16th a...
Nik Nanos FMRIA Richard Jenkins
Chairman, Nanos Research Group Vice President, Nanos Research
Ottawa (613) 234-4666 ext....
Tabulations
37
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Question 1: What is your most important NATIONAL issue of conce...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Question 2: Vote Profile (First ranked response including leani...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Question 2/3: - Decided Voters only (First ranked response and ...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Question 4 (first ranked response): As you may know Justin Trud...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Our next few questions are about Canadian television.
Question...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Question 6 - Who is most responsible for ensuring Canadian prog...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Is it important, somewhat important, not really important or no...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Is it important, somewhat important, not really important or no...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Is it important, somewhat important, not really important or no...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Is it important, somewhat important, not really important or no...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Is it important, somewhat important, not really important or no...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Question 12 - Thinking as a consumer, are you satisfied, somewh...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Please tell me how much confidence or trust do you personally h...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Please tell me how much confidence or trust do you personally h...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Please tell me how much confidence or trust do you personally h...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Please tell me how much confidence or trust do you personally h...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Please tell me how much confidence or trust do you personally h...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
As you know, the CRTC is an agency that regulates broadcasting ...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
As you know, the CRTC is an agency that regulates broadcasting ...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
As you know, the CRTC is an agency that regulates broadcasting ...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
As you know, the CRTC is an agency that regulates broadcasting ...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
As you know, the CRTC is an agency that regulates broadcasting ...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Question 23 - On balance, do you think that there is a great de...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Question 24 - As you may have heard, the Government of Canada h...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Question 25 - Major cable and satellite TV providers have advis...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Question 26 - The CRTC is considering pick and pay and other sw...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
As you may know, the CRTC requires broadcasters and cable and s...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
As you may know, the CRTC requires broadcasters and cable and s...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
As you may know, the CRTC requires broadcasters and cable and s...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Do you agree, somewhat agree, somewhat disagree or disagree wit...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Do you agree, somewhat agree, somewhat disagree or disagree wit...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Do you agree, somewhat agree, somewhat disagree or disagree wit...
2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET
Question 33 - Assume for a moment that your federal Member of P...
Questionnaire
38
2014-564 FCB
Hello, my name is ____________ from Nanos Research. We’re conducting a short XX to XX minute public
opinion...
2014-564 FCB
3. Are you currently leaning towards any particular FEDERAL party, and if you are, which party would
that b...
Nanos: What Canadians Think About TV
Nanos: What Canadians Think About TV
Nanos: What Canadians Think About TV
Nanos: What Canadians Think About TV
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Nanos: What Canadians Think About TV

A national random telephone survey conducted for the Friends of Canadian Broadcasting in collaboration with ACTRA and Unifor by Nanos Research on Canadians views about television.
Published on: Mar 3, 2016
Published in: Government & Nonprofit      
Source: www.slideshare.net


Transcripts - Nanos: What Canadians Think About TV

  • 1. What Canadians Think About TV Friends of Canadian Broadcasting in collaboration with ACTRA and UNIFOR Project Summary submitted by Nanos, August 28, 2014 (Submission 2014-564A)
  • 2. Executive Summary A national random telephone survey conducted for the Friends of Canadian Broadcasting in collaboration with ACTRA and UNIFOR by Nanos Research suggests that Canadians place a very high level of importance on local news, Canadian documentaries and public affairs programming. They see the CRTC as the leader in protecting Canadian TV and radio content and strongly support the goals of the CRTC. Canadians are more likely to be skeptical than confident in the federal government’s promise that pick and pay will result in cost savings on their monthly subscription TV fees and are divided as to whether to proceed with the changes or not. By a very strong margin, Canadians want foreign companies to abide by the same rules as Canadian companies and to contribute to new Canadian programming. Of note, if Netflix and Canal + contributed to new Canadian programming, the positive impressions of those organizations would increase. The vast majority of Canadians would like to see funding for the CBC stay at the same level or increase while only 10 percent would like to see CBC funding decreased. Canadians see the CBC playing an important role in strengthening Canadian culture and identity. The intensity of views on this opinion has increased over the past year. 2
  • 3. Executive Summary continued Cross tabulations by political preferences also provide some interesting insights on the opinion landscape. Among federal Conservative supporters 51 percent would like CBC funding to be maintained, 25 percent would like to see CBC funding increased and 21 percent would like to see funding decreased (three percent were unsure). Asked about who they believed, the Government of Canada or the cable and satellite TV providers, on the issue of pick and pay and whether it would reduce consumer prices significantly, Conservative voters are more likely to believe the cable and satellite TV providers (54 percent) compared to the Government of Canada (31 percent). Fifteen percent of Tory voters are unsure who to believe. Quebecers are comparatively more likely to place a more intense level of importance on Canadian documentaries (QC 76 percent, Canada 66 percent), are more likely to oppose the proposed pick and pay changes (QC Changes should not occur 49 percent, Canada 41 percent) and are more likely to agree that it is becoming more important to strengthen Canadian culture and identity as Canada’s economic ties with the US increase (QC agree 76 percent, Canada 68 percent). Canadians in the Prairie provinces and Atlantic Canada are more likely to say that the CRTC goal of enabling Canadians from different regions and languages to know and understand each other is very important (Very Important, Atlantic 77 percent, Prairies 72 percent, Canada 63 percent). 3
  • 4. Television Preferences Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: COMPAS, national, representative survey, January 27th to February 1st 2001, n=1,000, accurate ±3.5 percentage points plus or minus, 19 times out of 20. 52% 48% 57% 57% 24% 23% 27% 19% 1% 11% 7% 14% 14% 13% 17% 5% 5% 6% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – If you could choose, which one of the following would you most prefer? [ROTATE] Asked to choose, most Canadians (52%) prefer to have the quality of existing programs improved over receiving more channels (23%) or repeats of popular programs (14%). Aug-14 Feb-01 1995 1993 To have the quality of exisiting programs improved To get more channels on your TV Have popular programs aired more often Combinations No opinion *Note: Charts may not add up to 100 due to rounding 4
  • 5. Who is responsible for protecting Canadian content? Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. The CRTC 65% Cable and satellite companies Federal government TV and Radio networks 7% 9% 9% Unsure/No opinion 10% *Note: Charts may not add up to 100 due to rounding QUESTION – Who is most responsible for ensuring Canadian programming and content on television and radio is protected? [RANDOMIZE] Two in three Canadians (65 percent) believe that the CRTC is the most responsible for ensuring that Canadian programming and content on television and radio is protected. 5
  • 6. Importance of Canadian Content Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. 40% 39% 66% 62% 84% 25% 35% 25% 24% 11% 18% 14% 7% 3% 5% 2% 1% 4% 6% 1% 2% 11% 17% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Local News Documentary Public Affairs Drama and comedy Sports Important Somewhat important Not really important Not at all important Unsure *Note: Charts may not add up to 100 due to rounding Net Score +89 +82 +74 +51 +29 QUESTION – Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? The importance of Canadian local news on TV is felt most intensely by Canadians followed by documentaries and public affairs genres. 6
  • 7. Importance of Canadian Local News Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Pollara, telephone survey , March 14th to March 19th, 2008, n=1,200, accurate ±3.0 percentage points plus or minus, 19 times out of 20. 84% 76% 11% 20% 3% 2% 1% 1% 2% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? Local News Since 2008, the intensity of the importance of local news has noticeably increased from 76 percent to 84 percent of Canadians. Aug-14 Mar-08 Important Somewhat important Not really important Not at all important Unsure *Note: Charts may not add up to 100 due to rounding Net Score +89 +93 7
  • 8. Importance of Documentaries Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Pollara, telephone survey , March 14th to March 19th, 2008, n=1,200, accurate ±3.0 percentage points plus or minus, 19 times out of 20. 47% 66% 37% 25% 4% 5% 5% 4% 1% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? Documentary Over the past six years, the intensity of importance of Canadian documentaries has increased from 47 to 66 percent of Canadians. Aug-14 Mar-08 Important Somewhat important Not really important Not at all important Unsure *Note: Charts may not add up to 100 due to rounding Net Score +82 +75 8
  • 9. Importance of Canadian Public Affairs Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Pollara, telephone survey , March 14th to March 19th, 2008, n=1,200, accurate ±3.0 percentage points plus or minus, 19 times out of 20. 49% 62% 35% 24% 7% 6% 6% 4% 2% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? Public Affairs The overall importance and intensity of importance of Canadian public affairs content has significantly increased since 2008. Aug-14 Mar-08 Important Somewhat important Not really important Not at all important Unsure *Note: Charts may not add up to 100 due to rounding Net Score +74 +74 9
  • 10. Importance of Canadian Drama & Comedy Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Pollara, telephone survey , March 14th to March 19th, 2008, n=1,200, accurate ±3.0 percentage points plus or minus, 19 times out of 20. 40% 32% 35% 46% 14% 8% 6% 11% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? Drama & Comedy The intensity of importance of drama and comedy has increased by eight percentage points. However, the proportion of Canadians who say it is not as important, although still a minority, has also increased to one in four respondents. Aug-14 Mar-08 Important Somewhat important Not really important Not at all important Unsure *Note: Charts may not add up to 100 due to rounding Net Score +51 +64 10
  • 11. Importance of Canadian Sports Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Pollara, telephone survey , March 14th to March 19th, 2008, n=1,200, accurate ±3.0 percentage points plus or minus, 19 times out of 20. 39% 38% 25% 27% 18% 12% 14% 17% 8% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? Sports Although the overall positive views on the importance of sports remains relatively unchanged since 2008, the intensity of negative views has increased. Aug-14 Mar-08 Important Somewhat important Not really important Not at all important Unsure *Note: Charts may not add up to 100 due to rounding Net Score +29 +39 11
  • 12. Satisfaction with Availability of Foreign Programs Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Satisfied 46% Somewhat dissatisfied 12% Dissatisfied 13% Somewhat satisfied 25% Unsure 5% Net Score +46 *Note: Charts may not add up to 100 due to rounding QUESTION – Thinking as a consumer, are you satisfied, somewhat satisfied, somewhat dissatisfied or dissatisfied with the following. The choice of US and non-Canadian programming available to you on television. Two of three Canadians are satisfied or somewhat satisfied with the choice of US and non-Canadians programming while only one in four are dissatisfied. 12
  • 13. Trust and Confidence Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. 43% 33% 29% 62% 72% 17% 21% 18% 15% 10% 36% 41% 50% 14% 16% 3% 8% 3% 6% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning a very high trust and confidence? Canadians have trust and confidence in the CBC/SRC and the CRTC over other players to protect Canadian culture and identity on television. CBC/SRC CRTC The Canadian Government Private Broadcasters Cable Companies High trust and confidence (5-7) Average trust and Confidence (4) Low trust and confidence (1-3) Unsure *Note: Charts may not add up to 100 due to rounding Mean Score 5.23 4.89 3.99 3.76 3.44 13
  • 14. CBC Trust and Confidence Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20. 72% 70% 10% 11% 14% 12% 3% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning a very high trust and confidence? CBC/SRC Seven in ten Canadians trust and have confidence in the CBC/SRC to protect Canadian culture and identity on TV, a level that has remained stable since 1993. Aug-14 Apr-09 High trust and confidence (5-7) Average trust and Confidence (4) Low trust and confidence (1-3) Unsure *Note: Charts may not add up to 100 due to rounding 14
  • 15. CRTC Trust and Confidence Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Pollara, online survey, April 20th to 29th, 2004, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20. 62% 59% 15% 15% 16% 18% 8% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning a very high trust and confidence? CRTC Trust in the CRTC to protect Canadian culture and identity on TV is at historical high levels. Aug-14 Apr-09 High trust and confidence (5-7) Average trust and Confidence (4) Low trust and confidence (1-3) Unsure *Note: Charts may not add up to 100 due to rounding 15
  • 16. Canadian Government Trust and Confidence Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20. 43% 46% 18% 18% 36% 30% 3% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning a very high trust and confidence? The Canadian Government Trust in the Canadian government over the past five years has remained relatively stable with more than two in five Canadians rating it a 5, 6 or 7 on a seven point scale. Aug-14 Apr-09 High trust and confidence (5-7) Average trust and Confidence (4) Low trust and confidence (1-3) Unsure *Note: Charts may not add up to 100 due to rounding 16
  • 17. Private Broadcasters Trust and Confidence Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Low trust and confidence (1-3) 41% Unsure 6% *Note: Charts may not add up to 100 due to rounding High trust and confidence (5-7) 33% Average trust and Confidence (4) 21% QUESTION – Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning a very high trust and confidence? Private Broadcasters Canadians are more likely to have lower than higher trust scores for private broadcasters in terms of protecting Canadian culture and identity with one in five registering an average trust score. 17
  • 18. Cable Companies Trust and Confidence Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20. 29% 26% 17% 20% 50% 48% 4% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning a very high trust and confidence? Cable companies Canadians are more likely to register a negative rather than a positive impression of the trust in cable companies to protect Canadian culture and identity. Aug-14 Apr-09 High trust and confidence (5-7) Average trust and Confidence (4) Low trust and confidence (1-3) Unsure *Note: Charts may not add up to 100 due to rounding 18
  • 19. CRTC Goals Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: COMPAS, national, representative survey, January 27th to February 1st 2001, n=1,000, accurate ±3.5 percentage points plus or minus, 19 times out of 20. 66% 66% 26% 24% 4% 5% 3% 1% 2% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – As you know, the CRTC is an agency that regulates broadcasting and telephone services on behalf of the Canadian government. The following are some possible goals for the CRTC when it makes its decisions. Please tell me if these goals are very important, somewhat important, not really important or not at all important. [ROTATE] The goal of providing consumers with the most value and best prices Perceptions related to providing the most value and best prices to consumers remain positive and unchanged compared to 2001. Aug-14 Feb-01 Very important Somewhat important Not really important Not at all important No opinion *Note: Charts may not add up to 100 due to rounding Net Score +85 +83 19
  • 20. CRTC Goals Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: COMPAS, national, representative survey, January 27th to February 1st 2001, n=1,000, accurate ±3.5 percentage points plus or minus, 19 times out of 20. 67% 58% 29% 25% 6% 4% 2% 4% 2% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – As you know, the CRTC is an agency that regulates broadcasting and telephone services on behalf of the Canadian government. The following are some possible goals for the CRTC when it makes its decisions. Please tell me if these goals are very important, somewhat important, not really important or not at all important. [ROTATE] The goal of ensuring there is enough competition in order to protect freedom of speech and democracy The importance of ensuring competition to protect freedom of speech and democracy in Canada has increased in overall importance and intensity of importance since 2001. Aug-14 Feb-01 Very important Somewhat important Not really important Not at all important No opinion *Note: Charts may not add up to 100 due to rounding Net Score +86 +77 20
  • 21. CRTC Goals Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: COMPAS, national, representative survey, January 27th to February 1st 2001, n=1,000, accurate ±3.5 percentage points plus or minus, 19 times out of 20. 52% 63% 34% 26% 5% 8% 4% 2% 4% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – As you know, the CRTC is an agency that regulates broadcasting and telephone services on behalf of the Canadian government. The following are some possible goals for the CRTC when it makes its decisions. Please tell me if these goals are very important, somewhat important, not really important or not at all important. [ROTATE] The goal of enabling Canadians from different regions and languages to know and understand each other better Compared to the 2001 research, there currently is a greater intensity of appetite for the CRTC goal of enabling Canadians from different regions and languages to know and understand each other. Aug-14 Feb-01 Very important Somewhat important Not really important Not at all important No opinion *Note: Charts may not add up to 100 due to rounding Net Score +79 +74 21
  • 22. CRTC Goals Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: COMPAS, national, representative survey, January 27th to February 1st 2001, n=1,000, accurate ±3.5 percentage points plus or minus, 19 times out of 20. 59% 51% 30% 30% 11% 5% 4% 5% 1% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – As you know, the CRTC is an agency that regulates broadcasting and telephone services on behalf of the Canadian government. The following are some possible goals for the CRTC when it makes its decisions. Please tell me if these goals are very important, somewhat important, not really important or not at all important. [ROTATE] To protect Canadian culture and identity at a time of very strong American and global economic forces There has been a noticeable eight point increase in the number of Canadians who believe it is important that the CRTC help protect Canadian culture and identity in the face of strong American and global economic forces. Aug-14 Feb-01 Very important Somewhat important Not really important Not at all important No opinion *Note: Charts may not add up to 100 due to rounding Net Score +80 +65 22
  • 23. CRTC Goals Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: COMPAS, national, representative survey, January 27th to February 1st 2001, n=1,000, accurate ±3.5 percentage points plus or minus, 19 times out of 20. 47% 41% 38% 41% 12% 7% 5% 6% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – As you know, the CRTC is an agency that regulates broadcasting and telephone services on behalf of the Canadian government. The following are some possible goals for the CRTC when it makes its decisions. Please tell me if these goals are very important, somewhat important, not really important or not at all important. [ROTATE] The goal of encouraging more Canadian content in broadcasting Support for the goal of encouraging more Canadian content in broadcasting has increased from a net positive score of 61 points in 2001 to a net positive score of 77 points today. Aug-14 Feb-01 Very important Somewhat important Not really important Not at all important No opinion *Note: Charts may not add up to 100 due to rounding Net Score +77 +61 23
  • 24. CRTC Need Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Ipsos-Reid, national broadcast survey, May 4th to 9th , 2004, n=1,100, accurate ±3.0 percentage points plus or minus, 19 times out of 20. Source: Ipsos-Reid, poll, August 6th to 11th , 2002, n=1,100, accurate ±3.0 percentage points plus or minus, 19 times out of 20. Source: COMPAS, national, representative survey, January 27th to February 1st 2001, n=1,000, accurate ±3.5 percentage points plus or minus, 19 times out of 20. 34% 44% 35% 34% 31% 31% 48% 48% 47% 46% 48% 41% 6% 9% 9% 8% 10% 13% 4% 5% 7% 2% 7% 1% 6% 4% 7% 5% 10% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – On balance, do you think that there is a great deal of need, some need, not very much need, or no need at all for the CRTC in Canada today? The view that there is a great deal of need for the CRTC has increased significantly over the past decade (up 10 points). Conversely, the number of those who think there is not so much or no need for the CRTC has slid during the same period. Aug-14 Apr-04 Aug-02 Feb-01 1995 1993 Great deal of need Some need Not very much need No need at all Unsure/No opinion *Note: Charts may not add up to 100 due to rounding 24
  • 25. Will Monthly Bills Go Down? Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Likely 18% Somewhat likely 23% Unsure 5% Somewhat unlikely 19% Unlikely 35% *Note: Charts may not add up to 100 due to rounding QUESTION – As you may have heard, the Government of Canada has promised consumers greater flexibility and lower prices by allowing people to pick and pay for only the television channels they want. Do you think it is likely, somewhat likely, somewhat unlikely or unlikely that people’s monthly TV subscription fees will go down if this government policy is adopted? A majority of Canadians say it is outright unlikely or somewhat unlikely that monthly TV subscription fees will go down if a pick and pay approach is implemented. 25
  • 26. Lower prices: Who do you believe? Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Government of Canada 24% Cable and satellite TV service providers 62% Unsure 14% *Note: Charts may not add up to 100 due to rounding QUESTION – Major cable and satellite TV providers have advised the CRTC that allowing consumers to pick and pay for individual channels will not reduce consumer prices significantly. Who would you believe, the Government of Canada’s promise that the cost of TV will go down with the changes or the cable and satellite TV service providers who say that changes will not cut consumer prices significantly? The cable and satellite TV service providers are much more likely to be believed than the Government of Canada on the issue of whether prices will be lowered or not. 26
  • 27. CRTC Changes Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Changes should not occur 41% Unsure/No opinion 16% Changes are acceptable 43% *Note: Charts may not add up to 100 due to rounding QUESTION – The CRTC is considering pick and pay and other sweeping changes to the Canadian television industry. Some say that the changes being considered may result in job losses throughout the TV industry and the closure of TV stations in smaller Canadian communities and the changes should not occur. Others say that even if jobs were lost and local TV stations were closed, it would be acceptable to make the changes if it meant lower costs to consumers. Which of the following statements is closest to your personal view? Canadians are divided on possible paths forward. Forty three percent believe the changes are acceptable even if there are job losses and TV station closures while forty one percent of Canadians say the changes should not occur. 27
  • 28. Financial Contributions Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. 19% 49% 68% 13% 20% 12% 13% 6% 4% 52% 16% 12% 4% 10% 3% 0% 20% 40% 60% 80% 100% Foreign companies that broadcast TV programming into Canada over the Internet should be subject to the same rules as Canadian companies that broadcast TV programs by cable, satellite or over the air. My impression of Netflix or Canal + would be more positive if they financially contributed to help support the production of new Canadian TV programs as part of their activity in Canada. Foreign companies broadcasting in Canada should not be required to financially contribute to help support new Canadian programming. Agree Somewhat agree Somewhat disagree Disagree Unsure/No opinion *Note: Charts may not add up to 100 due to rounding Net Score +64 +48 -33 QUESTION – As you may know, the CRTC requires broadcasters and cable and satellite TV providers to contribute financially to the production of Canadian TV programs. Do you agree, somewhat agree, somewhat disagree or disagree with the following statements: [RANDOMIZE] Canadians generally support the notion that foreign companies should be required to follow the same rules as Canadian broadcasters and would have a more positive view of Netflix and Canal+ if these companies contributed financially to the production of Canadian programs. 28
  • 29. Canadian Culture and Identity Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Agree 72% Somewhat disagree 3% Somewhat agree 15% Disagree 10% Unsure 2% *Note: Charts may not add up to 100 due to rounding Net Score +74 QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? Now that virtually all private news media in Canada are owned by only a few large corporations it is more important than ever to have a strong and vibrant CBC. Agreement for a strong and vibrant CBC in the current competitive landscape in Canada, receives a significant amount of support among Canadians. 29
  • 30. Canadian Culture and Identity Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, June 16th to 19th , 2013, n=1,000, accurate 3.1 percentage points plus or minus, 19 times out of 20. 56% 57% 68% 28% 18% 31% 4% 8% 7% 7% 8% 1% 2% 3% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? As Canada’s economic ties with the United States increase, it is becoming more important to strengthen Canadian culture and identity. The appetite to strengthen Canadian culture and identity has increased from 56 to 68 percent since the summer of 2013. Aug-14 Jun-13 Apr-09 Agree Somewhat agree Somewhat disagree Disagree Don't know *Note: Charts may not add up to 100 due to rounding Net Score +73 +70 +78 Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20. 30
  • 31. Canadian Culture and Identity Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, June 16th to 19th , 2013, n=1,000, accurate 3.1 percentage points plus or minus, 19 times out of 20. 53% 70% 30% 18% 2% 6% 8% 9% 2% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? The CBC plays an important role in strengthening Canadian culture and identity. Perceptions of the role of the CBC in strengthening Canadian culture and identity have increased in intensity over the past year from 53 to 70 percent. Aug-14 Jun-13 Agree Somewhat agree Somewhat disagree Disagree Don't know *Note: Charts may not add up to 100 due to rounding Net Score +78 +68 31
  • 32. CBC Funding Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, June 16th to 19th , 2013, n=1,000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, online survey, March 9th to 12th , 2012, n=1,004, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Angus Reid, online survey, November 4th to 10th , 2011, n=2,022, accurate 2.18 percentage points plus or minus, 19 times out of 20. Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20. Source: Ipsos-Reid, national broadcast survey, May 4th to 9th , 2004, n=1,100, accurate ±3.0 percentage points plus or minus, 19 times out of 20. Source: Ipsos-Reid, poll, August 6th to 11th , 2002, n=1,100, accurate ±3.0 percentage points plus or minus, 19 times out of 20. Source: COMPAS, national, representative survey, January 27th to February 1st 2001, n=1,000, accurate ±3.5 percentage points plus or minus, 19 times out of 20. 23% 24% 20% 41% 39% 47% 38% 41% 38% 7% 46% 52% 61% 46% 41% 31% 51% 32% 49% 51% 46% 10% 15% 13% 13% 4% 4% 10% 9% 9% 8% 16% 16% 17% 9% 14% 2% 1% 3% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Aug-14 Jun-13 Mar-12 Nov-11 Apr-09 Oct-08 May-04 Aug-02 1999 1996 Increase funding for the CBC from current levels Maintain funding for the CBC at current levels Decrease CBC funding from current levels Don't know/No opinion *Note: Charts may not add up to 100 due to rounding QUESTION – Assume for a moment that your federal Member of Parliament asked for your advice on an upcoming vote in the House of Commons on what to do about CBC funding. Which of the following three options would you advice him/her to vote for? [ROTATE] Canadians are more likely to support maintaining existing funding for the CBC (46 percent), or increasing funding (41 percent) compared to decreasing funding (10 percent). 32
  • 33. Methodology 33
  • 34. Methodology Nanos conducted an RDD dual frame (land- and cell-lines) random telephone survey of 1,000 Canadians between August 16th and 25th, 2014. The sample included both land-and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. Individuals randomly called using random digit dialling with a maximum of five call backs. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. The research was commissioned by Friends of Canadian Broadcasting in collaboration with ACTRA and UNIFOR . Note: Charts may not add up to 100 due to rounding. Confidential 34
  • 35. Other Research Cited Nanos Research: A National Nanos RDD random survey of 1,000 Canadians conducted between June 16th and 19th, 2013. This field period included two evenings when the Stanley Cup Finals were on television. Participants were randomly recruited by telephone and administered a survey online. The results were statistically checked and weighted using the latest Census data. The margin of error for a random survey of 1,000 Canadians is ±3.1%, 19 times out of 20. https://www.friends.ca/files/PDF/2013-388-FCB-Report.pdf An random online sample of respondents was generated from a non-probability panel of Canadians. The survey had regional and gender quotas and was weighted to be representative of the Canadian general population. The national survey of 1,004 Canadians 18 years of age or older was conducted between March 9th and 12th, 2012. It was administered in English and French. Ten percent of the fieldwork was validated as part of the firm’s quality and data integrity procedures. Validation and testing of key demographic cohorts indicate that the sample profiles were representative of the population surveyed. http://www.friends.ca/files/PDF/2012-266-FCB-Summary.pdf Angus Reid: From November 4th to November 10th, 2011, an online survey was conducted among a random, stratified sample of 2,022 Canadian adults who are Angus Reid Forum Panel Members. The margin of error – which measures sampling variability – is ±2.18 percentages points, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. https://www.friends.ca/files/PDF/fcb-28nov11-report.pdf Pollara: An online survey conducted among Pollara’s 100,000 member panel of Canadians 18 years of age and older. The representative sample consisted of 3,361 Canadians. Results are considered accurate to ±1.69% nineteen times out of twenty. No quotas were set, but upon completion of the survey, the data was weighted by age, gender and region to ensue that the results shown in this report are representative of the opinions of the Canadian general public. The survey was fielded from April 20th to April 24th, 2009. http://www.friends.ca/poll/8288 Pollara conducted a survey amongst cable and satellite subscribers across Canada to explore their awareness of and attitudes towards a proposed de-regulation of cable and satellite distributors and other related issues under discussion with the CRTC. To that end, POLLARA interviewed 1,200 Canadians who currently subscribe or have subscribed to a cable or satellite TV in the past 5 years. Telephone interviews were conducted from March 14th to March 19th, 2008 with a random sample of 1,200 Canadians. The data were weighted by region and by age to be representative of the general population. Results of the survey are accurate to within +/-3%, nineteen times out of twenty. https://www.friends.ca/files/PDF/Pollara-08apr07.pdf Ipsos-Reid: A national broadcast issue public opinion survey conducted by Ipsos-Reid on behalf of Friends of Canadian Broadcasting (FCB). The results are broken out by first choice vote/lean toward and second choice vote/lean toward if a federal election were being held today. Interviewing was conducted between May 4th and May 9th, 2004, among a cross-section of 1,100 Canadians. With a sample of this size, the national results are considered accurate to within ±3.0 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample’s regional and age/sex composition reflects that of the actual Canadian population according to 2001 Census data. https://www.friends.ca/files/PDF/polls/Canada-US_IR_report_final.pdf An Ipsos-Reid poll conducted between August 6-11, 2002, among a proportionately representative, random sample of 1,100 adult Canadians. The national results can be considered accurate to within ±3.0 percentage points, 95% of the time. The confidence limits for regional, demographic or other subgroup results may vary depending on the number of cases in each subgroup. https://www.friends.ca/files/PDF/polls/cbcaug2002.pdf COMPAS : Friends of Canadian Broadcasting engaged COMPAS to undertake a national, representative survey among 1,000 Canadians. Surveys of this size are deemed accurate to within ±3.5, 19 times out of 20. Fieldwork was carried out by professional interviewers using Computer-Assisted Telephone Interviewing during the period of January 27-February 1, 2001. https://www.friends.ca/files/PDF/polls/crtcfeb2001.pdf Confidential 35
  • 36. Nik Nanos FMRIA Richard Jenkins Chairman, Nanos Research Group Vice President, Nanos Research Ottawa (613) 234-4666 ext. 237 Ottawa (613) 234-4666 ext. 230 Washington DC (202) 697-9924 rjenkins@nanosresearch.com nnanos@nanosresearch.com 36 About Nanos Nanos is one of North America’s most trusted research and strategy organizations. Our team of professionals is regularly called upon by senior executives to deliver superior intelligence and market advantage whether it be helping to chart a path forward, managing a reputation or brand risk or understanding the trends that drive success. Services range from traditional telephone surveys, through to elite in-depth interviews, online research and focus groups. Nanos clients range from Fortune 500 companies through to leading advocacy groups interested in understanding and shaping the public landscape. Whether it is understanding your brand or reputation, customer needs and satisfaction, engaging employees or testing new ads or products, Nanos provides insight you can trust. View our brochure www.nanosresearch.com
  • 37. Tabulations 37
  • 38. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Question 1: What is your most important NATIONAL issue of concern? [unprompted] Frequency Percent Valid Percent Cumulative Percent Jobs/economy 201 20.1 20.1 20.1 Healthcare 124 12.4 12.4 32.5 Environment 70 7 7 39.5 War 65 6.5 6.5 46 Senate/Scandal 50 5 5 51 Debt/deficit 41 4.1 4.1 55.1 Education 33 3.3 3.3 58.4 Other 32 3.2 3.2 61.6 Seniors issues 26 2.6 2.6 64.2 High taxes 24 2.4 2.4 66.6 National unity 17 1.7 1.7 68.3 Pipelines/energy 16 1.6 1.6 69.9 Immigration 14 1.4 1.4 71.3 Treatment of First Nations 11 1.1 1.1 72.4 Homeless 10 1 1 73.4 Protect government services from cuts 9 0.9 0.9 74.3 Crime 8 0.8 0.8 75.1 High cost of living 7 0.7 0.7 75.8 Crumbling infrastructure 4 0.4 0.4 76.2 Gas prices 2 0.2 0.2 76.4 Unsure 236 23.7 23.7 100.0 Total 1000 100.0 100.0 Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 1
  • 39. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Question 2: Vote Profile (First ranked response including leaning) Total Liberal Conservative NDP Bloc Green Other Undecided Responses Percentage Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014- 08 1000 32.3 24.3 18.3 2.2 3.0 1.0 18.9 Atlantic 100 48.9 17.8 15.6 .0 .9 .0 16.8 Quebec 250 27.1 9.4 25.0 8.9 2.9 1.5 25.1 Ontario 300 35.5 29.9 16.3 .0 3.4 1.0 13.7 Prairies 200 26.2 38.0 12.0 .0 4.2 1.4 18.2 British Columbia 150 31.4 23.9 21.0 .0 2.3 .0 21.4 Gender Male 500 32.3 27.4 18.6 3.0 3.7 .8 14.1 Female 500 32.2 21.2 18.0 1.5 2.4 1.1 23.7 Age 18 to 29 205 31.4 19.4 18.5 2.8 3.0 .0 24.9 30 to 39 169 36.3 15.3 23.7 1.4 1.8 1.9 19.7 40 to 49 208 30.4 29.8 13.5 2.3 6.3 .0 17.7 50 to 59 178 28.8 27.0 22.2 1.7 1.8 1.7 16.7 60 plus 239 34.2 28.0 15.6 2.7 2.1 1.5 15.9 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 2
  • 40. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Question 2/3: - Decided Voters only (First ranked response and leaning) Total Liberal Conservative NDP Bloc Green Other Responses Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 811 39.8 30.0 22.6 2.8 3.8 1.2 Atlantic 83 58.7 21.4 18.8 .0 1.1 .0 Quebec 187 36.2 12.6 33.4 11.9 3.9 2.0 Ontario 259 41.2 34.7 18.9 .0 4.0 1.2 Prairies 164 32.0 46.4 14.7 .0 5.2 1.7 British Columbia 118 39.9 30.4 26.8 .0 2.9 .0 Gender Male 429 37.7 31.9 21.7 3.5 4.3 .9 Female 382 42.1 27.8 23.6 1.9 3.1 1.5 Age 18 to 29 154 41.8 25.9 24.6 3.7 4.0 .0 30 to 39 136 45.2 19.0 29.5 1.7 2.2 2.3 40 to 49 171 37.0 36.2 16.4 2.8 7.7 .0 50 to 59 148 34.6 32.4 26.7 2.1 2.2 2.0 60 plus 201 40.7 33.4 18.5 3.2 2.4 1.8 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 3
  • 41. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Question 4 (first ranked response): As you may know Justin Trudeau is the leader of the federal Liberal Party, Stephen Harper is the leader of the Conservative Party of Canada, Thomas Mulcair is the leader of the federal NDP, Elizabeth May is the leader of the federal Green Party and Mario Beaulieu is the leader of the Bloc Quebecois. Of the current federal political party leaders, could you please rank your top two currently preferences for Prime Minister? Total Justin Trudeau Stephen Harper Thomas Mulcair Mario Beaulieu Elizabeth May Unsure Responses Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014- 08 1000 30.7 28.8 17.7 1.0 4.0 17.6 Atlantic 100 51.4 23.8 12.4 .0 3.2 9.2 Quebec 250 30.6 13.9 31.8 4.2 1.9 17.6 Ontario 300 31.4 33.8 10.7 .0 4.6 19.5 Prairies 200 24.1 36.4 13.6 .0 4.9 21.0 British Columbia 150 24.5 37.0 17.4 .0 5.9 15.2 Gender Male 500 31.7 31.7 19.4 1.4 3.5 12.4 Female 500 29.8 26.0 16.1 .7 4.6 22.9 Age 18 to 29 205 31.0 26.5 17.6 .9 1.0 22.9 30 to 39 169 30.6 22.6 20.0 2.1 5.2 19.6 40 to 49 208 29.4 31.2 13.4 1.7 5.2 19.1 50 to 59 178 32.2 29.9 17.5 .0 6.1 14.3 60 plus 239 30.6 32.4 20.3 .6 3.2 12.9 Vote Profile Liberal 322 61.7 12.9 13.0 .4 3.8 8.2 Conservative 243 6.0 81.6 3.6 .8 2.0 6.1 NDP 183 24.9 7.2 55.6 .4 2.0 9.9 Bloc* 22 27.2 6.7 26.8 24.4 .0 14.9 Green* 30 31.8 11.2 15.1 .0 27.6 14.4 Other* 10 22.9 48.3 .0 .0 7.1 21.8 Undecided 189 15.9 13.6 7.6 .6 5.5 56.7 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 4
  • 42. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Our next few questions are about Canadian television. Question 5 - If you could choose, which one of the following would you most prefer? Total To have the quality of existing programs improved To get more channels on your TV Have popular programs aired more often Combinations (unprompted) No opinion Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 51.7 22.9 13.6 .9 10.9 Atlantic 100 50.0 28.5 13.3 .8 7.5 Quebec 250 59.4 23.0 12.4 .0 5.2 Ontario 300 51.7 20.3 14.8 1.1 12.0 Prairies 200 48.8 19.0 14.5 1.9 15.8 British Columbia 150 43.7 29.3 12.2 .6 14.1 Gender Male 500 53.7 21.5 12.1 .9 11.8 Female 500 49.7 24.3 15.1 .9 10.1 Age 18 to 29 205 47.1 22.7 17.5 .0 12.8 30 to 39 169 48.9 24.2 14.4 .0 12.5 40 to 49 208 50.4 26.6 14.0 .0 9.0 50 to 59 178 56.1 22.7 12.4 .7 8.1 60 plus 239 55.3 19.1 10.2 3.2 12.1 Vote Profile Liberal 322 54.6 24.7 13.1 .6 7.0 Conservative 243 49.1 23.7 12.9 .7 13.5 NDP 183 57.8 17.5 14.8 .4 9.6 Bloc* 22 62.5 15.2 19.1 .0 3.2 Green* 30 44.2 12.2 21.1 2.2 20.2 Other* 10 37.3 18.9 14.6 7.4 21.8 Undecided 189 44.7 26.8 12.4 1.7 14.4 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 5
  • 43. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Question 6 - Who is most responsible for ensuring Canadian programming and content on television and radio is protected? Total Canadian Radio-television and Telecommunica tion Commission - also known as the CRTC TV and Radio Networks Federal Government Cable and Satellite companies Unsure/No opinion Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 64.6 7.1 9.2 9.0 10.1 Atlantic 100 64.0 4.4 12.3 6.8 12.4 Quebec 250 62.6 9.9 6.4 13.2 7.9 Ontario 300 64.5 7.1 8.9 8.3 11.2 Prairies 200 67.0 8.0 11.6 6.7 6.7 British Columbia 150 65.0 2.8 9.4 8.2 14.6 Gender Male 500 64.9 7.0 8.4 9.5 10.1 Female 500 64.2 7.1 10.0 8.5 10.1 Age 18 to 29 205 50.4 13.2 17.8 8.9 9.6 30 to 39 169 58.2 7.2 10.5 13.3 10.8 40 to 49 208 76.2 6.7 5.4 5.2 6.5 50 to 59 178 74.3 4.2 5.5 9.0 7.1 60 plus 239 63.8 4.2 7.2 9.4 15.4 Vote Profile Liberal 322 65.5 6.1 10.4 11.2 6.8 Conservative 243 72.1 6.3 9.9 4.3 7.4 NDP 183 67.6 5.8 8.4 9.3 8.9 Bloc* 22 57.5 17.0 .0 25.5 .0 Green* 30 73.1 5.8 2.3 12.6 6.1 Other* 10 48.8 .0 .0 36.4 14.8 Undecided 189 50.7 10.3 10.0 7.1 21.9 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 6
  • 44. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? [randomize] Question 7 - Drama and comedy Total Important Somewhat important Not really important Not at all important Unsure (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 39.7 35.4 13.7 10.8 .3 Atlantic 100 51.2 30.2 14.4 4.2 .0 Quebec 250 44.1 30.0 18.0 7.9 .0 Ontario 300 37.5 36.9 14.4 10.8 .4 Prairies 200 37.0 39.5 10.4 12.0 1.2 British Columbia 150 32.8 39.7 9.2 18.3 .0 Gender Male 500 34.9 36.2 16.0 12.9 .0 Female 500 44.5 34.6 11.5 8.7 .7 Age 18 to 29 205 36.1 39.7 12.0 12.3 .0 30 to 39 169 45.7 37.1 5.8 11.3 .0 40 to 49 208 36.7 35.9 17.7 8.2 1.4 50 to 59 178 39.2 31.1 15.7 14.0 .0 60 plus 239 41.6 33.4 15.9 8.9 .2 Vote Profile Liberal 322 46.6 34.1 11.0 8.3 .0 Conservative 243 33.6 35.8 16.8 13.6 .2 NDP 183 39.2 41.1 10.8 8.9 .0 Bloc* 22 32.2 30.0 24.0 13.8 .0 Green* 30 21.9 47.8 20.8 3.7 5.8 Other* 10 33.3 43.8 8.1 14.8 .0 Undecided 189 40.5 29.9 15.2 13.9 .6 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 7
  • 45. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? [randomize] Question 8 - Sports Total Important Somewhat important Not really important Not at all important Unsure (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 39.1 25.3 18.1 17.1 .5 Atlantic 100 32.8 29.0 11.0 26.4 .8 Quebec 250 35.9 23.1 30.5 10.5 .0 Ontario 300 39.5 24.3 14.9 20.7 .6 Prairies 200 39.4 30.5 16.0 13.3 .8 British Columbia 150 47.4 21.1 11.3 19.8 .3 Gender Male 500 44.3 25.3 15.6 14.6 .1 Female 500 33.8 25.2 20.5 19.6 .8 Age 18 to 29 205 34.4 32.2 20.7 12.8 .0 30 to 39 169 47.4 24.2 8.4 20.0 .0 40 to 49 208 38.4 25.1 21.9 13.6 1.0 50 to 59 178 40.7 23.3 16.4 19.6 .0 60 plus 239 36.7 21.6 20.7 19.9 1.0 Vote Profile Liberal 322 45.5 24.2 15.0 14.8 .6 Conservative 243 40.5 24.3 14.7 19.8 .6 NDP 183 34.0 25.0 24.6 16.3 .0 Bloc* 22 25.8 47.1 23.9 3.2 .0 Green* 30 32.3 28.3 17.4 21.9 .0 Other* 10 41.7 36.3 8.1 13.9 .0 Undecided 189 33.8 24.9 21.2 19.5 .6 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 8
  • 46. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? [randomize] Question 9 – Documentary Total Important Somewhat important Not really important Not at all important Unsure (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 65.9 24.9 5.0 3.7 .5 Atlantic 100 63.8 23.9 8.8 3.5 .0 Quebec 250 76.1 19.6 1.9 2.5 .0 Ontario 300 59.1 28.0 8.4 4.2 .2 Prairies 200 60.4 30.3 3.7 4.7 .9 British Columbia 150 71.3 20.9 2.7 3.4 1.8 Gender Male 500 61.9 28.1 5.6 3.6 .8 Female 500 69.9 21.7 4.4 3.8 .2 Age 18 to 29 205 60.1 28.2 7.1 3.3 1.3 30 to 39 169 64.9 29.5 4.8 .0 .8 40 to 49 208 68.0 24.2 3.1 4.6 .0 50 to 59 178 63.8 24.5 5.8 5.9 .0 60 plus 239 71.4 19.6 4.4 4.1 .5 Vote Profile Liberal 322 65.4 27.4 3.0 4.2 .0 Conservative 243 56.3 29.9 8.0 4.8 1.0 NDP 183 72.7 21.0 5.3 1.0 .0 Bloc* 22 73.4 23.4 .0 3.2 .0 Green* 30 66.6 26.4 6.9 .0 .0 Other* 10 72.7 27.3 .0 .0 .0 Undecided 189 71.2 17.7 4.8 4.8 1.4 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 9
  • 47. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? [randomize] Question 10 - Public Affairs Total Important Somewhat important Not really important Not at all important Unsure (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 62.2 23.5 6.5 5.7 2.1 Atlantic 100 65.0 20.5 5.9 6.2 2.5 Quebec 250 70.2 19.3 5.7 4.1 .8 Ontario 300 56.7 24.9 9.6 8.0 .8 Prairies 200 56.8 27.5 3.9 5.3 6.4 British Columbia 150 65.1 24.1 5.8 3.9 1.1 Gender Male 500 59.1 26.1 6.9 6.2 1.6 Female 500 65.2 20.8 6.1 5.2 2.7 Age 18 to 29 205 65.1 19.6 10.3 4.1 .9 30 to 39 169 61.7 20.1 6.5 10.2 1.6 40 to 49 208 58.6 25.8 6.4 5.0 4.1 50 to 59 178 62.0 27.1 5.4 3.7 1.7 60 plus 239 63.2 24.4 4.3 6.0 2.1 Vote Profile Liberal 322 67.9 22.5 4.6 4.2 .7 Conservative 243 56.2 29.6 6.3 5.2 2.7 NDP 183 69.9 18.3 7.2 3.5 1.0 Bloc* 22 69.2 13.8 17.0 .0 .0 Green* 30 51.7 16.3 10.7 9.7 11.7 Other* 10 58.5 41.5 .0 .0 .0 Undecided 189 53.7 23.6 7.8 11.2 3.7 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 10
  • 48. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? [randomize] Question 11 - Local news Total Important Somewhat important Not really important Not at all important Unsure (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 83.7 10.6 3.1 2.2 .5 Atlantic 100 88.8 9.0 .8 .8 .8 Quebec 250 81.9 11.2 2.6 3.5 .8 Ontario 300 80.8 13.8 2.1 3.0 .2 Prairies 200 85.4 10.4 2.7 .8 .6 British Columbia 150 86.5 4.4 7.9 1.0 .3 Gender Male 500 81.4 12.1 3.5 2.7 .2 Female 500 85.9 9.1 2.6 1.6 .8 Age 18 to 29 205 79.2 13.7 4.3 1.9 .9 30 to 39 169 82.7 12.2 4.0 1.1 .0 40 to 49 208 87.8 7.0 3.0 2.2 .0 50 to 59 178 85.8 9.1 2.5 2.6 .0 60 plus 239 82.9 11.0 1.9 2.9 1.3 Vote Profile Liberal 322 81.3 13.5 2.2 2.5 .4 Conservative 243 86.1 9.8 2.7 1.2 .2 NDP 183 87.6 7.5 3.9 1.0 .0 Bloc* 22 78.7 21.3 .0 .0 .0 Green* 30 68.8 21.6 9.6 .0 .0 Other* 10 84.5 7.4 8.1 .0 .0 Undecided 189 83.6 6.8 3.3 4.7 1.7 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 11
  • 49. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Question 12 - Thinking as a consumer, are you satisfied, somewhat satisfied, somewhat dissatisfied or dissatisfied with the following. The choice of US and other non-Canadian programming available to you on television. Total Satisfied Somewhat satisfied Somewhat dissatisfied Dissatisfied Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 45.7 25.2 11.7 12.8 4.6 Atlantic 100 46.6 22.5 9.3 17.6 4.1 Quebec 250 42.0 29.5 15.2 8.2 5.1 Ontario 300 47.1 25.2 9.9 13.9 3.9 Prairies 200 45.6 22.7 14.2 13.1 4.4 British Columbia 150 48.5 22.9 8.0 15.0 5.7 Gender Male 500 46.4 25.0 12.0 12.9 3.7 Female 500 45.0 25.3 11.5 12.8 5.5 Age 18 to 29 205 54.9 23.7 9.5 8.6 3.4 30 to 39 169 47.7 20.1 10.7 15.5 6.0 40 to 49 208 46.8 27.0 12.5 9.5 4.3 50 to 59 178 40.5 25.7 15.2 16.2 2.5 60 plus 239 39.2 28.0 11.2 15.1 6.5 Vote Profile Liberal 322 45.5 24.6 13.2 12.0 4.6 Conservative 243 47.2 25.6 11.1 13.1 3.0 NDP 183 46.8 27.4 8.1 11.9 5.7 Bloc* 22 42.5 23.2 34.3 .0 .0 Green* 30 59.5 18.3 10.7 5.7 5.8 Other* 10 22.9 29.0 40.7 7.4 .0 Undecided 189 42.2 24.4 9.6 17.7 6.0 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 12
  • 50. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [randomize] Question 13 - CBC/SRC Total Very low trust and confidence 2 3 4 5 6 Very high trust and confidence Unsure (unprompted) Responses Mean Percentage Percentage Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 5.23 5.5 2.7 5.8 10.4 23.0 23.9 25.3 3.4 Atlantic 100 5.34 5.1 2.4 3.4 11.4 24.3 26.0 26.7 .8 Quebec 250 5.41 3.0 3.8 3.9 9.5 22.3 25.8 26.8 4.9 Ontario 300 5.21 5.7 2.9 6.4 10.7 23.9 19.8 27.6 3.0 Prairies 200 5.01 8.5 2.2 7.4 11.1 23.2 21.9 22.9 2.8 British Columbia 150 5.19 5.6 1.7 7.5 9.5 21.1 30.1 20.3 4.1 Gender Male 500 5.05 6.4 4.0 5.9 11.5 24.2 23.1 21.2 3.6 Female 500 5.41 4.6 1.5 5.8 9.3 21.7 24.7 29.3 3.1 Age 18 to 29 205 5.64 .9 2.0 3.5 7.3 26.1 26.6 29.3 4.3 30 to 39 169 5.31 4.4 1.5 4.6 9.6 26.8 24.9 22.5 5.7 40 to 49 208 5.25 4.7 2.1 8.9 10.8 18.8 25.5 26.4 2.7 50 to 59 178 4.89 10.0 2.5 7.2 11.2 27.2 18.1 21.9 1.8 60 plus 239 5.07 7.5 5.0 5.0 12.7 18.1 23.7 25.3 2.6 Vote Profile Liberal 322 5.43 5.4 2.0 4.7 7.6 20.8 26.7 29.9 3.0 Conservative 243 4.63 11.8 4.4 9.6 12.7 22.2 20.8 17.5 1.1 NDP 183 5.51 .8 3.9 4.1 12.5 20.6 23.8 30.3 3.9 Bloc* 22 5.76 3.2 3.5 .0 3.2 20.2 20.5 35.6 13.8 Green* 30 5.28 3.9 .0 13.3 .0 32.2 31.0 19.6 .0 Other* 10 4.21 21.0 .0 8.1 7.4 35.0 28.5 .0 .0 Undecided 189 5.39 1.8 1.3 4.1 12.8 28.3 22.3 23.4 6.0 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 13
  • 51. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [randomize] Question 14 - Cable Companies Total Very low trust and confidence 2 3 4 5 6 Very high trust and confidence Unsure (unprompted) Responses Mean Percentage Percentage Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 3.44 17.2 15.0 18.0 16.6 17.2 7.3 4.7 4.1 Atlantic 100 3.44 19.3 17.0 14.4 14.8 14.3 10.5 5.7 3.9 Quebec 250 3.81 11.9 11.4 18.9 18.0 21.6 9.3 6.2 2.8 Ontario 300 3.31 18.6 16.3 20.5 14.7 15.5 6.5 4.5 3.5 Prairies 200 3.26 20.1 14.2 18.3 17.6 15.1 5.5 3.5 5.5 British Columbia 150 3.33 17.8 18.4 13.5 17.7 17.8 5.7 3.7 5.5 Gender Male 500 3.32 19.1 16.5 18.3 14.6 16.0 7.1 4.4 4.0 Female 500 3.56 15.2 13.6 17.7 18.5 18.3 7.4 5.0 4.1 Age 18 to 29 205 3.58 15.3 17.2 13.2 17.4 17.8 10.0 5.1 3.9 30 to 39 169 3.44 14.8 16.2 21.9 14.0 14.9 8.8 4.5 4.9 40 to 49 208 3.18 22.2 14.8 18.5 17.4 15.6 4.4 3.6 3.5 50 to 59 178 3.39 17.7 16.2 18.3 17.2 18.4 5.9 4.5 1.8 60 plus 239 3.59 15.7 11.7 18.8 16.5 18.6 7.4 5.7 5.7 Vote Profile Liberal 322 3.33 18.0 19.1 16.5 18.9 14.6 5.8 5.4 1.7 Conservative 243 3.39 17.2 15.1 21.3 15.3 16.3 7.6 4.2 2.9 NDP 183 3.38 20.2 9.6 22.7 13.8 19.0 8.4 2.5 3.8 Bloc* 22 4.16 17.3 6.7 13.1 12.0 19.1 20.2 11.7 .0 Green* 30 3.21 30.2 10.1 8.2 10.6 30.8 6.2 .0 3.8 Other* 10 3.38 21.8 .0 33.5 15.5 21.8 7.4 .0 .0 Undecided 189 3.72 10.4 15.9 13.2 18.4 18.2 6.8 6.4 10.7 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 14
  • 52. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [randomize] Question 15 - Private Broadcasters Total Very low trust and confidence 2 3 4 5 6 Very high trust and confidence Unsure (unprompted) Responses Mean Percentage Percentage Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 3.76 11.3 12.3 17.1 20.5 20.1 6.5 6.6 5.6 Atlantic 100 4.04 10.4 8.4 16.6 16.4 23.6 5.5 11.1 7.9 Quebec 250 4.05 5.3 9.3 18.3 25.8 21.8 10.9 4.7 3.9 Ontario 300 3.70 12.8 12.5 17.7 20.6 20.5 4.6 7.4 3.9 Prairies 200 3.50 13.3 17.0 17.8 14.8 15.6 6.0 6.2 9.5 British Columbia 150 3.53 16.5 13.2 13.6 22.0 20.4 4.0 5.4 4.8 Gender Male 500 3.60 13.1 13.1 19.0 19.3 17.9 6.5 5.4 5.8 Female 500 3.91 9.5 11.5 15.3 21.8 22.4 6.4 7.7 5.3 Age 18 to 29 205 3.81 6.6 8.9 23.1 27.5 17.9 4.8 5.2 6.0 30 to 39 169 3.62 12.3 12.9 18.6 21.2 19.8 5.9 4.5 4.8 40 to 49 208 3.74 16.8 12.2 14.2 17.9 20.3 6.5 10.1 2.0 50 to 59 178 3.68 11.7 15.2 14.8 18.0 23.5 5.7 5.1 6.0 60 plus 239 3.89 9.6 12.6 15.3 18.3 19.7 8.8 7.2 8.4 Vote Profile Liberal 322 3.60 12.0 15.3 19.0 22.0 18.6 5.7 5.5 1.7 Conservative 243 3.79 13.1 9.6 17.8 16.9 21.5 7.7 6.7 6.9 NDP 183 3.57 13.0 10.9 19.0 24.1 20.5 5.8 2.3 4.3 Bloc* 22 4.46 .0 17.2 6.7 25.5 20.5 23.7 6.4 .0 Green* 30 3.37 18.6 17.8 14.4 12.5 11.4 8.4 6.9 10.0 Other* 10 4.15 .0 14.5 8.1 33.5 35.9 8.1 .0 .0 Undecided 189 4.15 6.9 10.3 13.4 19.2 21.2 4.5 12.6 11.8 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 15
  • 53. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [randomize] Question 16 - The Canadian Government Total Very low trust and confidence 2 3 4 5 6 Very high trust and confidence Unsure (unprompted) Responses Mean Percentage Percentage Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 3.99 13.8 8.8 13.6 18.2 23.4 10.3 9.1 2.8 Atlantic 100 3.48 23.8 9.3 11.0 22.8 20.6 4.3 6.7 1.5 Quebec 250 3.93 11.7 12.2 15.1 17.4 21.8 11.9 7.5 2.4 Ontario 300 4.08 11.3 8.3 14.7 17.6 26.2 11.3 8.1 2.5 Prairies 200 4.22 14.3 5.0 9.7 21.4 22.1 10.0 13.9 3.6 British Columbia 150 3.92 14.8 8.6 16.1 13.7 24.2 9.7 8.9 3.9 Gender Male 500 3.91 14.0 10.2 11.7 21.1 23.5 10.4 7.1 2.0 Female 500 4.06 13.6 7.3 15.5 15.4 23.3 10.1 11.1 3.6 Age 18 to 29 205 4.43 7.7 4.2 13.1 22.0 27.4 11.0 12.3 2.2 30 to 39 169 4.09 14.0 3.5 13.8 23.4 23.6 6.2 11.7 3.9 40 to 49 208 4.01 11.3 12.1 15.5 13.6 25.6 11.5 8.9 1.6 50 to 59 178 3.72 17.9 10.9 12.3 18.0 23.0 10.3 5.7 1.8 60 plus 239 3.71 18.0 12.0 13.3 15.6 18.3 11.4 7.3 4.3 Vote Profile Liberal 322 3.84 17.3 8.5 13.8 20.6 19.6 10.2 9.1 1.1 Conservative 243 4.45 5.4 8.6 12.3 19.1 25.1 16.8 10.2 2.3 NDP 183 3.82 15.0 11.3 14.5 16.0 24.4 7.6 8.4 2.6 Bloc* 22 4.14 13.1 9.6 8.5 19.1 27.5 13.8 8.5 .0 Green* 30 3.63 12.5 14.1 19.2 11.4 30.8 5.8 2.3 3.8 Other* 10 4.55 .0 7.4 15.5 21.0 26.9 29.2 .0 .0 Undecided 189 3.80 18.4 6.1 13.7 16.1 24.9 3.9 9.9 6.9 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 16
  • 54. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [randomize] Question 17 - CRTC Total Very low trust and confidence 2 3 4 5 6 Very high trust and confidence Unsure (unprompted) Responses Mean Percentage Percentage Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 4.89 3.8 3.7 8.3 14.8 29.4 17.3 15.2 7.6 Atlantic 100 4.75 4.1 5.8 11.4 13.4 27.4 18.0 14.3 5.7 Quebec 250 5.15 1.5 4.4 5.6 14.7 28.8 19.0 19.8 6.2 Ontario 300 4.83 4.2 3.6 9.7 13.3 29.7 15.8 14.6 8.9 Prairies 200 4.85 5.5 1.6 8.1 13.9 33.7 14.5 14.3 8.4 British Columbia 150 4.72 4.4 4.1 8.1 20.2 25.2 20.6 10.1 7.3 Gender Male 500 4.84 4.4 4.1 8.9 14.1 30.5 17.0 14.8 6.2 Female 500 4.95 3.2 3.3 7.6 15.6 28.3 17.6 15.5 9.0 Age 18 to 29 205 5.15 .0 1.8 5.2 12.4 39.1 14.7 13.3 13.5 30 to 39 169 5.14 4.0 .7 7.7 14.8 24.7 20.0 20.5 7.6 40 to 49 208 4.88 3.9 4.2 9.4 15.6 26.4 19.9 15.5 5.2 50 to 59 178 4.63 5.1 5.8 10.0 17.1 31.3 12.6 13.5 4.5 60 plus 239 4.72 5.9 5.4 9.0 14.5 25.5 18.9 13.9 6.9 Vote Profile Liberal 322 4.93 4.3 2.8 8.8 15.3 28.2 20.5 15.5 4.7 Conservative 243 4.73 6.3 3.6 10.1 13.7 25.6 18.4 13.8 8.4 NDP 183 4.97 1.2 7.8 6.5 10.1 35.7 17.9 15.1 5.8 Bloc* 22 5.35 .0 3.2 .0 8.5 55.9 3.2 23.9 5.3 Green* 30 5.41 .0 .0 3.7 21.3 31.3 4.7 30.9 8.1 Other* 10 3.78 14.6 .0 22.5 26.3 28.5 8.1 .0 .0 Undecided 189 4.87 2.8 2.1 7.8 19.1 26.8 14.0 13.6 13.8 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 17
  • 55. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET As you know, the CRTC is an agency that regulates broadcasting and telephone services on behalf of the Canadian government. The following are some possible goals for the CRTC when it makes its decisions. Please tell me if these goals are very important, somewhat important, not really important or not at all important [randomize] Question 18 - The goal of providing consumers with the most value and best prices Total Very important Somewhat important Not really important Not at all important Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 66.1 26.2 3.8 3.1 .9 Atlantic 100 63.3 32.7 .8 2.5 .8 Quebec 250 65.1 27.9 3.0 2.7 1.2 Ontario 300 69.2 22.9 5.0 2.1 .9 Prairies 200 68.7 24.4 3.1 3.2 .6 British Columbia 150 60.0 28.0 5.6 5.7 .6 Gender Male 500 62.7 28.8 3.7 3.9 .9 Female 500 69.5 23.6 3.8 2.2 .8 Age 18 to 29 205 68.2 27.1 3.4 1.3 .0 30 to 39 169 67.7 24.4 2.7 5.2 .0 40 to 49 208 66.8 27.5 3.3 2.4 .0 50 to 59 178 65.4 26.7 4.1 3.0 .8 60 plus 239 63.1 25.2 5.0 3.6 3.0 Vote Profile Liberal 322 61.1 31.1 4.3 3.0 .4 Conservative 243 69.0 22.6 3.0 4.3 1.1 NDP 183 66.9 24.6 5.4 2.0 1.0 Bloc* 22 59.9 34.8 5.3 .0 .0 Green* 30 58.8 31.6 3.8 5.8 .0 Other* 10 62.5 22.7 14.8 .0 .0 Undecided 189 72.2 22.1 1.6 2.5 1.5 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 18
  • 56. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET As you know, the CRTC is an agency that regulates broadcasting and telephone services on behalf of the Canadian government. The following are some possible goals for the CRTC when it makes its decisions. Please tell me if these goals are very important, somewhat important, not really important or not at all important [randomize] Question 19 - The goal of ensuring there is enough competition in order to protect freedom of speech and democracy Total Very important Somewhat important Not really important Not at all important Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 66.9 24.8 4.0 2.0 2.2 Atlantic 100 62.1 33.6 1.7 1.8 .8 Quebec 250 67.6 24.8 4.1 1.8 1.6 Ontario 300 66.0 22.9 5.2 3.5 2.4 Prairies 200 67.4 24.5 4.1 .9 3.1 British Columbia 150 70.1 23.3 2.9 1.0 2.8 Gender Male 500 67.2 23.0 4.6 2.8 2.4 Female 500 66.6 26.6 3.5 1.2 2.1 Age 18 to 29 205 66.2 25.1 5.3 .0 3.4 30 to 39 169 64.4 29.5 3.3 2.9 .0 40 to 49 208 72.5 18.9 5.2 2.1 1.4 50 to 59 178 67.8 26.5 2.2 1.9 1.6 60 plus 239 63.8 25.3 3.7 3.1 4.0 Vote Profile Liberal 322 70.2 23.0 2.8 2.8 1.2 Conservative 243 66.3 23.2 5.8 2.4 2.4 NDP 183 67.6 23.9 4.4 1.6 2.5 Bloc* 22 64.4 15.1 17.0 .0 3.5 Green* 30 64.8 31.6 3.7 .0 .0 Other* 10 69.9 23.5 .0 .0 6.5 Undecided 189 61.9 31.1 2.2 1.2 3.6 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 19
  • 57. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET As you know, the CRTC is an agency that regulates broadcasting and telephone services on behalf of the Canadian government. The following are some possible goals for the CRTC when it makes its decisions. Please tell me if these goals are very important, somewhat important, not really important or not at all important [randomize] Question 20 - The goal of enabling Canadians from different regions and languages to know and understand each other Total Very important Somewhat important Not really important Not at all important Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 62.9 26.0 5.4 4.3 1.5 Atlantic 100 77.3 16.7 .0 5.9 .0 Quebec 250 61.0 29.0 6.3 2.1 1.5 Ontario 300 59.4 26.3 7.2 5.5 1.5 Prairies 200 71.8 19.9 1.9 4.6 1.7 British Columbia 150 51.3 34.5 8.2 3.9 2.1 Gender Male 500 59.5 26.9 6.4 5.1 2.0 Female 500 66.2 25.0 4.3 3.5 1.0 Age 18 to 29 205 68.1 21.4 5.2 3.0 2.2 30 to 39 169 66.8 22.0 6.5 4.0 .7 40 to 49 208 57.4 33.2 5.0 3.4 1.0 50 to 59 178 61.1 26.9 5.0 6.0 1.0 60 plus 239 61.7 25.8 5.2 5.2 2.2 Vote Profile Liberal 322 64.0 25.5 4.3 5.6 .5 Conservative 243 58.8 25.4 9.6 4.0 2.2 NDP 183 67.3 27.4 1.9 2.1 1.4 Bloc* 22 54.4 30.4 6.7 8.5 .0 Green* 30 57.4 42.6 .0 .0 .0 Other* 10 53.5 27.7 18.9 .0 .0 Undecided 189 64.2 23.0 4.9 5.1 2.8 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 20
  • 58. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET As you know, the CRTC is an agency that regulates broadcasting and telephone services on behalf of the Canadian government. The following are some possible goals for the CRTC when it makes its decisions. Please tell me if these goals are very important, somewhat important, not really important or not at all important [randomize] Question 21 - To protect Canadian culture and identity at a time of very strong American and global economic forces Total Very important Somewhat important Not really important Not at all important Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 59.2 30.1 5.0 4.3 1.4 Atlantic 100 64.6 27.1 3.9 2.7 1.7 Quebec 250 70.6 23.3 3.2 2.1 .8 Ontario 300 54.3 28.2 8.8 6.8 1.9 Prairies 200 55.1 37.4 3.1 3.7 .7 British Columbia 150 51.7 38.0 3.4 4.8 2.1 Gender Male 500 58.0 29.7 5.6 4.7 2.0 Female 500 60.3 30.6 4.3 3.9 .8 Age 18 to 29 205 54.6 34.0 6.4 2.9 2.2 30 to 39 169 65.6 23.4 4.0 7.0 .0 40 to 49 208 52.6 37.3 4.9 4.6 .5 50 to 59 178 58.0 30.7 5.6 3.8 2.0 60 plus 239 65.3 25.0 4.1 3.6 1.9 Vote Profile Liberal 322 61.9 27.9 6.6 2.9 .7 Conservative 243 48.2 38.3 5.8 6.4 1.3 NDP 183 67.0 27.7 3.3 1.6 .5 Bloc* 22 83.0 3.2 5.3 8.5 .0 Green* 30 67.7 30.4 1.9 .0 .0 Other* 10 45.4 47.2 .0 7.4 .0 Undecided 189 57.7 28.2 3.5 6.6 4.1 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 21
  • 59. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET As you know, the CRTC is an agency that regulates broadcasting and telephone services on behalf of the Canadian government. The following are some possible goals for the CRTC when it makes its decisions. Please tell me if these goals are very important, somewhat important, not really important or not at all important [randomize] Question 22 - The goal of encouraging more Canadian content in broadcasting Total Very important Somewhat important Not really important Not at all important Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 47.3 41.0 6.8 4.5 .3 Atlantic 100 54.9 33.8 7.8 3.5 .0 Quebec 250 59.2 34.6 4.6 1.0 .5 Ontario 300 45.3 39.3 9.3 5.4 .7 Prairies 200 36.0 52.9 5.2 6.0 .0 British Columbia 150 41.6 44.2 7.1 7.1 .0 Gender Male 500 44.9 41.0 8.5 5.1 .5 Female 500 49.8 41.1 5.2 3.9 .1 Age 18 to 29 205 43.4 48.4 5.9 2.2 .0 30 to 39 169 45.9 44.7 1.9 6.7 .7 40 to 49 208 47.8 36.5 10.3 5.4 .0 50 to 59 178 46.0 41.2 7.7 4.7 .4 60 plus 239 52.2 36.0 7.4 3.9 .6 Vote Profile Liberal 322 51.4 40.3 5.6 2.6 .0 Conservative 243 34.2 45.8 12.9 6.8 .3 NDP 183 54.7 35.8 4.5 4.4 .6 Bloc* 22 72.6 27.4 .0 .0 .0 Green* 30 70.5 23.7 .0 5.8 .0 Other* 10 45.4 47.2 7.4 .0 .0 Undecided 189 43.4 45.3 5.2 5.4 .7 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 22
  • 60. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Question 23 - On balance, do you think that there is a great deal of need, some need, not very much need or no need at all for the CRTC in Canada today? Total A great deal of need Some need Not very much need No need at all Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 44.1 41.3 6.4 3.6 4.6 Atlantic 100 50.4 36.5 4.1 4.9 4.1 Quebec 250 51.0 39.6 5.9 .9 2.6 Ontario 300 40.1 42.9 6.6 5.7 4.7 Prairies 200 36.4 46.6 6.2 3.4 7.4 British Columbia 150 46.7 37.2 8.6 3.0 4.4 Gender Male 500 42.8 42.7 6.6 4.3 3.6 Female 500 45.4 39.9 6.2 2.8 5.6 Age 18 to 29 205 36.5 50.4 7.1 .0 6.0 30 to 39 169 43.9 41.8 6.9 4.8 2.6 40 to 49 208 44.5 43.8 6.0 3.6 2.1 50 to 59 178 48.0 37.9 6.3 4.6 3.2 60 plus 239 47.6 33.6 5.9 4.9 8.0 Vote Profile Liberal 322 47.6 39.4 6.9 2.8 3.3 Conservative 243 33.4 48.3 6.2 7.0 5.1 NDP 183 57.5 30.6 6.1 3.1 2.7 Bloc* 22 61.4 13.1 19.1 .0 6.4 Green* 30 56.9 39.3 3.8 .0 .0 Other* 10 28.5 50.5 .0 .0 21.0 Undecided 189 35.7 49.3 5.3 2.0 7.7 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 23
  • 61. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Question 24 - As you may have heard, the Government of Canada has promised consumers greater flexibility and lower prices by allowing people to pick and pay for only the television channels they want. Do you think it is likely, somewhat likely, somewhat unlikely or unlikely that people’s monthly TV subscription fees will go down if this government policy is adopted Total Likely Somewhat likely Somewhat unlikely Unlikely Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 18.3 22.5 18.9 35.4 4.9 Atlantic 100 10.8 35.8 11.1 39.0 3.3 Quebec 250 14.9 25.6 34.9 18.3 6.3 Ontario 300 21.9 18.4 13.6 41.8 4.3 Prairies 200 20.3 24.9 14.1 36.8 3.9 British Columbia 150 19.0 13.6 14.8 46.6 6.0 Gender Male 500 19.0 21.3 20.7 34.5 4.5 Female 500 17.6 23.7 17.2 36.2 5.3 Age 18 to 29 205 17.2 33.6 17.5 24.3 7.4 30 to 39 169 21.0 20.1 25.4 31.3 2.2 40 to 49 208 18.3 22.2 21.7 34.6 3.2 50 to 59 178 19.7 17.7 17.0 41.7 3.8 60 plus 239 16.3 18.4 14.7 43.7 6.9 Vote Profile Liberal 322 15.2 28.0 17.1 36.3 3.4 Conservative 243 23.4 19.3 19.3 34.6 3.4 NDP 183 17.1 21.9 17.1 40.7 3.1 Bloc* 22 24.7 20.8 26.8 10.6 17.0 Green* 30 14.4 15.8 20.6 44.7 4.5 Other* 10 15.5 .0 30.1 47.1 7.4 Undecided 189 18.1 20.3 21.6 30.4 9.6 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 24
  • 62. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Question 25 - Major cable and satellite TV providers have advised the CRTC that allowing consumers to pick and pay for individual channels will not reduce consumer prices significantly. Who would you believe, the Government of Canada’s promise that the cost of TV will go down with the changes or the cable and satellite TV service providers who say that changes will not cut consumer prices significantly. Total The Government of Canada Cable and satellite TV service providers Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 24.0 62.2 13.9 Atlantic 100 19.2 71.9 8.9 Quebec 250 16.6 69.3 14.0 Ontario 300 27.3 58.6 14.1 Prairies 200 25.3 60.5 14.1 British Columbia 150 30.9 53.1 16.0 Gender Male 500 25.6 60.2 14.2 Female 500 22.3 64.2 13.5 Age 18 to 29 205 27.6 64.6 7.7 30 to 39 169 28.5 62.0 9.5 40 to 49 208 19.0 62.9 18.1 50 to 59 178 22.6 62.1 15.3 60 plus 239 23.0 59.6 17.5 Vote Profile Liberal 322 20.9 67.0 12.1 Conservative 243 30.5 54.4 15.1 NDP 183 21.2 66.6 12.3 Bloc* 22 28.6 53.0 18.4 Green* 30 18.6 67.8 13.6 Other* 10 22.2 70.4 7.4 Undecided 189 23.9 59.5 16.6 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 25
  • 63. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Question 26 - The CRTC is considering pick and pay and other sweeping changes to the Canadian television industry. Some say that the changes being considered may result in job losses throughout the TV industry and the closure of TV stations in smaller Canadian communities and the changes should not occur. Others say that even if jobs were lost and local TV stations were closed, it would be acceptable to make the changes if it meant lower costs to consumers. Which of the following statements is closest to your personal view? [ROTATE] Total Changes should not occur Changes are acceptable Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 41.0 43.1 15.9 Atlantic 100 40.8 40.4 18.7 Quebec 250 48.9 34.3 16.8 Ontario 300 39.0 47.4 13.6 Prairies 200 36.4 45.9 17.7 British Columbia 150 38.3 46.9 14.8 Gender Male 500 37.6 44.3 18.1 Female 500 44.5 41.8 13.7 Age 18 to 29 205 44.2 43.5 12.2 30 to 39 169 40.0 50.0 10.0 40 to 49 208 42.3 41.3 16.4 50 to 59 178 40.0 42.6 17.4 60 plus 239 38.6 39.7 21.7 Vote Profile Liberal 322 43.3 44.1 12.7 Conservative 243 34.4 49.7 15.9 NDP 183 49.1 37.1 13.7 Bloc* 22 32.2 42.4 25.4 Green* 30 54.0 29.3 16.7 Other* 10 21.3 71.6 7.1 Undecided 189 37.8 39.4 22.7 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 26
  • 64. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET As you may know, the CRTC requires broadcasters and cable and satellite TV providers to contribute financially to the production of Canadian TV programs. Do you agree, somewhat agree, somewhat disagree or disagree with the following statements [randomize] Question 27 - Foreign companies broadcasting in Canada should not be required to financially contribute to help support new Canadian programming Total Agree Somewhat agree Somewhat disagree Disagree Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 18.5 13.2 13.4 51.6 3.3 Atlantic 100 16.3 11.7 7.9 59.2 4.9 Quebec 250 13.7 16.0 13.4 54.6 2.2 Ontario 300 20.6 13.9 16.1 46.3 3.1 Prairies 200 21.8 14.2 12.3 48.9 2.8 British Columbia 150 19.2 6.9 12.9 55.9 4.9 Gender Male 500 18.5 13.1 13.9 51.3 3.2 Female 500 18.5 13.3 12.8 52.0 3.4 Age 18 to 29 205 15.8 18.2 18.6 45.3 2.1 30 to 39 169 19.4 11.7 15.3 49.1 4.5 40 to 49 208 15.3 14.9 12.9 54.8 2.1 50 to 59 178 21.4 10.4 9.2 55.9 3.1 60 plus 239 20.6 10.6 11.1 52.9 4.7 Vote Profile Liberal 322 18.6 15.2 16.5 48.1 1.6 Conservative 243 21.4 13.5 13.4 50.5 1.2 NDP 183 11.3 12.3 11.2 62.2 3.0 Bloc* 22 15.4 3.2 22.3 59.0 .0 Green* 30 8.8 20.7 5.8 52.2 12.5 Other* 10 14.8 30.1 18.9 36.3 .0 Undecided 189 23.6 9.3 10.1 48.8 8.3 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 27
  • 65. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET As you may know, the CRTC requires broadcasters and cable and satellite TV providers to contribute financially to the production of Canadian TV programs. Do you agree, somewhat agree, somewhat disagree or disagree with the following statements [randomize] Question 28 - My impression of Netflix [Netflix or Canal+ in QC] would be more positive if they financially contributed to help support the production of new Canadian TV programs as part of their activity in Canada Total Agree Somewhat agree Somewhat disagree Disagree Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 49.2 19.9 5.8 15.6 9.5 Atlantic 100 59.6 7.3 6.6 15.4 11.1 Quebec 250 52.4 22.6 4.2 10.1 10.8 Ontario 300 48.5 17.6 7.9 18.3 7.7 Prairies 200 45.6 23.2 4.5 17.9 8.8 British Columbia 150 43.1 23.8 5.8 16.7 10.6 Gender Male 500 48.5 19.6 7.2 17.0 7.8 Female 500 49.9 20.2 4.5 14.2 11.2 Age 18 to 29 205 42.5 29.1 10.3 15.0 3.2 30 to 39 169 51.0 17.7 5.3 17.9 8.1 40 to 49 208 53.7 17.9 4.2 17.2 7.0 50 to 59 178 48.0 18.7 6.0 16.6 10.8 60 plus 239 50.7 16.0 3.7 12.5 17.1 Vote Profile Liberal 322 49.5 20.2 6.8 15.5 8.0 Conservative 243 42.8 20.3 5.4 21.6 9.8 NDP 183 62.0 18.7 4.7 7.1 7.6 Bloc* 22 55.6 30.8 .0 7.0 6.7 Green* 30 65.2 16.5 2.3 7.9 8.1 Other* 10 8.1 35.7 26.9 21.8 7.4 Undecided 189 43.3 18.4 6.0 18.2 14.1 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 28
  • 66. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET As you may know, the CRTC requires broadcasters and cable and satellite TV providers to contribute financially to the production of Canadian TV programs. Do you agree, somewhat agree, somewhat disagree or disagree with the following statements [randomize] Question 29 - Foreign companies that broadcast TV programming into Canada over the Internet should be subject to the same rules as Canadian companies that broadcast TV programs by cable, satellite or over the air Total Agree Somewhat agree Somewhat disagree Disagree Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 67.8 12.3 3.9 12.0 3.9 Atlantic 100 69.0 9.6 3.3 15.7 2.4 Quebec 250 74.5 10.8 3.9 9.6 1.1 Ontario 300 66.1 14.5 2.7 12.4 4.3 Prairies 200 69.1 13.5 4.4 8.7 4.4 British Columbia 150 57.7 10.9 6.0 17.5 7.9 Gender Male 500 64.5 12.5 4.5 14.9 3.6 Female 500 71.2 12.2 3.3 9.2 4.1 Age 18 to 29 205 57.7 17.5 6.6 14.6 3.7 30 to 39 169 66.7 10.5 6.4 13.8 2.6 40 to 49 208 70.1 13.0 2.8 12.6 1.6 50 to 59 178 71.4 11.4 2.2 11.9 3.1 60 plus 239 72.8 9.4 2.1 8.3 7.5 Vote Profile Liberal 322 67.6 13.6 6.1 9.1 3.7 Conservative 243 67.9 15.2 1.2 12.9 2.7 NDP 183 70.4 10.3 3.5 11.8 3.9 Bloc* 22 76.1 6.7 11.9 5.3 .0 Green* 30 74.6 13.7 8.0 3.7 .0 Other* 10 37.1 .0 .0 55.5 7.4 Undecided 189 65.3 9.5 2.5 16.1 6.6 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 29
  • 67. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Do you agree, somewhat agree, somewhat disagree or disagree with the following statements [randomize] Question 30 - Now that virtually all private news media in Canada are owned by only a few large corporations it is more important than ever to have a strong and vibrant CBC Total Agree Somewhat agree Somewhat disagree Disagree Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 71.7 14.6 2.6 9.5 1.6 Atlantic 100 79.4 8.3 2.3 6.8 3.2 Quebec 250 76.2 15.5 1.5 5.6 1.2 Ontario 300 65.8 18.7 3.9 10.6 1.0 Prairies 200 69.0 13.4 2.6 13.8 1.1 British Columbia 150 74.1 11.0 1.6 10.1 3.1 Gender Male 500 67.9 15.2 2.8 12.3 1.7 Female 500 75.4 14.0 2.3 6.8 1.5 Age 18 to 29 205 74.1 15.3 2.0 7.3 1.3 30 to 39 169 74.8 11.5 2.7 9.6 1.4 40 to 49 208 69.2 21.2 2.7 6.0 1.0 50 to 59 178 67.3 15.3 3.9 13.2 .4 60 plus 239 72.8 10.0 1.9 11.8 3.5 Vote Profile Liberal 322 79.2 13.6 1.0 5.6 .6 Conservative 243 54.4 18.5 6.1 19.7 1.2 NDP 183 83.4 8.9 .6 5.6 1.4 Bloc* 22 88.1 8.5 .0 3.5 .0 Green* 30 74.5 25.5 .0 .0 .0 Other* 10 46.1 18.9 13.7 21.3 .0 Undecided 189 68.4 15.8 2.7 8.5 4.6 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 30
  • 68. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Do you agree, somewhat agree, somewhat disagree or disagree with the following statements [randomize] Question 31 - As Canada's economic ties with the United States increase, it is becoming more important to strengthen Canadian culture and identity Total Agree Somewhat agree Somewhat disagree Disagree Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 68.2 17.8 4.3 8.3 1.4 Atlantic 100 69.7 16.5 4.9 6.5 2.5 Quebec 250 76.4 12.8 4.3 5.0 1.5 Ontario 300 60.2 21.9 5.8 10.4 1.7 Prairies 200 68.2 19.5 2.8 8.2 1.3 British Columbia 150 69.5 16.3 2.6 11.2 .3 Gender Male 500 63.5 19.0 6.1 10.0 1.3 Female 500 72.8 16.5 2.4 6.7 1.6 Age 18 to 29 205 65.5 24.5 4.8 4.3 .9 30 to 39 169 69.4 18.1 4.0 8.5 .0 40 to 49 208 66.5 20.2 4.7 6.5 2.1 50 to 59 178 65.3 17.2 5.3 12.2 .0 60 plus 239 73.2 10.1 2.8 10.5 3.4 Vote Profile Liberal 322 70.9 19.7 2.8 6.1 .4 Conservative 243 55.4 20.0 9.4 13.3 1.9 NDP 183 74.9 16.7 4.2 4.2 .0 Bloc* 22 70.8 3.2 13.8 12.3 .0 Green* 30 71.7 13.2 .0 12.8 2.3 Other* 10 64.9 20.3 .0 14.8 .0 Undecided 189 72.8 15.0 .0 8.2 4.1 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 31
  • 69. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Do you agree, somewhat agree, somewhat disagree or disagree with the following statements [randomize] Question 32 - The CBC plays an important role in strengthening Canadian culture and identity Total Agree Somewhat agree Somewhat disagree Disagree Unsure/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 69.8 18.2 2.2 7.9 1.9 Atlantic 100 72.8 19.1 .8 7.3 .0 Quebec 250 76.5 15.5 2.5 4.0 1.5 Ontario 300 65.0 21.1 3.0 7.9 3.0 Prairies 200 66.9 16.4 2.2 12.0 2.5 British Columbia 150 70.0 18.8 1.0 9.2 1.0 Gender Male 500 66.4 19.1 3.4 9.9 1.1 Female 500 73.2 17.3 1.0 5.8 2.7 Age 18 to 29 205 68.3 22.1 4.3 3.4 1.9 30 to 39 169 70.0 16.3 1.9 9.0 2.7 40 to 49 208 73.9 16.7 1.0 5.4 3.0 50 to 59 178 67.5 19.7 2.0 9.4 1.4 60 plus 239 69.1 16.4 1.8 11.9 .8 Vote Profile Liberal 322 75.0 16.0 2.7 5.1 1.2 Conservative 243 56.2 21.8 4.9 15.4 1.7 NDP 183 74.7 17.3 .8 6.9 .3 Bloc* 22 84.8 15.2 .0 .0 .0 Green* 30 84.7 9.5 .0 .0 5.8 Other* 10 46.1 40.0 .0 13.9 .0 Undecided 189 70.8 18.9 .0 5.6 4.7 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 32
  • 70. 2014-564A – FRIENDS OF CANADIAN BROADCASTING – STAT SHEET Question 33 - Assume for a moment that your federal Member of Parliament asked for your advice on an upcoming vote in the House of Commons on what to do about CBC funding. Which of the following three options would you advise him/her to vote for? Total Increase funding for the CBC from current levels Maintain funding for the CBC at current levels Decrease CBC funding from current levels Don't know/No opinion (unprompted) Responses Percentage Percentage Percentage Percentage Region Canada Weeks 2014-08 1000 40.5 45.5 9.7 4.4 Atlantic 100 39.8 46.3 8.9 5.0 Quebec 250 47.8 41.6 6.7 3.9 Ontario 300 34.0 51.0 11.7 3.3 Prairies 200 37.8 44.7 12.3 5.3 British Columbia 150 45.0 41.2 7.7 6.0 Gender Male 500 37.0 46.4 11.8 4.7 Female 500 43.9 44.5 7.5 4.1 Age 18 to 29 205 33.4 55.9 4.3 6.4 30 to 39 169 39.0 47.5 7.0 6.6 40 to 49 208 42.4 48.1 6.9 2.6 50 to 59 178 43.0 41.0 13.0 3.0 60 plus 239 44.0 36.0 16.1 3.8 Vote Profile Liberal 322 45.9 44.5 6.9 2.7 Conservative 243 25.3 51.1 20.8 2.8 NDP 183 54.4 38.7 5.6 1.3 Bloc* 22 42.3 43.9 5.3 8.5 Green* 30 42.3 47.2 .0 10.5 Other* 10 21.1 42.1 36.8 .0 Undecided 189 37.5 46.5 4.8 11.1 *Caution - small sample size Random telephone (land + cell) survey (using live agents) of 1,000 Canadians conducted between August 16th and 25th, 2014. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 33
  • 71. Questionnaire 38
  • 72. 2014-564 FCB Hello, my name is ____________ from Nanos Research. We’re conducting a short XX to XX minute public opinion survey on broadcasting issues. We are not trying to sell anything and your responses will be strictly confidential. I was hoping you could share your opinions and answer a couple of questions? A. First of all, are you eligible to vote? (i.e. 18 and over, Canadian Citizen)  Yes  No (ask if there is anyone else eligible to vote at home) B. Do you or does anyone in your immediate family, work in any of the following occupations?  Market research firm  TV, radio or news media  Political party  Advertising company If “yes” to any of the above occupations, not planning to vote or ineligible to vote-thank & terminate. 1. What is your most important NATIONAL issue of concern? [UNPROMPTED] Healthcare ............................................. 1 Education .............................................. 2 Jobs/economy ...................................... 3 Crime ..................................................... 4 Debt/deficit .......................................... 5 High taxes ............................................. 6 Gas prices .............................................. 7 Environment ......................................... 8 Homeless ............................................... 9 Unsure ................................................... 10 Other ...................................................... 11 2. For those parties you would consider voting for FEDERALLY, could you please rank your top two local party preferences? [UNPROMPTED] Rank Liberal _____ [Skip to Q4] Conservative _____ [Skip to Q4] NDP _____ [Skip to Q4] Bloc _____ [Skip to Q4] Green _____ [Skip to Q4] Other _____ [Skip to Q4] Undecided _____ [Go to Q3] FILENAME: 2014-564 FCB - Questionnaire - FINAL - ENG - For Report PAGE: 1 DATE: 08/28/14 11:30 AM
  • 73. 2014-564 FCB 3. Are you currently leaning towards any particular FEDERAL party, and if you are, which party would that be? [UNPROMPTED] Leaning Liberal .................................... 1 Leaning Conservative ......................... 2 Leaning NDP ........................................ 3 Leaning Bloc ......................................... 4 Leaning Green ...................................... 5 Leaning other ....................................... 6 Still undecided ..................................... 77 4. As you may know Justin Trudeau is the leader of the federal Liberal party, Stephen Harper is the leader of the Conservative Party of Canada, Mario Beaulieu is the leader of the Bloc Quebecois, Thomas Mulcair is the leader of the federal NDP and Elizabeth May is the leader of the federal Green Party. Of the current federal political party leaders, could you please rank your top two current preferences for Prime Minister? [FIRST RANKED RESPONSE] Rank Justin Trudeau _____ Stephen Harper _____ Thomas Mulcair _____ Mario Beaulieu _____ Elizabeth May _____ Unsure _____ [Unprompted] Our next few questions are about Canadian television. 5. If you could choose, which one of the following would you most prefer? [RANDOMIZE] To have the quality of existing programs improved .................................................................... 1 To get more channels on your TV ........................... 2 Have popular programs aired more often ............. 3 Combinations [Unprompted] .................................. 4 No opinion [Unprompted] ....................................... 77 6. Who is most responsible for ensuring Canadian programming and content on television and radio is protected? [RANDOMIZE] Canadian Radio-television and Telecommunications Commission – also known as the CRTC ............................. 1 TV and Radio networks ...................... 2 Federal government ............................ 3 Cable and satellite companies ............ 4 Unsure/No opinion ............................ 77[Unprompted] Is it important, somewhat important, not really important or not at all important to you to have the following types of Canadian created content on TV? [RANDOMIZE] 7. Drama and comedy 8. Sports 9. Documentary 10. Public Affairs 11. Local News FILENAME: 2014-564 FCB - Questionnaire - FINAL - ENG - For Report PAGE: 2 DATE: 08/28/14 11:30 AM

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