ANALYSIS OF POP
GENRE
Genre
DEFINITION
Pop music (a term that originally derives from an abbreviation of "popular")
is a genre of popular music, which...
Pop
Boybands: Boybands are very common within the pop genre, and with the boyband
label comes the stereotypical convention...
ONE DIRECTION- WHAT
MAKES YOU BEAUTIFUL
The first music video which I am analysing from
the pop genre is One Direction’s ‘...
Representing the band as having fun and being content with life is
something which is very important to a pop video becaus...
KATY PERRY- I KISSED A
GIRLKaty Perry is an American pop artist who after establishing a career for
herself as gained the ...
As it is important for Katy to establish her brand image and create a reputation, it was interesting to see the frequent
u...
LADY GAGA- APPLAUSE
Lady Gaga is classed as a controversial artist within the pop genre, and often pushes the boundaries t...
9
A very well polished and perfected dace routine is also the centre of this music video with Lady Gaga being the
dominant...
of 9

Pop genre analysis

Pop genre analysis
Published on: Mar 4, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Pop genre analysis

  • 1. ANALYSIS OF POP GENRE Genre
  • 2. DEFINITION Pop music (a term that originally derives from an abbreviation of "popular") is a genre of popular music, which originated in its modern form in the 1950s, deriving from rock and roll. The terms "popular music" and "pop music" are often used interchangeably, even though the former is a description of music which is popular (and can include any style). (http://en.wikipedia.org/wiki/Pop_music)
  • 3. Pop Boybands: Boybands are very common within the pop genre, and with the boyband label comes the stereotypical conventions such as: -Songs: ballads, love songs, upbeat happy songs -Shirts off and focus on the attractive members/lead singer of the band -Stereotypical location used is the beach -Shown to be having a good time. Love: A very common theme used within pop music videos is love, which is emphasised by the love interests that are made known in a typical pop video. The stereotypical love structure is a boy/girl relationship with the emphasis being on one gender trying to win the affection of the other gender. Setting: Elaborate setting is used within pop videos with some of the main stereotypical settings being: mansions, beaches Clothing: The clothing/costumes used in pop videos vary from artist to artist, however, they always tend to follow the fashionable mainstream outfits that are in society. Content: -The content of a pop music video varies from each artist, however, they are typical portrayed as being happy, whilst also enjoying and being content with life. -Lyrics are normally based upon and around love and relationships. -All seems happy with the world, artist seems content. Editing/Colours: -Colours are normally bright and bold to reflect the positive happy vibe; peppy colours. -High Key lighting Audience: The audience for pop music videos tends to be teenagers because they feel a sense of relatability from the partying and enjoyment. Artist representation: -Artists are portrayed in a very sexual and seductive way to symbolise their sex symbol. -Make up is used as a tool to express the artist feelings whilst also the stereotypical use of standard makeup. – This is only a recent development however, as 10 years ago, natural beauty and less extreme hair and makeup was dominant. Camera Shots: -A lot of close ups of the artists faces are used as well as mid-shots to show the artist off and promote them. -Long shots are frequently used to show the dancing and partying scenes. Gender and Age Representations: -Actors in the videos are typically young and have the ‘appeal’ to the younger target audience -Although both males and females are represented there is more focus on women being as ‘objects’.
  • 4. ONE DIRECTION- WHAT MAKES YOU BEAUTIFUL The first music video which I am analysing from the pop genre is One Direction’s ‘What Makes You Beautiful’. One Direction are a boyband consisting of 5 boys, and What Makes You Beautiful (WMYB from now onwards) was there first single. WMYB displays many of the pop genre conventions, with One Direction as a boyband being the first and main convention fulfilled. Location for any pop music video is very important, and WMYB abides by the stereotype of an exotic beach location. The establishing shot of WMYB is of the beach, which immediately establishes the genre of the music Artist representation is something which is very important within any music video, and WMYB focuses on the band a lot. The use of close ups on the band highlights them as an image of ‘5 teenage boys’, which appeals to their target audience of teenagers and especially girls. The close ups and mid-shots reveal their clothing, which in this case is a white shirt and summer trousers- which is very typical of a pop music video as they are trying to establish the ‘fun’ factor that their artists are representing. Furthermore, there is a master shot which shows the band in the sea topless, which initially emphasises how ‘fun’ the band are and how ‘happy’ and ‘content’ they are with life, and then it also plays upon one of the stereotypes of typical
  • 5. Representing the band as having fun and being content with life is something which is very important to a pop video because they want to show their artists as having fun and being happy people. A lot of shots are focused on the band playing guitars, football, having BBQ’s, laughing and chatting. This highlights how fun the band are and therefore shows how content they are with life. The mise-en-scene is very minimalistic with the location being on a beach and so therefore using natural lighting which is bright and reflective of the ‘happy artist’ image because there is not a cloud in the sky and is all sunny- reflecting how life is sunny and not cloudy.Love interests are something which are very popular within music videos, and in the WMYB video the love interests are focused on a lot as well- there are a number of shots used to highlight the females. To begin with a master shot is used to show the females in a car where they are represented as having fun and being happy. The females themselves are the typical ‘model’ figure which is a stereotype of music videos where they show the ‘pretty’ females as the desired love interest. Close ups are further used to emphasise the beauty that these girls have, and to highlight what the boys are looking at. Additionally, there is also a mid-shot of one of the girls with who is classed as the lead member, Harry Styles. This mid-shot is important because it shows how the main boy has this love interest with the pretty female girl, which is the typical structure for a pop music video.
  • 6. KATY PERRY- I KISSED A GIRLKaty Perry is an American pop artist who after establishing a career for herself as gained the label as ‘pop princess’. I Kissed a Girl was one of Katy’s first songs, and therefore first music videos so does show a huge contrast in her music videos now, which evidentially have much more budget for them. Artist image was very important for Katy within this music video as this established her as an artist. The video heavily includes a lot of close up shots of Katy’s face and of different parts of her body, for example, the camera lingers on her legs, bum and boobs. This supports Mulvey’s theory of the women being for the pleasure of men because it suggests that Katy has done this to appeal to a male audience and therefore ‘pleasure’ them like in Mulvey’s theory. The outfits that she is wearing are very revealing and emphasise particular parts of her body such as legs, bum and boobs. This shows again the parts of the body which males tend to obsess over and therefore gives Katy not only the pop princess reputation but the reputation of a sex symbol which will increase her sales.
  • 7. As it is important for Katy to establish her brand image and create a reputation, it was interesting to see the frequent use of long shots to show how Katy is having fun with her friends, which also heightens the sense of relatability between her and her target audience which is teenage girls because everyone can relate to having fun. The long shots show Katy in a party environment, having pillow fights and overall having fun. Although it shows the party environment it also further emphasises the ‘sexiness’ of the video because the other actors, who are all young and female, are all in revealing clothing and their body parts emphasised. The colours within the music video are very bright and ‘peppy’ which instantly establishes the pop genre and this is supported with the location which seems like a very well detailed house with lots of materialistic items in the angle of shots. The content of the music video links with the lyrics of the song; the love interest however is more controversial and explored. Stereotypically, there would be a male love interest for Katy, however, she opted to focus on a more explored theme where she is saying that she “Kissed a girl and she liked it” which is focusing more on the issue of homosexuality averse to typical heterosexual love interests which are portrayed in music videos. This would have opened up Katy’s target audience because people who were also young like the actors and Katy and who were ‘experimenting’ would be able to relate
  • 8. LADY GAGA- APPLAUSE Lady Gaga is classed as a controversial artist within the pop genre, and often pushes the boundaries to what is included in her music video. The clothing and make up that is used within Lady Gaga videos is that of a standard which is very wacky and ‘different’. This promotes her as an artist and gives her the unique selling point of being different to other pop artists such as Katy Perry. The close ups within the video emphasises the use of wacky hair and make up that Lady Gaga has used. Although Lady Gaga already brings a different style of music videos to the pop genre, she still subjects herself to the males in her videos, which again supports the Mulvey theory of women being there for the males enjoyment. Close up of Lady Gaga in a very skimpy lingerie outfit and mid-shots of her dancing on a males knee shows how she is trying to promote herself to the male audience as again, a ‘sex symbol’.
  • 9. 9 A very well polished and perfected dace routine is also the centre of this music video with Lady Gaga being the dominant dancer and leading all of the other dancers in the music video. A dance routine is at typical convention of a pop music video, and a lot of long shots and mid-shots have been used to highlight this dance routine, which contains a lot of sexual dance moves and has all the young females including Lady Gaga in very revealing outfits. As the dance routine focuses on Lady Gaga it is obvious that she is the main attraction within this music video, and the video’s purpose is not only to provide a visual to the song, but is there to promote Lady Gaga as an artist herself.