Massive Open Online Courses (MOOCs) 2.0: A Market in
the Making
Gary W. Matkin, University of California, Irvine
Dean, Con...
UC Irvine’s Experience with MOOCs
 15 MOOCs enrolling over 750,000
 2 of first 5 ACE accredited Coursera courses
 First...
UC Irvine’s Involvement in Open Education
 Opened UCI OCW in November 2006
 Currently offers 82 open courses, over 800 v...
The Supply of OER Is Huge And Growing
OEC
• 280 Members
• Over 30,000
Courses
YOU
TUBE
• Over 700,000
videos on Education
...
M O O C S
Stanford
Low Cost
Higher
Education
OER
Governing
Boards
Legislatures
Fed. Gov’t
University


Setting the Conte...
The Trough of Disillusionment
 Involvement in MOOCs became a symbol of being “in the
game”
 UVA
 Jump on the train
 Initial hype, concern, vs. troug...
Early MOOC Provider Business Models
 Entrance Fees (EdX)
 Fees for certification
 Fees for academic credit
 Fees for e...
1. Gain positive attention
2. Attract and serve students
3. Create a position for innovation readiness
4. Symbolize innova...
Emerging MOOC Provider Business Models
 Expanded certification revenue
 Added certification levels
 Move from individua...
Emerging University MOOC Business Models
 Marketing for fee based programs
 Evaluation/certification fees
 MOOC provide...
Recap
 MOOC business models are changing rapidly both
for MOOC providers and universities
 MOOC providers currently prov...
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NACUBO 2014

This presentation outlines the University of California, Irvine's experiences with Massive Open Online Courses (MOOCs).
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - NACUBO 2014

  • 1. Massive Open Online Courses (MOOCs) 2.0: A Market in the Making Gary W. Matkin, University of California, Irvine Dean, Continuing Education, Distance Learning and Summer Session NACUBO Scaling New Heights Annual Meeting, July 17-19, 2014
  • 2. UC Irvine’s Experience with MOOCs  15 MOOCs enrolling over 750,000  2 of first 5 ACE accredited Coursera courses  First course sequence on Coursera, Virtual Teacher, enrolling 53,000, completing over 4,000  Waking Dead MOOC with AMC
  • 3. UC Irvine’s Involvement in Open Education  Opened UCI OCW in November 2006  Currently offers 82 open courses, over 800 video lectures  Over 100,000 viewers on YouTube channel per month  Serves deserving audiences  Incorporates unique features  Open Chemistry  MOOCs (Coursera, Canvas)  Gary Matkin served as treasurer of the Open Education Consortium (OEC)  Larry Cooperman serves as president of the OEC
  • 4. The Supply of OER Is Huge And Growing OEC • 280 Members • Over 30,000 Courses YOU TUBE • Over 700,000 videos on Education channel iTunes U • Over 500,000 courses/learning materials OER
  • 5. M O O C S Stanford Low Cost Higher Education OER Governing Boards Legislatures Fed. Gov’t University   Setting the Context for a MOOC Strategy
  • 6. The Trough of Disillusionment
  • 7.  Involvement in MOOCs became a symbol of being “in the game”  UVA  Jump on the train  Initial hype, concern, vs. trough of disillusionment, but steady proliferation of organizations and MOOCs  Inappropriate metrics, criticizing MOOCs for what they are not or what they might be  Credit  Shift from degree courses to CE, shift from single course to course sequence  Large % of international and well educated students  Multiple levels of engagement in same course Dynamics
  • 8. Early MOOC Provider Business Models  Entrance Fees (EdX)  Fees for certification  Fees for academic credit  Fees for employee recruitment  Fees for platform use  Licensing fees for university content  Serving corporations in the CE market
  • 9. 1. Gain positive attention 2. Attract and serve students 3. Create a position for innovation readiness 4. Symbolize innovation 5. Provide opportunities for research on learning and improvement 6. Fulfill public service roles 7. Can serve deserving audiences (alumni, lay public) 8. Inform course authorship and design 9. Put instruction on the "train" Early Value Proposition to Universities
  • 10. Emerging MOOC Provider Business Models  Expanded certification revenue  Added certification levels  Move from individual courses to course sequences  Corporate service  Referral fees (marketing)  Platform enhancement strategies (hosting fees)
  • 11. Emerging University MOOC Business Models  Marketing for fee based programs  Evaluation/certification fees  MOOC provider/Corporate alliances
  • 12. Recap  MOOC business models are changing rapidly both for MOOC providers and universities  MOOC providers currently provide market opportunities for universities willing to adjust  Open education is here to stay and will disrupt higher education  All major universities will have to be both creators and suppliers of open education  MOOCs and open education will disrupt university continuing education the most