Press Releases<br />from story to distribution<br />
About this presentation<br /><ul><li>Who is Cathy Watson?
 What is a press release?
 What is newsworthy?
 Tips for writing a press release.
 Distribution – who will be interested?</li></li></ul><li>Who is Cathy Watson?<br />
What is a press release?<br />To an organisation:<br />Free publicity<br />Profile raising<br />Informing<br />Reaching ne...
What is newsworthy?<br />Potentially:<br />New – company, product, premises<br />Research results<br />Takeover<br />Case ...
Tips for writing a release<br />Get to the point quickly<br />Pyramid writing<br />Use short paragraphs and sentences<br /...
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Press releases - from story to distribution

Cathy Watson's Women in Media presentation on PR - from Story to Distribution
Published on: Mar 4, 2016
Published in: Business      News & Politics      
Source: www.slideshare.net


Transcripts - Press releases - from story to distribution

  • 1. Press Releases<br />from story to distribution<br />
  • 2. About this presentation<br /><ul><li>Who is Cathy Watson?
  • 3. What is a press release?
  • 4. What is newsworthy?
  • 5. Tips for writing a press release.
  • 6. Distribution – who will be interested?</li></li></ul><li>Who is Cathy Watson?<br />
  • 7. What is a press release?<br />To an organisation:<br />Free publicity<br />Profile raising<br />Informing<br />Reaching new customers<br />To a journalist:<br />Spam<br />Advertising<br />Space filler<br />Source of news<br />Introduction to company<br />
  • 8. What is newsworthy?<br />Potentially:<br />New – company, product, premises<br />Research results<br />Takeover<br />Case studies<br />Major contract<br />Appointments<br />News of the moment<br />More subtly:<br />Sponsorship<br />Fund-raising<br />Charity work<br />Community work<br />Staff achievements<br />By products<br />
  • 9. Tips for writing a release<br />Get to the point quickly<br />Pyramid writing<br />Use short paragraphs and sentences<br />Keep punctuation and capital letters to a minimum<br />Include what, where, when, how and why<br />Full people details – who might know them?<br />Contact details<br />Send in body of email<br />Head and shoulders pictures<br />Be prepared to react quickly to help journalists<br />
  • 10. Distribution<br />Your own website<br />Links from Facebook, Twitter, LinkedIn<br />Newsletter, e-newsletter<br />Local newspapers/websites<br />Press release sites<br />Specialist publications<br />Other selected newspapers/magazines<br />
  • 11. Remember<br />The people most interested in your news will be your own customers, suppliers and staff. Don’t rely on other people to tell them.<br />Consider publicity in newspapers, magazines, on radio and TV a bonus.<br />Keep the media in touch with your progress<br />
  • 12. Thank you<br />Thank you for listening<br />Any questions?<br />

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