Short Shots: The Press Release
When should you send out a press release? How do you write one? Are they even necessary? Watch this short tutorial on short shots- the press release!
Published on: Mar 4, 2016
Transcripts - Short Shots: The Press Release
Write a Press Release for Your Business
Offered by April Brewster Smythe©2012
Before an event unique to your
business takes place!
If an employee or company
initiative will impact the
When a journalist thinks the
reading public will want to know!
Fashion an attention getting, sticky
Create a short, 1-2 paragraph blurb
that will hook reporters or readers –
and give them a hint of the big news!
Use specific keywords
Build 3-4 chunky paragraphs that
detail the announcement
Include a link to the specific
landing page on the website of
Distribute the press release online by
using PRWEB, PRNewswire, Business
Wire –try to stagger dates of release.
Search engines will exclude replicates.
If your site has a blog, insert the press
release as a post and distribute through
Journalists and bloggers may pick up
the story of your release if it is
relatable- make this stress-free!
Don’t forget to add #30 at the end of
your press release.
More help? contact April Brewster
1. Use Google Alerts to find out
when a press release is utilized
2. Trace conversions from press
release landing pages. If you do
not insert a landing page, track link
to site ( a lot more difficult to do!)
3. Watch multiple search engines
Now, it is time to check out a
sample press release. The steps
have been explained to you and I
have also supplied ways to
distribute your press release and
For further inspiration check out
this sample press release!
Good Luck! ©April Brewster