NANO
THE PEOPLE’S CAR…..
AMBRISH
SREERAM
CHARAN
NASEER
OOHA SREE
SHIVA
VAMSEE
SEEDS OFDREAM
I observed families
riding on two-wheeler
thefather driving the
scooter, hisyoung kid
standing in front of
h...
History
Tata group was founded by JAMSHEDJI TATA in 1945.
Formerly known as TELCO (Tata Engineering & Locomotive
Company...
TELCOto TATA MOTORS:
• TELCO changed into TATA MOTORS in
2003.
• Most successful Experiment in 2005- TATA
ACE
• Jaguar and...
Plants
Jamshedpur:- Truck Factory, Engine
Factory, Cab & Cowl
Factories.
Pune:- Production Engineering Division,
press too...
Work
Specializations
Passenger & Utility Vehicles:- Tata Sumo,Tata Safari,Tata Indica,
Tata Indigo, Tata Marina,
Tata Wing...
Concept Vehicles:- Aria Roadster, Aria Coupe, Tata Indiva,
Tata Xover, Tata Prima.
Military vehicles:- Tata LSV, Tata 2 St...
NANO DC
Idea Screening
A four wheeled open car with safety side bars?
Rolled up Plastic curtains in place of windows?
VENDORS
“Most admired by our
customers, employees,
business partners and
shareholders for the
experience and value
they enjoy from...
Launch of TATA Nano 2009
A Promise
is
A Promise
– Ratan Tata
TATA- management Thinking and Acting leads to employee
Thinking and Acting.
Competitors
o Present nearestPresent nearest
rivalsrivals
o
• 1. Maruti Alto 800
Price: 2.44 - 3.56 lakh
Mileage: 22.74 Km...
Comparison in engines and capacity
TATA NANO Maruti ALTO 800 Hyundai Eon
•0.6 litre capacity engine,
•Four valved.
•Two cy...
Competitors
• 1.Tata Indica V2
Price: 3.99 - 4.33 lakh
Mileage: 17.88 kmpl
• 2.Tata Venture
Price: 4.57 - 5.34 lakh
Mileag...
Competitors
Present nearest
rivals
Future competitorFuture competitor
Engine
600cc petrol car.
Petrol mileage-15kmpl.
Dies...
Marketing Mix
Marketing Strategies.
• Online Marketing
• Offline Markting
For marketing strategy Tata
had use conventional media in
an ...
Online Marketing
The major sections of the site are:The major sections of the site are:
a.a. Galary (both pictures and vid...
Online Marketing
 FacebookFacebook
 BlogBlog
 OrkutOrkut
 YouTubeYouTube
Online
Social MediaSocial Media
Nano Game
DC
Online Marketing
The game byThe game by zapakzapak was a great move towas a great move to
spread word about the car.spread...
Offline Marketing
OfflineOffline
Print Media
Collaborations: Tata partnered with a few banks for
releasing application fo...
Offline Marketing
Offline
Print MediaPrint Media
 The grand RelaunchingThe grand Relaunching
ceremony of Tata Nano wascer...
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
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NANO CASE STUDY PRESENTATION

IT IS GOOD TO THIS PPT
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - NANO CASE STUDY PRESENTATION

  • 1. NANO THE PEOPLE’S CAR….. AMBRISH SREERAM CHARAN NASEER OOHA SREE SHIVA VAMSEE
  • 2. SEEDS OFDREAM I observed families riding on two-wheeler thefather driving the scooter, hisyoung kid standing in front of him, hiswifeseated behind him holding a littlebaby. It led meto wonder for such acar which issafe& affordable to any middleclassfamily.
  • 3. History Tata group was founded by JAMSHEDJI TATA in 1945. Formerly known as TELCO (Tata Engineering & Locomotive Company) The headquarter of Tata group is in Mumbai. Tata motors is a part of Tata group. It tied-up with Daimler-Benz and entered Commercial vehicle segment in 1954.  In 1992, it entered Small vehicle segment. Indicia was launched in 1998 the first indigenous passenger car of India
  • 4. TELCOto TATA MOTORS: • TELCO changed into TATA MOTORS in 2003. • Most successful Experiment in 2005- TATA ACE • Jaguar and Land Rover Acquisition in 2007. • To cater in to higher end segment in the market. • Land Rover was reputed for making rugged vehicles with strong off-road capabilities.
  • 5. Plants Jamshedpur:- Truck Factory, Engine Factory, Cab & Cowl Factories. Pune:- Production Engineering Division, press tools, jigs, fixtures, gauges, metal pattern and special tools Lucknow:-Manufacturing of Commercial Vehicles,modern Buses, CNG & RE Buses. Patnagar:-Manufacturing of mini-truck Ace and the passenger carrier Magic. Sanand:- Manufacturing of Tata Nano.
  • 6. Work Specializations Passenger & Utility Vehicles:- Tata Sumo,Tata Safari,Tata Indica, Tata Indigo, Tata Marina, Tata Winger,Tata Magic, Tata Nano Commercial Vehicles:- Tata Ace,Tata 407 Ex and Ex2,Tata 709 Ex, Tata 809 Ex and Ex2, Tata 909 Ex and Ex2, Tata 1109,Tata Starbus.
  • 7. Concept Vehicles:- Aria Roadster, Aria Coupe, Tata Indiva, Tata Xover, Tata Prima. Military vehicles:- Tata LSV, Tata 2 Stretcher Ambulance, Tata 407 Troop Carrier, Tata SD 1015 TC.
  • 8. NANO DC
  • 9. Idea Screening A four wheeled open car with safety side bars? Rolled up Plastic curtains in place of windows?
  • 10. VENDORS
  • 11. “Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us.” “To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.”
  • 12. Launch of TATA Nano 2009 A Promise is A Promise – Ratan Tata
  • 13. TATA- management Thinking and Acting leads to employee Thinking and Acting.
  • 14. Competitors o Present nearestPresent nearest rivalsrivals o • 1. Maruti Alto 800 Price: 2.44 - 3.56 lakh Mileage: 22.74 Kmpl • 2. Hyundai EON Price: 2.73 - 3.76 lakh Mileage: 21.1 kmpl
  • 15. Comparison in engines and capacity TATA NANO Maruti ALTO 800 Hyundai Eon •0.6 litre capacity engine, •Four valved. •Two cylinder MPFI Which gives out power of 37.4bhp @ 5500rpm. •0.8 litre capacity engine, •9 valved. •SOHC engine which generates power 55.2 bhp. •0.8 litre capacity engine. •Nine valved. •F8D engine spectra premium Fuel tank. •Power output delivered is 47.3bhp.
  • 16. Competitors • 1.Tata Indica V2 Price: 3.99 - 4.33 lakh Mileage: 17.88 kmpl • 2.Tata Venture Price: 4.57 - 5.34 lakh Mileage: 15.42 kmpl o Present nearest rivals oInternal competitorInternal competitor
  • 17. Competitors Present nearest rivals Future competitorFuture competitor Engine 600cc petrol car. Petrol mileage-15kmpl. Diesel mileage -16-18kmpl
  • 18. Marketing Mix
  • 19. Marketing Strategies. • Online Marketing • Offline Markting For marketing strategy Tata had use conventional media in an unconventional manner. Only innovative use of print, radio and other media.
  • 20. Online Marketing The major sections of the site are:The major sections of the site are: a.a. Galary (both pictures and videos).Galary (both pictures and videos). b.b. Games.Games. c.c. Community.Community. d.d. Why Nano?Why Nano? e.e. Booking DetailsBooking Details OnlineOnline Social Media Nano Game Website: www.tatananodc.com DC
  • 21. Online Marketing  FacebookFacebook  BlogBlog  OrkutOrkut  YouTubeYouTube Online Social MediaSocial Media Nano Game DC
  • 22. Online Marketing The game byThe game by zapakzapak was a great move towas a great move to spread word about the car.spread word about the car. Online Social Media Nano GameNano Game
  • 23. Offline Marketing OfflineOffline Print Media Collaborations: Tata partnered with a few banks for releasing application forms. Leveraging Existing Infrastructure: People can find Nano merchandise, application forms and demo cars in Tata Indicom, Titan, Croma and Westside stores. TV: Tata also invest heavily into TV comercials.
  • 24. Offline Marketing Offline Print MediaPrint Media  The grand RelaunchingThe grand Relaunching ceremony of Tata Nano wasceremony of Tata Nano was covered by all kind of mediacovered by all kind of media personal.personal.  International motor show atInternational motor show at GenevaGeneva  Business tycoon.Business tycoon.