National Football League and Yahoo Partner to Deliver First-Ever Global Live Stream of an NFL Game
SUNNYVALE, Calif.--(BUSINESS WIRE)--The National Football League (NFL) announced today that it has s...
Published on: Mar 3, 2016
Transcripts - National Football League and Yahoo Partner to Deliver First-Ever Global Live Stream of an NFL Game
National Football League and Yahoo Partner to Deliver First-
Ever Global Live Stream of an NFL Game
SUNNYVALE, Calif.--(BUSINESS WIRE)--The National Football League (NFL) announced today that
it has selected
Yahoo! Inc. (NASDAQ:YHOO) as its exclusive partner to deliver the
first-ever live stream of an NFL game to a global audience across
devices and for free. This partnership will bring the NFL's
International Series game in London, between the Buffalo Bills and
Jacksonville Jaguars on October 25, to Yahoo properties globally,
including Yahoo, Yahoo Sports, Yahoo Screen and Tumblr, which attract
more than one billion monthly users.
"The NFL has always been committed to being at the forefront of media
innovation. Through this partnership with Yahoo--one of the
world's most recognizable digital brands--we are taking another
important step in that direction as we continue to closely monitor the
rapidly evolving digital media landscape," said Roger Goodell,
Commissioner of the National Football League.
"We're thrilled that the NFL has chosen Yahoo for this historic
opportunity," said Marissa Mayer, President and CEO of Yahoo. "It marks
a significant change in the way users can access this amazing content.
The NFL and Yahoo have both long engaged football fans around the world.
Our partnership provides the ultimate football experience--with
digital availability, designed for the modern fan."
With this partnership, the NFL will extend its digital presence, making
some of the most valuable content in sports and entertainment available
across multiple digital platforms free for all users. The NFL is
leveraging Yahoo's global audience, digital advertising capabilities,
and delivery platforms, which span desktop, mobile, tablet, connected
TVs, and set-top boxes, to ensure that the Bills-Jaguars game is
accessible on every screen globally.
In keeping with the NFL's long-standing commitment to make its games
available on free, over-the-air television, the game will also be
televised in the both the Buffalo (WIVB-TV) and Jacksonville (WTEV-TV)
markets at 9:30 a.m. ET.
About NFL Viewership
According to The Nielsen Company, the 2014 NFL regular season reached
202.3 million unique viewers, representing 80 percent of all television
homes and 68 percent of potential viewers in the U.S. NFL games
accounted for the top 20 and 45 of the 50 most-watched TV shows among
all programming last fall. Five NFL game telecasts this season were
watched by at least 29 million viewers, up from just one in the 2013
season. For the third consecutive year, an NFL game was the week's
most-watched TV show in all 17 weeks of the season. In addition, at
least two NFL games were the week's most-watched TV shows in 16 weeks of
About Yahoo! Inc.
Yahoo is a guide focused on making users' digital habits inspiring and
entertaining. By creating highly personalized experiences for our users,
we keep people connected to what matters most to them, across devices
and around the world. In turn, we create value for advertisers by
connecting them with the audiences that build their businesses. Yahoo is
headquartered in Sunnyvale, California, and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East
and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net)
or the Company's blog (yahoo.tumblr.com).
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