<ul><li>Press release is a valuable means to publicize your business. From search engine optimization ( SEO ) perspective...
<ul><li>People always look for something newsworthy and useful. Most of the businesses use press releases to make announce...
<ul><li>If you want draw the attention of the readers and make your website a popular one, you have to publish something n...
<ul><li>A press release should not sound like an advertisement. It should be newsworthy information about the product or...
<ul><li>Finally, be selective in choosing the channels to promote your press release . Take care that it reaches the peop...
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Press Release – A Valuable Promotional Tool

Press release is a valuable means to publicize your business. From search engine optimization (SEO) perspective, a good press release written in a journalistic style can help promote your website effectively, increase your online presence and create brand awareness. Properly optimized newsworthy press releases can significantly increase traffic to your website and improve its overall ranking.
Published on: Mar 4, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Press Release – A Valuable Promotional Tool

  • 1.
  • 2. <ul><li>Press release is a valuable means to publicize your business. From search engine optimization ( SEO ) perspective, a good press release written in a journalistic style can help promote your website effectively, increase your online presence and create brand awareness. Properly optimized newsworthy press releases can significantly increase traffic to your website and improve its overall ranking. </li></ul>
  • 3. <ul><li>People always look for something newsworthy and useful. Most of the businesses use press releases to make announcements such as business openings, new launches, mergers, acquisitions, new products or services they offer, charity contributions, milestones etc. Such types of articles presented in a mundane style often fail to attract more people as they appear boring and uninteresting. </li></ul>
  • 4. <ul><li>If you want draw the attention of the readers and make your website a popular one, you have to publish something new, unique, interesting and informative. </li></ul>
  • 5. <ul><li>A press release should not sound like an advertisement. It should be newsworthy information about the product or service you offer. Your press release can attract more people if it contains a compelling topic. Also presentation is equally important; a press release with power-punching presentation can effectively draw the attention of people. </li></ul>
  • 6. <ul><li>Finally, be selective in choosing the channels to promote your press release . Take care that it reaches the people who actually need it. </li></ul>

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