Pretty MobileMaking Your Application Look Sexy jason@gravityswitch.com #jasonNmark ...
What You’ll Learn Today ‣ How Visuals Support Brand ‣ Applying This to Mobile ‣ Review of Your Apps ‣ Review of Ic...
Jason@gravityswitch.com Web / iPhone / iPad Technology serves business Educator ...
I Like Tricky Problems gravity switch ...
And You Are? gravity switch gravity switc...
Why You’re Here Existing App New App gravity switch ...
Type of App Games Utilities Productivity Music/Photo/Video...
App Pricing Free! $0.00 $ $.99 - $2.99 $$ $3.99 - $9.99 $$$ $9.99+ ? Other...
Company Size Lone Gunslinger 2-10 employees/partners 11-100 employees 100+ employee company ...
iPhone vs. iPad gravity switch ...
Android & Others Apple only shop Getting into Android too We do both Anything else? HTML5? ...
What You’re Best At Programming Designing Usability Other ...
Your Design Experience Crayons Use Photoshop well Design 5 color palettes from this: Win a...
Pay AttentionCan you tell which are professional? gravity switch ...
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Which... Stood out as good or bad? gravity switch ...
Worth $1b? gravity switch Nice people. Award-winning process. Websi...
Built in bedroom? gravity switch Nice people. Award-winning p...
Built for Geeks? gravity switch Nice people. Award-winn...
Are Consumer Apps? gravity switch Nice people. Award-winning proc...
Why did you think that? gravity switch Nice people. Award-win...
Sorry... I Lied 24 Judgement Calls in 7 Seconds • Money • Education • Interest ...
What is Brand? gravity switch Nice people. Award-winning process. Website...
Brand = Feelings, Not Logo gravity switch Nice pe...
What Does Your App Do? In 140 characters gravity switch ...
Who Uses Your App? In 140 characters gravity switch ...
What Do You Want People to FEEL? In 3 words gravity switch...
Dig Deeper With One Of Yours gravity switch Nice pe...
Dig Deeper With One Of Yours National brands gravity sw...
Dig Deeper With One Of Yours National brands What do you expect? ...
Dig Deeper With One Of Yours National brands What do you expect? What emotions? ...
Visually Defining a Brand Mood Boards gravity switch Nic...
Style Guides are Dumb 55 p...
Please Don’t Do This gravity switch Nice people...
Try a Mood Board gravity switch Nice people. Award-winn...
Try a Mood Board gravity switch Nice people. Award-winn...
Try a Mood Board Spend 15 minutes Pick one: Posters ...
If you haven’t gone too far... you haven’t done your job. gravi...
Remember It doesn’t matter if you like it It doesn’t matter if your boss likes it It matters if it works...
How to Hire Designers 2 hours 5-10 people Pay them for their time Mood Boards and Designs ...
Do You Have Style? gravity switch Nice people. Award-winning process....
Main Menu gravity switch Nice people. Award-winning process. Websites...
Main Menu gravity switch Nice people. Award-winning process. Websites...
Main Menu gravity switch Nice people. Award-winning process. Websites...
Main Menu gravity switch Nice people. Award-winning process. Websites...
Main Menu gravity switch Nice people. Award-winning process. Websites...
Colored Nav gravity switch Nice people. Award-winning process. We...
Colored Nav gravity switch Nice people. Award-winning process. We...
Main Menu gravity switch Nice people. Award-winning process. Websites...
Fonts gravity switch Nice people. Award-winning process. Websites done right.
Serif vs. Sans-Serif? gravity switch Nice peo...
Serif vs. Sans-Serif? Serif = conservative gravity switch ...
Serif vs. Sans-Serif? Serif = conservative Sans-Serif = Modern ...
Serif vs. Sans-Serif? When in doubt, use Sans-Serif. ‣ Easy to read small ‣ More common ...
Strange Fonts are Hard to Use gravity switch Nice peo...
Strange Fonts are Hard to Use tre nd s pa ss ...
What else to know ‣ Buy your fonts ‣ 3 fonts MAXIMUM ‣ Spacing m a t t e r s ‣ Arial and Verdana are good choices ...
Colors gravity switch Nice people. Award-winning process. Websites done rig...
Colors Matter gravity switch Nice people. Award-winning proce...
Colors Matter gravity switch Nice people. Award-winning proce...
Colors Matter gravity switch Nice people. Award-winning proce...
Colors are HARD2 years of focused practice gravity switch ...
A Good Color Palette Has... 5-7 Colors 2 that stand out 3-5 that are related ...
colorblender.comShortcut 1: Online gravity switch N...
Shortcut 2: From a Picture gravity switch Nice peop...
Shortcut 2: From a Picture gravity switch Nice peop...
What else to know gravity switch Nice people. Award-w...
What else to know ‣ Match your saturation level gravity switch ...
What else to know ‣ Match your saturation level ‣ More saturation isn’t better ...
What else to know ‣ Match your saturation level ‣ More saturation isn’t better ‣ Contrast is eye-catching ...
What else to know ‣ Match your saturation level ‣ More saturation isn’t better ‣ Contrast is eye-catching ‣ Too mu...
How to Start gravity switch Nice people. Award-winning process. Websites do...
Prototypes vs. Wireframes gravity switch Nice people....
Prototypes vs. Wireframes I’d suggest a prototype because it’s so new. ...
Rules of Thumb gravity switch Nice people. Award-winning pr...
Rules of Thumb Cartoons don’t work (usually) gravity swit...
Rules of Thumb Cartoons don’t work (usually) Don’t use clip art, other than icons ...
Rules of Thumb Cartoons don’t work (usually) Don’t use clip art, other than icons Don’t use more than 3 font fami...
Rules of Thumb Cartoons don’t work (usually) Don’t use clip art, other than icons Don’t use more than 3 font fami...
A Golden Rule of Design If you lean back in your chair and can’t easily tell what you changed in the past 10 minutes...
Critiques gravity switch Nice people. Award-winning process. Websites done right.
Critiques are about being critical. If you’re notbrave enough to try something that doesn’t work, you’re a bad...
Icons gravity switch Nice people. Award-winning process. Websites done right.
IconsWhat Can We Learn From Logos? gravity switch Nice peop...
Batch 1 gravity switch Nice people. Award-winning process. Websites done ...
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Batch 2 gravity switch Nice people. Award-winning process. Websites done ...
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
What’s the difference? gravity switch Nice people. Aw...
There’s Also These Guys gravity switch Nice people. Awa...
Icons Should Be Iconic Don’t tell a story Give one feeling Keep s...
Other Icon Tips Don’t hack the highlight away Don’t put chrome around the edge ...
Improve Someone’s Icon Share With Us jason@gravityswitch.com #jasonNmark ...
Ask Me Questions!jason@gravityswitch.com #jasonNmark gravity switch ...
Pretty Mobile - Making Your Application Look Sexy - Gravity Switch
Pretty Mobile - Making Your Application Look Sexy - Gravity Switch
Pretty Mobile - Making Your Application Look Sexy - Gravity Switch
Pretty Mobile - Making Your Application Look Sexy - Gravity Switch
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Pretty Mobile - Making Your Application Look Sexy - Gravity Switch

Learn how visuals support your brand and apply this to mobile applications.
Published on: Mar 4, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Pretty Mobile - Making Your Application Look Sexy - Gravity Switch

  • 1. Pretty MobileMaking Your Application Look Sexy jason@gravityswitch.com #jasonNmark gravity switch Nice people. Award-winning process. Websites done right.
  • 2. What You’ll Learn Today ‣ How Visuals Support Brand ‣ Applying This to Mobile ‣ Review of Your Apps ‣ Review of Icons gravity switch Nice people. Award-winning process. Websites done right.
  • 3. Jason@gravityswitch.com Web / iPhone / iPad Technology serves business Educator Author gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 4. I Like Tricky Problems gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 5. And You Are? gravity switch gravity switch gravity switch NiceNice NiceAward-winning process. process. Websites done right. people. people. Award-winning Websites done right. people. Award-winning process. Websites done right.
  • 6. Why You’re Here Existing App New App gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 7. Type of App Games Utilities Productivity Music/Photo/Video Other gravity switch Nice people. Award-winning process. Websites done right.
  • 8. App Pricing Free! $0.00 $ $.99 - $2.99 $$ $3.99 - $9.99 $$$ $9.99+ ? Other (internal app) gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 9. Company Size Lone Gunslinger 2-10 employees/partners 11-100 employees 100+ employee company gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 10. iPhone vs. iPad gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 11. Android & Others Apple only shop Getting into Android too We do both Anything else? HTML5? gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 12. What You’re Best At Programming Designing Usability Other gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 13. Your Design Experience Crayons Use Photoshop well Design 5 color palettes from this: Win awards for graphic design gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 14. Pay AttentionCan you tell which are professional? gravity switch Nice people. Award-winning process. Websites done right.
  • 15. gravity switchNice people. Award-winning process. Websites done right.
  • 16. gravity switchNice people. Award-winning process. Websites done right.
  • 17. Which... Stood out as good or bad? gravity switch Nice people. Award-winning process. Websites done right.
  • 18. Worth $1b? gravity switch Nice people. Award-winning process. Websites done right.
  • 19. Built in bedroom? gravity switch Nice people. Award-winning process. Websites done right.
  • 20. Built for Geeks? gravity switch Nice people. Award-winning process. Websites done right.
  • 21. Are Consumer Apps? gravity switch Nice people. Award-winning process. Websites done right.
  • 22. Why did you think that? gravity switch Nice people. Award-winning process. Websites done right.
  • 23. Sorry... I Lied 24 Judgement Calls in 7 Seconds • Money • Education • Interest • Etc. gravity switch Nice people. Award-winning process. Websites done right.
  • 24. What is Brand? gravity switch Nice people. Award-winning process. Websites done right.
  • 25. Brand = Feelings, Not Logo gravity switch Nice people. Award-winning process. Websites done right.
  • 26. What Does Your App Do? In 140 characters gravity switch Nice people. Award-winning process. Websites done right.
  • 27. Who Uses Your App? In 140 characters gravity switch Nice people. Award-winning process. Websites done right.
  • 28. What Do You Want People to FEEL? In 3 words gravity switch Nice people. Award-winning process. Websites done right.
  • 29. Dig Deeper With One Of Yours gravity switch Nice people. Award-winning process. Websites done right.
  • 30. Dig Deeper With One Of Yours National brands gravity switch Nice people. Award-winning process. Websites done right.
  • 31. Dig Deeper With One Of Yours National brands What do you expect? gravity switch Nice people. Award-winning process. Websites done right.
  • 32. Dig Deeper With One Of Yours National brands What do you expect? What emotions? gravity switch Nice people. Award-winning process. Websites done right.
  • 33. Visually Defining a Brand Mood Boards gravity switch Nice people. Award-winning process. Websites done right.
  • 34. Style Guides are Dumb 55 pages ! gravity switch Nice people. Award-winning process. Websites done right.
  • 35. Please Don’t Do This gravity switch Nice people. Award-winning process. Websites done right.
  • 36. Try a Mood Board gravity switch Nice people. Award-winning process. Websites done right.
  • 37. Try a Mood Board gravity switch Nice people. Award-winning process. Websites done right.
  • 38. Try a Mood Board Spend 15 minutes Pick one: Posters Pictures Fonts Colors
  • 39. If you haven’t gone too far... you haven’t done your job. gravity switch Nice people. Award-winning process. Websites done right.
  • 40. Remember It doesn’t matter if you like it It doesn’t matter if your boss likes it It matters if it works gravity switch Nice people. Award-winning process. Websites done right.
  • 41. How to Hire Designers 2 hours 5-10 people Pay them for their time Mood Boards and Designs You’ll know who to work with gravity switch Nice people. Award-winning process. Websites done right.
  • 42. Do You Have Style? gravity switch Nice people. Award-winning process. Websites done right.
  • 43. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
  • 44. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
  • 45. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
  • 46. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
  • 47. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
  • 48. Colored Nav gravity switch Nice people. Award-winning process. Websites done right.
  • 49. Colored Nav gravity switch Nice people. Award-winning process. Websites done right.
  • 50. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
  • 51. Fonts gravity switch Nice people. Award-winning process. Websites done right.
  • 52. Serif vs. Sans-Serif? gravity switch Nice people. Award-winning process. Websites done right.
  • 53. Serif vs. Sans-Serif? Serif = conservative gravity switch Nice people. Award-winning process. Websites done right.
  • 54. Serif vs. Sans-Serif? Serif = conservative Sans-Serif = Modern gravity switch Nice people. Award-winning process. Websites done right.
  • 55. Serif vs. Sans-Serif? When in doubt, use Sans-Serif. ‣ Easy to read small ‣ More common gravity switch Nice people. Award-winning process. Websites done right.
  • 56. Strange Fonts are Hard to Use gravity switch Nice people. Award-winning process. Websites done right.
  • 57. Strange Fonts are Hard to Use tre nd s pa ss gravity switch Nice people. Award-winning process. Websites done right.
  • 58. What else to know ‣ Buy your fonts ‣ 3 fonts MAXIMUM ‣ Spacing m a t t e r s ‣ Arial and Verdana are good choices gravity switch Nice people. Award-winning process. Websites done right.
  • 59. Colors gravity switch Nice people. Award-winning process. Websites done right.
  • 60. Colors Matter gravity switch Nice people. Award-winning process. Websites done right.
  • 61. Colors Matter gravity switch Nice people. Award-winning process. Websites done right.
  • 62. Colors Matter gravity switch Nice people. Award-winning process. Websites done right.
  • 63. Colors are HARD2 years of focused practice gravity switch Nice people. Award-winning process. Websites done right.
  • 64. A Good Color Palette Has... 5-7 Colors 2 that stand out 3-5 that are related gravity switch Nice people. Award-winning process. Websites done right.
  • 65. colorblender.comShortcut 1: Online gravity switch Nice people. Award-winning process. Websites done right.
  • 66. Shortcut 2: From a Picture gravity switch Nice people. Award-winning process. Websites done right.
  • 67. Shortcut 2: From a Picture gravity switch Nice people. Award-winning process. Websites done right.
  • 68. What else to know gravity switch Nice people. Award-winning process. Websites done right.
  • 69. What else to know ‣ Match your saturation level gravity switch Nice people. Award-winning process. Websites done right.
  • 70. What else to know ‣ Match your saturation level ‣ More saturation isn’t better gravity switch Nice people. Award-winning process. Websites done right.
  • 71. What else to know ‣ Match your saturation level ‣ More saturation isn’t better ‣ Contrast is eye-catching gravity switch Nice people. Award-winning process. Websites done right.
  • 72. What else to know ‣ Match your saturation level ‣ More saturation isn’t better ‣ Contrast is eye-catching ‣ Too much contrast = a Kmart flier gravity switch Nice people. Award-winning process. Websites done right.
  • 73. How to Start gravity switch Nice people. Award-winning process. Websites done right.
  • 74. Prototypes vs. Wireframes gravity switch Nice people. Award-winning process. Websites done right.
  • 75. Prototypes vs. Wireframes I’d suggest a prototype because it’s so new. gravity switch Nice people. Award-winning process. Websites done right.
  • 76. Rules of Thumb gravity switch Nice people. Award-winning process. Websites done right.
  • 77. Rules of Thumb Cartoons don’t work (usually) gravity switch Nice people. Award-winning process. Websites done right.
  • 78. Rules of Thumb Cartoons don’t work (usually) Don’t use clip art, other than icons gravity switch Nice people. Award-winning process. Websites done right.
  • 79. Rules of Thumb Cartoons don’t work (usually) Don’t use clip art, other than icons Don’t use more than 3 font families (2 is better) gravity switch Nice people. Award-winning process. Websites done right.
  • 80. Rules of Thumb Cartoons don’t work (usually) Don’t use clip art, other than icons Don’t use more than 3 font families (2 is better) Know if you want to stand out, or catch up gravity switch Nice people. Award-winning process. Websites done right.
  • 81. A Golden Rule of Design If you lean back in your chair and can’t easily tell what you changed in the past 10 minutes, it’s time to stop working. - Christine Mark gravity switch Nice people. Award-winning process. Websites done right.
  • 82. Critiques gravity switch Nice people. Award-winning process. Websites done right.
  • 83. Critiques are about being critical. If you’re notbrave enough to try something that doesn’t work, you’re a bad designer. Be Brave and send something to my Dropbox and we’ll help you find what works and what doesn’t work. You’ll be a better designer for it. gravity switch Nice people. Award-winning process. Websites done right.
  • 84. Icons gravity switch Nice people. Award-winning process. Websites done right.
  • 85. IconsWhat Can We Learn From Logos? gravity switch Nice people. Award-winning process. Websites done right.
  • 86. Batch 1 gravity switch Nice people. Award-winning process. Websites done right.
  • 87. gravity switchNice people. Award-winning process. Websites done right.
  • 88. gravity switchNice people. Award-winning process. Websites done right.
  • 89. gravity switchNice people. Award-winning process. Websites done right.
  • 90. Batch 2 gravity switch Nice people. Award-winning process. Websites done right.
  • 91. gravity switchNice people. Award-winning process. Websites done right.
  • 92. gravity switchNice people. Award-winning process. Websites done right.
  • 93. What’s the difference? gravity switch Nice people. Award-winning process. Websites done right.
  • 94. There’s Also These Guys gravity switch Nice people. Award-winning process. Websites done right.
  • 95. Icons Should Be Iconic Don’t tell a story Give one feeling Keep shapes simple Don’t overdo it gravity switch Nice people. Award-winning process. Websites done right.
  • 96. Other Icon Tips Don’t hack the highlight away Don’t put chrome around the edge gravity switch Nice people. Award-winning process. Websites done right.
  • 97. Improve Someone’s Icon Share With Us jason@gravityswitch.com #jasonNmark gravity switch Nice people. Award-winning process. Websites done right.
  • 98. Ask Me Questions!jason@gravityswitch.com #jasonNmark gravity switch Nice people. Award-winning process. Websites done right.

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