Writing for the Web: Politics in Social Media <ul><li>Introduction to the web </li></ul><ul><ul><li>The birth of SEO </li>...
 
1.5 Billion People http:// www.internetworldstats.com/stats.htm
More and more people use the Internet
Search Engines a Key Source for Delivering All Media <ul><li>“ The biggest rise in use and credibility has been search eng...
The Past <ul><li>Writers could offer: </li></ul><ul><li>1. Email marketing copy </li></ul><ul><li>2. Webcopy </li></ul>
The Birth of Search Engine Optimisation
The Present <ul><li>Search Engine Optimisation </li></ul><ul><ul><li>Ranking high in search engines </li></ul></ul>
 
Search Engine Rankings <ul><li>90%+ Traffic comes from the first page. </li></ul><ul><li>53% of people click on the number...
<ul><li>How Do We Rank On Search Engines? </li></ul><ul><li>1. On-site copy that is easily identified by Search Engines. ...
LINKBAIT
 
 
 
Linkbait types <ul><li>Website copy </li></ul><ul><li>Articles </li></ul><ul><li>PR </li></ul><ul><li>Blogging </li></ul><...
Website Copy
 
Articles
SEO Press Releases
Blogging
RSS
Social Media
Social Networks
Social News
Obama Linkbait
Social Bookmarking
Micro-Blogging (Twitter)
The Future
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Politics Socialmedia June09

How the internet and social media helped Barack Obama in his political campaign.
Published on: Mar 4, 2016
Published in: News & Politics      Technology      Business      
Source: www.slideshare.net


Transcripts - Politics Socialmedia June09

  • 1. Writing for the Web: Politics in Social Media <ul><li>Introduction to the web </li></ul><ul><ul><li>The birth of SEO </li></ul></ul><ul><ul><li>Importance of text and content </li></ul></ul><ul><ul><li>Link baiting </li></ul></ul><ul><li>Case study: How the internet and social media helped Barack Obama in his political campaign. </li></ul><ul><ul><li>Online buzz for all candidates </li></ul></ul><ul><ul><li>#1 on Google for “Change” </li></ul></ul><ul><ul><li>The website </li></ul></ul><ul><ul><li>Onsite SEO </li></ul></ul><ul><ul><li>Online PR </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>FaceBook </li></ul></ul><ul><ul><li>MySpace, Digg and Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul>
  • 3. 1.5 Billion People http:// www.internetworldstats.com/stats.htm
  • 4. More and more people use the Internet
  • 5. Search Engines a Key Source for Delivering All Media <ul><li>“ The biggest rise in use and credibility has been search engines such as Google and Yahoo” [...] “As they deliver news to millions of desktops and enable consumers to quickly sift through multiple sources, they are now perceived as news brands themselves.” </li></ul><ul><li>www.ketchum.com , UK Media Survey 2009 </li></ul>
  • 6. The Past <ul><li>Writers could offer: </li></ul><ul><li>1. Email marketing copy </li></ul><ul><li>2. Webcopy </li></ul>
  • 7. The Birth of Search Engine Optimisation
  • 8. The Present <ul><li>Search Engine Optimisation </li></ul><ul><ul><li>Ranking high in search engines </li></ul></ul>
  • 10. Search Engine Rankings <ul><li>90%+ Traffic comes from the first page. </li></ul><ul><li>53% of people click on the number one spot. </li></ul><ul><li>Being number 1 for a phrase means you control the conversation. </li></ul>
  • 11. <ul><li>How Do We Rank On Search Engines? </li></ul><ul><li>1. On-site copy that is easily identified by Search Engines. </li></ul><ul><li>2. Hyperlinks from other websites. </li></ul>
  • 12. LINKBAIT
  • 16. Linkbait types <ul><li>Website copy </li></ul><ul><li>Articles </li></ul><ul><li>PR </li></ul><ul><li>Blogging </li></ul><ul><li>Social Media </li></ul>
  • 17. Website Copy
  • 19. Articles
  • 20. SEO Press Releases
  • 21. Blogging
  • 22. RSS
  • 23. Social Media
  • 24. Social Networks
  • 25. Social News
  • 26. Obama Linkbait
  • 27. Social Bookmarking
  • 28. Micro-Blogging (Twitter)
  • 29. The Future

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