NAKED CONVERSATIONS BY ROBERT SCOBLE & SHEL ISRAEL Presentation by Lauren Parr PRCA 3030
ABOUT THE AUTHORS.. <ul><li>Robert Scoble gained popularity during his career at Microsoft, working with innovative techn...
ABOUT THE AUTHORS <ul><li>Shel Israel is well-known speaker and writer of social media topics. He also wrote Twittervill...
WHY SHOULD COMPANIES BLOG? <ul><li>According to Tony Perkins, “…the referral power of the blogosphere is also exploding, a...
KEY ADVANTAGES FOR BLOGGING
WORD OF MOUTH…ON STEROIDS! <ul><li>“ While word of mouth has always been the most credible way to expand awareness and ado...
THE SIX PILLARS OF BLOGGING <ul><li>Publishable </li></ul><ul><li>Findable </li></ul><ul><li>Social </li></ul><ul><li>Vira...
TIPS FOR A SUCCESSFUL BLOG:
THE FUD BARRIER <ul><li>Negative Comments </li></ul><ul><li>Disclosing Confidential Information </li></ul><ul><li>No ROI (...
DOING IT RIGHT! TIPS FOR CREATING YOUR BEST BLOG <ul><li>Optimize search engine results with your name </li></ul><ul><li>R...
IN THE END… <ul><li>By reading this book, I learned that blogs are an essential tool for anyone that wants to expand their...
PRESENTATION BY LAUREN PARR <ul><li>Email- lp01082@georgiasouthern.edu </li></ul><ul><li>Twitter- Peacelove7 </li></ul><ul...
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Naked Conversations Review

Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Naked Conversations Review

  • 1. NAKED CONVERSATIONS BY ROBERT SCOBLE & SHEL ISRAEL Presentation by Lauren Parr PRCA 3030
  • 2. ABOUT THE AUTHORS.. <ul><li>Robert Scoble gained popularity during his career at Microsoft, working with innovative technology and wrirting about in his blog, Scobleizer . </li></ul>
  • 3. ABOUT THE AUTHORS <ul><li>Shel Israel is well-known speaker and writer of social media topics. He also wrote Twitterville and is host of the blog, Global Neighbourhoods: Following Social Media Wherever It Leads . </li></ul>
  • 4. WHY SHOULD COMPANIES BLOG? <ul><li>According to Tony Perkins, “…the referral power of the blogosphere is also exploding, and marketing and PR executives must embrace this reality or risk losing control of their messages,” (p. 13) </li></ul><ul><li>Blogs must be conversational in order to be successful! </li></ul>
  • 5. KEY ADVANTAGES FOR BLOGGING
  • 6. WORD OF MOUTH…ON STEROIDS! <ul><li>“ While word of mouth has always been the most credible way to expand awareness and adoption, blogging fits into all this as the most powerful word-of-mouth delivery mechanism to date,” (p.43) </li></ul><ul><li>Allows people to express their true </li></ul><ul><li>feelings and spread the word to </li></ul><ul><li>millions of people who are willing </li></ul><ul><li>to read your ideas. </li></ul>
  • 7. THE SIX PILLARS OF BLOGGING <ul><li>Publishable </li></ul><ul><li>Findable </li></ul><ul><li>Social </li></ul><ul><li>Viral </li></ul><ul><li>Syndicatable </li></ul><ul><li>Linkable </li></ul>
  • 8. TIPS FOR A SUCCESSFUL BLOG:
  • 9. THE FUD BARRIER <ul><li>Negative Comments </li></ul><ul><li>Disclosing Confidential Information </li></ul><ul><li>No ROI (return on investment) </li></ul><ul><li>Loss of Message Control </li></ul><ul><li>Competitive Disadvantage </li></ul><ul><li>Too Much Time- So Few in the Audience </li></ul><ul><li>Employee Misbehavior </li></ul>
  • 10. DOING IT RIGHT! TIPS FOR CREATING YOUR BEST BLOG <ul><li>Optimize search engine results with your name </li></ul><ul><li>Read a bunch of blogs before you start </li></ul><ul><li>Keep it simple, keep it focused </li></ul><ul><li>Demonstrate passion </li></ul><ul><li>Show your authority </li></ul><ul><li>Add comments </li></ul><ul><li>Be accessible </li></ul><ul><li>Tell a story </li></ul><ul><li>Be “linky” </li></ul><ul><li>Get out into the real world </li></ul><ul><li>Use your referrer log </li></ul>
  • 11. IN THE END… <ul><li>By reading this book, I learned that blogs are an essential tool for anyone that wants to expand their horizons and reach out to people for personal or business reasons. Although they take time, the reward for online connections can prove to be very valuable over time. I was unaware of how many companies already blog and connect on a personal level with customers. “Naked Conversations” made me want to improve my own blog and start writing about things I am passionate about. I would recommend this book to anyone that is confused about what blogs are and wants to know why they should start blogging today! </li></ul>
  • 12. PRESENTATION BY LAUREN PARR <ul><li>Email- lp01082@georgiasouthern.edu </li></ul><ul><li>Twitter- Peacelove7 </li></ul><ul><li>Blog- http://laur22.wordpress.com/ </li></ul>

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