What is….. Political Communication???
Today’s Lecture <ul><li>Key definitions </li></ul><ul><li>Some context </li></ul><ul><li>Models of political communication...
What is politics? <ul><li>The process of decision making that accommodates the requirements of all those affected by those...
What is Democracy <ul><li>Direct translation is power of the people </li></ul><ul><li>Works at some levels </li></ul><ul><...
Why is communication so important? <ul><li>To link represented and representatives </li></ul><ul><ul><li>Aids decision mak...
It is not all about distortion It is far more than spin And anyway what do we really mean by the term spin ?
It is not all about distortion It is far more than spin And anyway what do we really mean by the term spin ? Who’s this gu...
Political communication is… <ul><li>“ crucial for the building of a society where the state and its people feel they are c...
But… <ul><li>Electoral political organisations and actors communicate… </li></ul><ul><li>So do non-electoral organisation...
An unusual context <ul><li>Key actors, participants and audiences </li></ul><ul><li>Part of the promotional culture </li><...
<ul><li>5 unit learning outcomes (p2): read and understand them </li></ul><ul><li>Lecture plus seminar weekly sessions </l...
Theoretical Ideal <ul><li>Liberal/ plural democratic contexts = specific expectations & purposes </li></ul><ul><li>..“co...
Rhetoric and Ethics <ul><li>A rhetoric of political communication (Smith 1990) </li></ul><ul><li>Ethics inherent in al...
Direction <ul><li>The elite model – top down? </li></ul><ul><li>The pluralist model – competition </li></ul><ul><li>The F...
<ul><li>Citizen(s) </li></ul><ul><li>Fragmented: </li></ul><ul><li>(From noble citizen to apathetic cynic) </li></ul><ul><...
Perspective s you need to take <ul><li>Political communication expert </li></ul><ul><li>Strategic </li></ul><ul><li>Compr...
The unit guide <ul><li>5 unit learning outcomes (p2): read and understand them </li></ul><ul><li>Lecture plus seminar wee...
For Seminars <ul><li>What direction is pol comm in the UK (or any other nation you are familiar with), what is the evidenc...
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Political Communication 1: Intro

Introduction for final year unit
Published on: Mar 4, 2016
Published in: Education      Technology      News & Politics      
Source: www.slideshare.net


Transcripts - Political Communication 1: Intro

  • 1. What is….. Political Communication???
  • 2. Today’s Lecture <ul><li>Key definitions </li></ul><ul><li>Some context </li></ul><ul><li>Models of political communication </li></ul>
  • 3. What is politics? <ul><li>The process of decision making that accommodates the requirements of all those affected by those decisions </li></ul><ul><li>A social process determined by the nature of society </li></ul>
  • 4. What is Democracy <ul><li>Direct translation is power of the people </li></ul><ul><li>Works at some levels </li></ul><ul><li>Most democracies are based on some form of representation </li></ul>
  • 5. Why is communication so important? <ul><li>To link represented and representatives </li></ul><ul><ul><li>Aids decision making that serves societies’ best interests </li></ul></ul><ul><li>To explain and inform about decisions </li></ul><ul><li>Ongoing process of horizontal and vertical discussion and feedback creates social cohesion around legitimate governance </li></ul>
  • 6. It is not all about distortion It is far more than spin And anyway what do we really mean by the term spin ?
  • 7. It is not all about distortion It is far more than spin And anyway what do we really mean by the term spin ? Who’s this guy? And why is he relevant?
  • 8. Political communication is… <ul><li>“ crucial for the building of a society where the state and its people feel they are connected” </li></ul><ul><li>[helps] gain legitimacy among and compliance from the people” </li></ul><ul><li>Based on an understanding of the sender, media and receiver </li></ul><ul><li>Read: Lilleker, 2005, p. 1-17 </li></ul>
  • 9. But… <ul><li>Electoral political organisations and actors communicate… </li></ul><ul><li>So do non-electoral organisations and actors </li></ul><ul><li>The media has a large amount of input </li></ul><ul><li>We can also add our opinions and experiences </li></ul><ul><li>A HIGHLY COMPLEX ENVIRONMENT! </li></ul>
  • 10. An unusual context <ul><li>Key actors, participants and audiences </li></ul><ul><li>Part of the promotional culture </li></ul><ul><li>Elements of the pre-modern, modern and post-modern </li></ul><ul><li>Mirrors corporate communication yet also very different </li></ul>
  • 11. <ul><li>5 unit learning outcomes (p2): read and understand them </li></ul><ul><li>Lecture plus seminar weekly sessions </li></ul><ul><li>Reading !!!!!! </li></ul><ul><li>Assignments: </li></ul><ul><li>1. End term 1 </li></ul><ul><ul><li>Expectations </li></ul></ul><ul><li>2. Start term 3 </li></ul><ul><ul><li>Expectations </li></ul></ul>Weighted marking criteria (p 3 & 4) Tutorial support Why is this ad unusual ?
  • 12. Theoretical Ideal <ul><li>Liberal/ plural democratic contexts = specific expectations & purposes </li></ul><ul><li>..“communication which should enable citizens to live democratically”.. (from Negrine 1996) </li></ul><ul><li>Notion of ‘Public sphere’ (Habermas 1962) </li></ul>
  • 13. Rhetoric and Ethics <ul><li>A rhetoric of political communication (Smith 1990) </li></ul><ul><li>Ethics inherent in all communication (Johannesen in Denton2000) Central in political communication? </li></ul>A click away
  • 14. Direction <ul><li>The elite model – top down? </li></ul><ul><li>The pluralist model – competition </li></ul><ul><li>The Feedback model </li></ul><ul><li>A mediated model </li></ul><ul><li>The Democratic model – circular communication </li></ul><ul><li>The interdependent model – detached synergy </li></ul>
  • 15. <ul><li>Citizen(s) </li></ul><ul><li>Fragmented: </li></ul><ul><li>(From noble citizen to apathetic cynic) </li></ul><ul><li>Flux: </li></ul><ul><li>Changing ‘tribal’ allegiances regularly </li></ul>Perspective s you need to take <ul><li>Political communication expert </li></ul><ul><li>Strategic </li></ul><ul><li>Comprehensive </li></ul><ul><li>Integrated </li></ul><ul><li>Multi-faceted </li></ul>
  • 16. Perspective s you need to take <ul><li>Political communication expert </li></ul><ul><li>Strategic </li></ul><ul><li>Comprehensive </li></ul><ul><li>Integrated </li></ul><ul><li>Multi-faceted </li></ul><ul><li>Citizen(s) </li></ul><ul><li>Fragmented: </li></ul><ul><li>(From noble citizen to apathetic cynic) </li></ul><ul><li>Flux: </li></ul><ul><li>Changing ‘tribal’ allegiances regularly </li></ul>
  • 17. The unit guide <ul><li>5 unit learning outcomes (p2): read and understand them </li></ul><ul><li>Lecture plus seminar weekly sessions </li></ul><ul><li>Reading !!!!!! </li></ul><ul><li>Assignments: </li></ul><ul><li>1. End term 1 </li></ul><ul><ul><li>Expectations </li></ul></ul><ul><li>2. Start term 3 </li></ul><ul><ul><li>Expectations </li></ul></ul>Weighted marking criteria Tutorial support
  • 18. For Seminars <ul><li>What direction is pol comm in the UK (or any other nation you are familiar with), what is the evidence for this? </li></ul><ul><li>How does this effect us as citizens? </li></ul><ul><li>What should the direction be </li></ul><ul><ul><li>Draw on advertising/marketing/pr/media/social best practice </li></ul></ul>