Introduction of Hogarth/Native to The Engine Group.
Contact: Meritxell Guitart @ +44 (0)7942478317 or email meritxell@...
Hogarth / Native
Creating Value, Valuing Creativity
We are a new concept: a campaign implement...
Hogarth / Native
OUR GOAL
“To increase the efficiency of market...
Hogarth / Native
Our D.N.A
BARRACUDA PUBLICIS
...
Hogarth / Native
Major facilities
London New York
Hogarth / Native
Major clients
Packaged Goods: - T.V. Post Production across all brands globally.
Consumer E...
Hogarth / Native
Our Group structure
Parent
Subsidiaries ...
Hogarth / Native
Native Ltd:
Native is an internationalisation and implementation agency that helps Global Brands ...
Hogarth / Native
Where are we? London Cross-Cultural Hub
35...
Hogarth / Native
Native’s Talent Segmentation
Specialists in every sector for every media channel
Busin...
Hogarth / Native
Native’s Services
Insight Management ...
Hogarth / Native
Centralised Implementation Model
...
Hogarth / Native
600hr Digital Content
Case Study:...
Hogarth / Native
Case Study: Nikon
Hogarth / Native
Technology is The Bedrock of our business
Our guiding principle in technology choices is to use the e...
Hogarth / Native
Totally file-based T.V. post-production technology
n Hogarth are a world leader in the applicat...
Hogarth / Native
Fully Integrated Data & Operations Solution
...
Hogarth / Native
Our Services
A) Campaign internationalisation C) Digital campaign...
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Native Engine Group Jan 2009

Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Native Engine Group Jan 2009

  • 1. Introduction of Hogarth/Native to The Engine Group. Contact: Meritxell Guitart @ +44 (0)7942478317 or email meritxell@nativeww.com Material contained in this document is proprietary and confidential. It may be copyright material of Hogarth Worldwide LLP protected by other intellectual property rights. It may only be reproduced with the express permission of Hogarth Worldwide LLP.
  • 2. Hogarth / Native Creating Value, Valuing Creativity We are a new concept: a campaign implementation agency. By putting together a series of new systems and technologies, we can produce and deliver national and international campaigns at a fraction of the normal cost, whilst enhancing the creative quality.
  • 3. Hogarth / Native OUR GOAL “To increase the efficiency of marketing implementation through the use of new systems and new technology in order to bring measurable profitability gains for our clients.” To achieve this goal: n We offer a comprehensive advertising implementation service across all media, both on and off-line. n We have industry leading technology (and service offerings) in the three critical areas of workflow automation, Final Cut systems and digital production. n We offer an integrated local insight, campaign management and transcreation service that enables us to combine campaign internationalisation with campaign production.
  • 4. Hogarth / Native Our D.N.A BARRACUDA PUBLICIS TEXT APPEAL TAG FINAL CUT FACILITY GROUP Kevan Mark Dirk Meritxell Guitart Mark Keller Barry Jones Thorn Rhys-Thomas Simpson OMNICOM HUB THE LAB DDB PLUS
  • 5. Hogarth / Native Major facilities London New York
  • 6. Hogarth / Native Major clients Packaged Goods: - T.V. Post Production across all brands globally. Consumer Electronics: - Campaign transcreation and implementation across all media, across Europe. Telecommunications: - Global campaign transcreation. Broadcasters: - Video production consultancy. Packaged Goods: - Global insight and transcreation services. Technology: - European transcreation
  • 7. Hogarth / Native Our Group structure Parent Subsidiaries Affiliates Company Native Ltd Act 2 Local market insight Creative Retouching and Campaign Internationalisation Um Hogarth Nearshore Computer Generated Imagery Hogarth Worldwide Digital Media Production LLP Advertising Implementation Cortex Worldwide Ltd Video-systems Consultancy GSG (New York) North American Partner Teleworks/Problem Child Television Production Hogarth GSG UNIPRO North American Joint Venture Digital Media Partner
  • 8. Hogarth / Native Native Ltd: Native is an internationalisation and implementation agency that helps Global Brands / Advertising agencies localise their strategy and communications for maximum local impact. Native’s cross-cultural expertise is highlighted in London through our multilingual account managers, and because we work with native talent based in their local markets we can ensure the relevance and cultural appropriateness of the local creative work. Global forward-thinking brands such as Nokia, Nikon, Kraft Foods and Microsoft have chosen Native’s innovative model to efficiently internationalise their on-line and off-line communications, enhancing local relevance while ensuring consistency is maintained through-the-line.
  • 9. Hogarth / Native Where are we? London Cross-Cultural Hub 350 Strategic Planners 465 Copywriters 800 Voice-over Artists 120 TV Producers
  • 10. Hogarth / Native Native’s Talent Segmentation Specialists in every sector for every media channel Business Sectors Retail FMCG Pharma Electronics Travel and Leisure TV Digital Direct Mail Media Channels Print Online Brochures POS
  • 11. Hogarth / Native Native’s Services Insight Management Internationalisation - Multilingual Local Support - Cross Cultural Checks: - Corporate Mission Statements - Workshops - Transcreation / Adaptation - Corporate / Brand Values - Regulatory Approvals - Names - Brand Positioning - Brand Glossaries - Marketing Material: TV, Print. - Brand Names - Local Style Guidelines Banners, PodCasts, Brochures, POS, - Creative executions - Corporate Communications: Presentations, Reports, Brochures, - In-depth Local Insight - Strategy - Specific area of interest - Research Material (Local Marketplace, Local Target Audience, Local - International Voice Over Recording Reasons to Buy, Competitive analysis) (in London / Local Markets) - Voice-Over Artist Casting - Cross- Cultural Styling - Voice-Over Artist Management - Casting - Session Directors - Casting validation - Recording (Studio, TV Producer) and recommendations - Scratch Guides - Production - Layback to picture - Local Subtitling - Versioning
  • 12. Hogarth / Native Centralised Implementation Model CLIENT Local Markets Austria | Belgium | France | Germany | Ireland | Netherlands | Poland | Spain | Switzerland FIDO / MIS / DAM Native / Engine local copywriter teams Central Central Production Unit for Client Austria | Belgium | France | Germany | Ireland | Netherlands | Poland Localised Assets | Spain | Switzerland
  • 13. Hogarth / Native 600hr Digital Content Case Study: Nokia SMS Video www.somebodyelsesphone.com MMS Voicemail Markets: Italy, France, Germany, Portugal, PRC, Hong Kong, Thailand
  • 14. Hogarth / Native Case Study: Nikon
  • 15. Hogarth / Native Technology is The Bedrock of our business Our guiding principle in technology choices is to use the emerging, industry standard tools and integrate them into automated workflows: n For print we are a market leader in our use of asset engines, complex automated workflow and artworking tools, as well as state-of-the-art colour management tools. n For moving image we are an industry leader in our use of Final Cut Studio (120 editing stations; 60 seats on 2 shifts). n Our FIDO infrastructure is designed to seamlessly integrate into our clients current systems, providing everything from asset management and online approvals to real-time data on budget and expenditure.
  • 16. Hogarth / Native Totally file-based T.V. post-production technology n Hogarth are a world leader in the application of Apple Final Cut technology (Apple demonstrates their equipment to major customers (e.g. BBC) in Hogarth’s facility!). n Provides a fundamentally lower cost platform (1/10 the cost to install, 1/2 the cost to operate versus traditional technology). n Supports leading edge formats (e.g. Red Cam). n Exisiting I.T. support resources can largely cover this technology. n Faster and more flexible workflow (jobs can be done out of the traditional linear order). n Easier to source the operators (and cheaper).
  • 17. Hogarth / Native Fully Integrated Data & Operations Solution TV / Video / Final Cut Server Radio Automated Clocks & Titling TV / Video workflow automation Production All Users Time Sheets Digital Managers Status Production Job / Task Allocation OdyStar Automated Ad. Build Print workflow Print Media Schedule Import automation Production Job Tracking Management Reporting WIP / Overall View Hogarth Enterprise Management Solution Access and Modify: Parent Structure Campaign Management Project / Job Job Tracking Work Type Automated Approvals Job Status (clear view) Encode API Version Control New / In Progress / Awaiting approval Asset Management Estimates Clients Encode Approved / Delivered / Closed Publication / Channel Database Reporting Budget Control Account Importing Schedule Media Schedule Import Management Job Brief Tech Brief Ad Building Diary System Estimates Rate Cards by Client Job Sheet Approvals Revisions Reporting Reporting WIP / Job Status / All Areas Rate Cards Brand Ocean Financial Assign to Brands / Countries Finance List of Products / Client Specific Admin Currency Level Brand / Market Estimate Templates Apple Open Product List Directory Server Finance Codes Calendars, Clients / Brands / Products Contact Database FIDO
  • 18. Hogarth / Native Our Services A) Campaign internationalisation C) Digital campaign production n global markets insight n campaigns: banners Eye-blasters n new concept screening across global markets n builds: microsites, e-commerce sites n development of multi-language brand translation glossaries n transcreation of advertising concepts D) Digital-media systems consultancy n transcreation of advertising n facility design n translation of websites and collateral material n systems integration n VO recording in foreign markets n workflow implementation n VO recording of foreign languages in London n operation training n global legal and regulatory approvals E) TV/ Video production B) Global campaign production & delivery n cost effective TV / Video production n global print implementation n steal-o-matics / mood reels n global TV implementation n corporate videos n global digital implementation n idents n promotional videos n special effects n music promo videos F) Creative print studio work n 3D computer generated images n high-end creative retouching

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