Politics 2.0 <ul><li>Issues and the News </li></ul>
Definition of Terms <ul><li>Open source politics or Politics 2.0 </li></ul><ul><ul><ul><li>new technologies (media platf...
New solutions <ul><li>MSM and agenda-setting </li></ul><ul><li>Public distrusts and confusion </li></ul><ul><li>Need for ...
New tools <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Mega-blogs (Huffington Po...
Example <ul><li>CNN.com </li></ul><ul><ul><ul><li>real-time election coverage (live results) </li></ul></ul></ul><ul><ul><...
Blogging the election <ul><li>“The Web is flat” </li></ul><ul><li>The election is more than about America </li></ul><ul><...
The World Blogs on America <ul><li>“Voices Without Votes. Americans Vote. The World Speaks.” </li></ul><ul><li>Volunteers ...
Candidates on the Web <ul><li>Both McCain and Obama target the online audience </li></ul><ul><ul><ul><li>“MyBO” and “McC...
Candidates on the Web <ul><li>Obama’s VP text message </li></ul><ul><ul><ul><li>the first in politics </li></ul></ul></...
Candidates on the Web <ul><li>Participation and Activity </li></ul><ul><ul><ul><li>connect with other users, plan events,...
Candidates on the Web Social Networking The Project for Excellence in Journalism Obama McCain Biden Palin MySpace 510,...
Candidates on the Web <ul><li>Obama outnumbers McCain in all categories on YouTube </li></ul><ul><ul><ul><li>subscribers...
Obama in Games XBox360 online experience Sport and driving games
Obama on iPhones <ul><li>Opportunity to make calls in battleground states </li></ul><ul><li>Information about the campaign...
Online Fund-Raising <ul><li>Clinton provided an opportunity to donate money on her Web site (users should come to the opp...
It is a YouTube election <ul><li>Online video presented an opportunity for general public to be politically informed and e...
It is a YouTube election <ul><li>2.5 million clicks in one month </li></ul><ul><li>YouTube/CNN debates </li></ul><ul><ul...
It is a YouTube election <ul><li>YouTube videos are cheaper to produce and distribute </li></ul><ul><li>More interaction ...
It is a YouTube election <ul><li>Embarrassing moments of the candidates </li></ul><ul><li>Discussions of ads and politica...
Video Your Vote <ul><li>Web video and Google maps </li></ul><ul><li>User input (ombudsman- like view of the process) </l...
Comedy shows as sources of news <ul><li>SNL </li></ul><ul><ul><ul><li>best ratings in 14 years </li></ul></ul></ul><ul><l...
Twitter <ul><li>Microbloging is a way to go for quick updates </li></ul><ul><li>Mobile technology is more convenient </l...
It’s a Twitter election <ul><li>partnered with Current TV and techPresident </li></ul><ul><li>news organizations using Twi...
Current tv <ul><li>Digg (social bookmarks) headlines </li></ul><ul><ul><ul><li>the latest news being voted up or down by u...
Summing up <ul><li>Nothing like we have seen before </li></ul><ul><ul><ul><li>unique, open, free, interactive </li></ul><...
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Politics2.0

Published on: Mar 4, 2016
Published in: Technology      News & Politics      
Source: www.slideshare.net


Transcripts - Politics2.0

  • 1. Politics 2.0 <ul><li>Issues and the News </li></ul>
  • 2. Definition of Terms <ul><li>Open source politics or Politics 2.0 </li></ul><ul><ul><ul><li>new technologies (media platforms) will change the way people follow and influence political campaigns </li></ul></ul></ul><ul><li>Used for the first time in the 2004 presidential election </li></ul><ul><li>Widely implemented in the 2008 presidential election </li></ul><ul><ul><ul><li>the first Internet Election in the world </li></ul></ul></ul><ul><ul><ul><li>the first do-it-yourself election night </li></ul></ul></ul>
  • 3. New solutions <ul><li>MSM and agenda-setting </li></ul><ul><li>Public distrusts and confusion </li></ul><ul><li>Need for a counterbalance to MSM </li></ul><ul><li>Maybe Web 2.0 is a solution </li></ul><ul><ul><ul><li>checking facts </li></ul></ul></ul><ul><ul><ul><li>allowing you to speak up (and be heard) </li></ul></ul></ul>
  • 4. New tools <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Mega-blogs (Huffington Post and Drudge Report) </li></ul>Traditional Media Going Online
  • 5. Example <ul><li>CNN.com </li></ul><ul><ul><ul><li>real-time election coverage (live results) </li></ul></ul></ul><ul><ul><ul><li>customize your online experience by selecting what you care about </li></ul></ul></ul><ul><ul><ul><li>blog and Google Maps </li></ul></ul></ul><ul><ul><ul><li>CNN Forum </li></ul></ul></ul><ul><ul><ul><li>CNN Facebook Connect </li></ul></ul></ul><ul><li>The same goes for most of the MSM online but CNN is one of the most effective outlets </li></ul>
  • 6. Blogging the election <ul><li>“The Web is flat” </li></ul><ul><li>The election is more than about America </li></ul><ul><li>Online translation made the language barriers insignificant </li></ul><ul><ul><ul><li>Google Translation </li></ul></ul></ul><ul><li>Non-Americans can access more information than ever before </li></ul>
  • 7. The World Blogs on America <ul><li>“Voices Without Votes. Americans Vote. The World Speaks.” </li></ul><ul><li>Volunteers translate the blogs in English </li></ul><ul><li>Only 100,000 visitors a day but there is nothing else like it </li></ul>
  • 8. Candidates on the Web <ul><li>Both McCain and Obama target the online audience </li></ul><ul><ul><ul><li>“MyBO” and “McCainSpace” </li></ul></ul></ul><ul><ul><ul><li>customization tools, profile posting, games, perosnal blogs </li></ul></ul></ul><ul><ul><ul><li>“MyBO” was ahead of “McCainSpace” in offering online features (August 28) </li></ul></ul></ul>
  • 9. Candidates on the Web <ul><li>Obama’s VP text message </li></ul><ul><ul><ul><li>the first in politics </li></ul></ul></ul><ul><ul><ul><li>subscribers were promised to be “the first to know” </li></ul></ul></ul><ul><ul><ul><li>the media reported the pick more than 2 hours earlier </li></ul></ul></ul><ul><ul><ul><li>impossible to deliver millions of messages at the same time </li></ul></ul></ul>
  • 10. Candidates on the Web <ul><li>Participation and Activity </li></ul><ul><ul><ul><li>connect with other users, plan events, raise money and volunteer </li></ul></ul></ul><ul><ul><ul><li>phone banking tool (making calls to undecided voters) </li></ul></ul></ul><ul><ul><ul><li>“MyBO” is more comprehensive and easier to use </li></ul></ul></ul>
  • 11. Candidates on the Web Social Networking The Project for Excellence in Journalism Obama McCain Biden Palin MySpace 510,799 87,652 13,981 7,268 Facebook 1,726,453 309,591 46,661 107,298
  • 12. Candidates on the Web <ul><li>Obama outnumbers McCain in all categories on YouTube </li></ul><ul><ul><ul><li>subscribers </li></ul></ul></ul><ul><ul><ul><li>videos </li></ul></ul></ul><ul><ul><ul><li>comments </li></ul></ul></ul><ul><ul><ul><li>views </li></ul></ul></ul>
  • 13. Obama in Games XBox360 online experience Sport and driving games
  • 14. Obama on iPhones <ul><li>Opportunity to make calls in battleground states </li></ul><ul><li>Information about the campaign </li></ul><ul><li>Updates on local events </li></ul><ul><li>User statistics and standings </li></ul>
  • 15. Online Fund-Raising <ul><li>Clinton provided an opportunity to donate money on her Web site (users should come to the opportunity) </li></ul><ul><li>Obama provides this oportunity on YouTube, Facebook, MySpace, blogs (the opportunity comes to users) </li></ul><ul><ul><ul><li>became impulse-buy easy </li></ul></ul></ul><ul><ul><ul><li>ranged from small to big donations </li></ul></ul></ul><ul><ul><ul><li>embraced widgets </li></ul></ul></ul>
  • 16. It is a YouTube election <ul><li>Online video presented an opportunity for general public to be politically informed and empowered </li></ul><ul><li>One of the most powerful tools in politics </li></ul><ul><ul><ul><li>political blunders and political songs </li></ul></ul></ul>
  • 17. It is a YouTube election <ul><li>2.5 million clicks in one month </li></ul><ul><li>YouTube/CNN debates </li></ul><ul><ul><ul><li>2.6 million </li></ul></ul></ul><ul><ul><ul><li>the largest youngest audience cable news has ever had for a debate </li></ul></ul></ul><ul><li>will.i.am videos (pro-Obama) that originated online </li></ul>
  • 18. It is a YouTube election <ul><li>YouTube videos are cheaper to produce and distribute </li></ul><ul><li>More interaction with voters </li></ul><ul><ul><ul><li>YouTube (two-way street) Vs. TV (one-way street) </li></ul></ul></ul><ul><li>Targeting younger audience </li></ul>
  • 19. It is a YouTube election <ul><li>Embarrassing moments of the candidates </li></ul><ul><li>Discussions of ads and political statements </li></ul><ul><li>Political parody and flash cartoons produced by users </li></ul>
  • 20. Video Your Vote <ul><li>Web video and Google maps </li></ul><ul><li>User input (ombudsman- like view of the process) </li></ul><ul><li>YouTube (new media) and PBS (traditional media) </li></ul>
  • 21. Comedy shows as sources of news <ul><li>SNL </li></ul><ul><ul><ul><li>best ratings in 14 years </li></ul></ul></ul><ul><li>Comedy Central </li></ul><ul><ul><ul><li>InDecision 2008 </li></ul></ul></ul><ul><ul><ul><li>The Daily Show </li></ul></ul></ul><ul><ul><ul><li>The Colbert Report </li></ul></ul></ul>
  • 22. Twitter <ul><li>Microbloging is a way to go for quick updates </li></ul><ul><li>Mobile technology is more convenient </li></ul><ul><li>Huge popularity of Twitter </li></ul><ul><li>Allows to report voting problems </li></ul><ul><li>Also available as an iPhone app </li></ul>
  • 23. It’s a Twitter election <ul><li>partnered with Current TV and techPresident </li></ul><ul><li>news organizations using Twitter for their updates (The Washington Post) </li></ul>
  • 24. Current tv <ul><li>Digg (social bookmarks) headlines </li></ul><ul><ul><ul><li>the latest news being voted up or down by users </li></ul></ul></ul><ul><li>Twitter posts </li></ul><ul><li>Video commentaries from users </li></ul><ul><li>Great example of “distributed journalism” (also MSNBC’s results widget for Facebook) </li></ul>
  • 25. Summing up <ul><li>Nothing like we have seen before </li></ul><ul><ul><ul><li>unique, open, free, interactive </li></ul></ul></ul><ul><ul><ul><li>people are more informed and more powerful </li></ul></ul></ul><ul><li>The Politics 3.0 (4.0 or 10.0) in 2012 (can’t even imagine) </li></ul><ul><li>The answer is collaboration among media (YouTube and PBS) </li></ul>

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